Top TV producer reveals tried-and-tested tips to stand out and gain new business
Travel brands are missing huge opportunities by not embracing video content to showcase what they have to offer, according to a successful TV producer who will be sharing his top tips in must-view WTM industry webinar.
Gareth Davies has worked on award-winning TV shows including Strictly Come Dancing, Later with Jools Holland, the Royal Variety Performance and The Weakest Link, alongside famous faces such as Graham Norton, Simon Cowell and Sir Bruce Forsyth, as well as global A-listers including Madonna, Kylie Minogue and Sir Elton John.
He’s also MD of The Presenter Studio, where he works his magic in the corporate sector, applying producing skills with some of the world’s biggest brands, including ASOS, Lush Cosmetics, Nike, Amazon and Deliciously Ella.
He’ll be sharing his valuable knowledge gained over the past 20 years in a WTM webinar called: Bringing Your Brand to Life with Video Content, which promises to be packed full of ideas on how the travel industry can use video and image content better to promote their services much more effectively.
Gareth will be interviewed by brand expert Mary Pratt, founder and editor-in-chief of The Caviar Spoon Rebelle, She is one of a new generation of successful creative collaborators bringing together adjacent and ancillary luxury brands goods and services and helping harness their joint potential in pursuit of new and receptive global markets.
She believes there are extraordinary brand-matching possibilities everywhere and sometimes the most unexpected combinations make the most incredible connections.
The pair will discuss how travel companies can capture the true essence of their brand in content that makes their business and experience stand out from the rest, with the session covering websites and social media platforms such as Instagram and YouTube.
Gareth is a passionate traveller who believes the industry could do so much more in terms of self-promotion.
He says: “I believe the travel industry is missing so many tricks in using video to promote themselves. So, if you want to hear some fresh, exciting and challenging ideas please come to this webinar.”
Bringing Your Brand to Life with Video Content takes place on Thursday, July 2 at 14:00hrs BST.