WTM Global Hub

Safari Reimagined: How Responsible Travel Can Drive Purpose & Profit

Safari Reimagined - How Responsible Travel Can Drive Purpose and Profit
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It’s the iconic tourist experience of the region — the desert safari. But the rapid rise of global travel demand is compelling our industry to reconceive our experiences for a sustainable future. In this talk, tour operator veteran Adam McEwan shares the Platinum Heritage story: how they built a safari business that puts sustainability first, and how responsible practices can advance profit as well as purpose for every experience provider.

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