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Hungry for travel: why unique dining experiences are an essential tool in the destination marketing playbook

Hungry for travel
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Great food is more than just sustenance: it connects us to people, places, and flavours; to culture and heritage; to tradition and society. The memories forged while eating a meal with friends or strangers in lands unknown are often more powerful than any other travel encounter involving time-honoured rituals of hospitality and generosity. And travellers are hungry for more. Unique dining experiences are a major consideration for luxury travellers when it comes to choosing a destination. From big-name chefs and award-winning restaurants to authentic local dining experiences that connect visitors to a destination and create a sense of place, culinary encounters are an increasingly important part of a destination’s appeal.
A handful of the Middle East’s leading restaurateurs, hoteliers, and culinary kingpins join Destinations of the World News Editor-at-Large Joe Mortimer for a conversation about the growing appetite for unforgettable dining encounters and the unquenchable thirst for unique experiences.

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