Hungry for travel: why unique dining experiences are an essential tool in the destination marketing playbook

Great food is more than just sustenance: it connects us to people, places, and flavours; to culture and heritage; to tradition and society. The memories forged while eating a meal with friends or strangers in lands unknown are often more powerful than any other travel encounter involving time-honoured rituals of hospitality and generosity. And travellers are hungry for more. Unique dining experiences are a major consideration for luxury travellers when it comes to choosing a destination. From big-name chefs and award-winning restaurants to authentic local dining experiences that connect visitors to a destination and create a sense of place, culinary encounters are an increasingly important part of a destination’s appeal.
A handful of the Middle East’s leading restaurateurs, hoteliers, and culinary kingpins join Destinations of the World News Editor-at-Large Joe Mortimer for a conversation about the growing appetite for unforgettable dining encounters and the unquenchable thirst for unique experiences.

World Travel Market London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry. Visit london.wtm.com to learn more.

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