Boon Sian Chai currently serves as Managing Director and Vice President of International Markets at Trip.com Group. Based in Singapore, Chai oversees the entire International Hotel Supply team spearheading the growth of supply partners internationally. Prior to joining Trip.com Group, Chai progressed through the ranks during his more than 14years in the online travel agency (OTA) space. With an extensive knowledge and in-depth experience of the OTA space, Chai enjoys spending time consulting with hotel partners on their pricing, distribution and marketing strategies. His geographic coverage includes Asia Pacific, having spent time in Hong Kong and Shanghai, and he has extensive networks in these markets. Before moving into the online travel space, Chai was the COO of an IT startup company specialising in online human resource systems and held corporate planning and e-commerce positions with various enterprises working on strategic planning, business development and sales and marketing. Chai holds an MBA from the Chicago Booth School of Business and a BSc with first-class honours from Loughborough University.