December 6, 2023December 6, 2023

Seasonality in Tourism: How to Adapt Your Marketing Strategy

Blog, Destinations, marketing, Travel Industry, Trends

Travel and tourism is one of the most dynamic and rapidly growing industries in the world. As such, much like any sector, it is faced with its own challenges. One ... Read more

November 27, 2023November 27, 2023

Lessons from a travel start-up journey; top tips from a first-time entrepreneur

Arabian Travel Market, Blog, marketing, Professional Development

Many would like to think of themselves as born leaders, but most don’t really know if they can truly lead until they are put in a position of leadership. Can ... Read more

November 22, 2023November 22, 2023

The COP28 opportunity for Middle East travel and tourism

Arabian Travel Market, Blog, Responsible Tourism

All eyes are on the UAE and the wider Middle East region this month as world leaders head to Dubai for COP28. The 28th session of the Conference of the ... Read more

November 1, 2023October 31, 2023

Identifying the Traveller of the Future through Consumer Segmentation

Blog, Economy, Travel Industry, Trends, WTM London

The mantra ‘travel is back’ is no longer resonating with consumers, who are demanding personalised experiences that suit their values and lifestyles. To connect authentically with these travellers, travel players ... Read more

October 19, 2023October 18, 2023

What is a Customer Persona in Travel Marketing?

Blog, marketing, Travel Industry

It’s a well-known piece of marketing advice that the best way to run any kind of successful campaign is to have a very clear understanding of who the intended audience ... Read more

October 17, 2023October 17, 2023

Climate change, carbon emissions and civil aviation: how tourism entrepreneurs (in any segment!) can take their share of responsibility

Blog, Responsible Tourism

*By Gustavo Pinto, curator of responsible tourism programming at WTM Latin America I am writing this article for WTM Latin America on board my 38th flight this year. By the ... Read more

October 17, 2023October 17, 2023

Nurturing travel start-ups makes economic sense

Arabian Travel Market, Blog, Economy, Hospitality

Start-ups play a pivotal role in generating economic expansion. Leaders in innovation, they create a more well-rounded and better-functioning economy, benefitting consumers, businesses and industries. They contribute to lowering unemployment, ... Read more

October 9, 2023October 11, 2023

Over 60 tourism and its role in the travel industry

Blog, Trends

Population aging is a global reality. According to projections by the U.N. Population Division, in 2022 the elderly (60+) represented 13.9% of the world’s total population, and will tend to ... Read more

October 2, 2023October 2, 2023

LGBTQ & the power of travel

Blog, LGBT

*By Simon Mayle, Event Director ILTM North America, ILTM Latin America & Proud Experiences Our raison d´etre at PROUD Experiences is to ensure everyone feels like they belong everywhere when ... Read more

September 29, 2023September 29, 2023

The potential of Gastronomic Tourism, what are tourists hungry for?

Blog, Food Tourism

By Chef Paulo Coelho Machado, Chef de cuisine at Foodsafaris, researcher and Master in Hospitality from Universidade Anhembi Morumbi. Traveling in search of regional flavors is already a ritualistic maxim ... Read more

September 26, 2023September 26, 2023

The power of entrepreneurs and start-ups to transform the travel landscape

Arabian Travel Market, Blog, Travel Industry

Entrepreneurs and start-ups have long been at the forefront of disrupting traditional industries, and the travel sector is no exception. Through innovation, technology, and a fresh perspective, these dynamic individuals ... Read more

September 18, 2023September 18, 2023

How events help in promoting a tourist destination

Blog, Events

By Toni Sando, Executive President of São Paulo Convention & Visitors Bureau, President of the *National Union of CVBs and Destination Entities and member of the Brazilian Academy of Events ... Read more

September 4, 2023September 29, 2023

Why bet on experience tourism?

Blog, Trends

*By Marta Poggi A change in consumer behavior, which reduces goods purchase to invest in experiences has gained strength in recent years. This trend has began with Millennials and, in ... Read more

August 28, 2023September 1, 2023

Why Local SEO is Important for Travel Brands

Blog, Destinations, marketing, Travel Industry, Trends

In today’s digital landscape, establishing a strong digital presence has become imperative for businesses across all industries. However, this is especially important in the travel sector which is built upon ... Read more

August 21, 2023August 21, 2023

Climate change and tourism: what next for destinations?

Blog, Responsible Tourism, Responsible Tourism, WTM London

The convergence between tourism and climate change appears strikingly paradoxical. On one hand, tourism is highly dependent on climate, as climate determines the conditions possible for tourism activities available within ... Read more

August 14, 2023September 8, 2023

The new generation of tourists from emerging markets

Blog, Resilience and Recovery, Travel Industry, Trends

For many destinations, 2023 and 2024 will mark a return to business as usual when it comes to tourism. China’s re-opening following Covid has heartened many; prior to Covid it ... Read more

August 7, 2023August 14, 2023

How can travel brands embrace and welcome customers with invisible disabilities?

Blog, Disability, Diversity & Inclusion, World Travel Market London, WTM London

In December 2006, the United Nations officially adopted the Convention On The Rights Of Persons With Disabilities (CRPD).  The convention calls for member nations to ensure that persons with disabilities ... Read more

July 31, 2023August 1, 2023

The Power of Innovation in Loyalty

AI, Blog, marketing, Travel Technology, Trends

The travel industry is undergoing an unprecedented transformation to keep up with new ways of people planning their trips, interacting with travel services and providers, as well as experience travel. Loyalty ... Read more

June 8, 2023June 7, 2023

Building a Community with your Travel Brand: Why is it Important?

Blog, marketing, Social Media, Travel Industry, Trends

By Tom Mcloughlin, Founder, SEO Travel Community building is a marketing approach that has been getting more and more attention in recent years. Consumer priorities and values are changing, and ... Read more

April 26, 2023April 25, 2023

Why NFTs will boost brand loyalty among travellers

Aviation, Blog, Trends

By Jenny Southan, Editor, Founder and CEO, Globetrender This spring, Argentinian low-cost airline Flybondi announced that it would be issuing tickets as NFTs (“non-fungible tokens” – or “digital vouchers”), allowing customers ... Read more

April 21, 2023April 13, 2023

Sustainable aviation plans and initiatives by the ME3 carriers: Emirates, Qatar Airways, and Etihad

Arabian Travel Market, Aviation, Blog, Responsible Tourism

Here’s the good news: air travel is back, and the global airline industry is seen to return to profitability in 2023 after a three-year slump due to the pandemic.  The ... Read more

April 19, 2023April 19, 2023

IHG Hotels & Resorts opens its first hotel on Dubai’s iconic Palm Jumeirah

Arabian Travel Market, Blog, Hospitality

IHG® Hotels & Resorts, one of the world’s leading hotel companies with more than 6,000 hotels, is making waves with the opening of voco Dubai The Palm, a brand-new beachfront hotel ... Read more

April 18, 2023April 11, 2023

ATM – fueling growth of the regional tourism boom

Arabian Travel Market, Blog, Events, Hospitality, Travel Industry, Trends

Following a second showing in Bahrain in 1995, Arabian Travel Market moved back to Dubai the following year and set out to burnish its credentials as an essential element on ... Read more

April 14, 2023April 6, 2023

The new face of loyalty: what members really want

Arabian Travel Market, Blog, Economy, Hospitality, Incentive Travel, Luxury, marketing

We have seen a swathe of loyalty programme revamps in recent years, which encouragingly, have ditched old and tired one-dimensional models in favour of more flexible concepts. In general, rewards ... Read more

April 11, 2023April 12, 2023

Why the world has opened its arms to digital nomad visas

Blog, Social Media, Travel Industry, Trends

By Steve Keenan, Co-Founder, Travel Perspective DARREN Cronian is currently in Kuala Lumpur. He’s been a digital nomad since 2015 and Malaysia is his favourite of the 25 countries this Yorkshire ... Read more

April 5, 2023April 5, 2023

Innovating in the Clouds: Why data-driven approaches are critical for airline retailing in 2023

Blog, Technology

By Brian Staunton, Chief Commercial Officer at Atlas Last year, I moderated a panel on travel technology at the Arabian Travel Market. It was a fascinating discussion about how far ... Read more

March 28, 2023August 1, 2023

China makes welcome return to Arabian Travel Market, Middle East on the cusp of a surge in Chinese tourists

Arabian Travel Market, Arabian Travel Market, Press Releases, Travel Industry, Trends

Dubai, United Arab Emirates, 28 March 2023: Chinese exhibitors and travel professionals are making a welcome return to Arabian Travel Market (ATM) 2023 which is being held at the Dubai ... Read more

March 28, 2023March 24, 2023

SAFs and the Middle East: opportunity or threat?

Aviation, Blog, Responsible Tourism

By Mark Frary, Co-Founder, Travel Perspective In January this year, an Emirates Boeing 777-300ER took off from Dubai International Airport and, just over an hour later, it landed back in ... Read more

March 26, 2023March 20, 2023

Zero Mile Hospitality: The rise of self-sufficient hotels

Blog, Development, Responsible Tourism

By Jenny Southan, Editor, Founder and CEO, Globetrender In our globalised world, consumers can eat strawberries in winter or lamb from New Zealand regardless of the fact that they may live ... Read more

March 22, 2023March 20, 2023

The future of travel and tourism in the metaverse

Adventure, Arabian Travel Market, Blog, Destinations, marketing, Technology, Travel Industry, Trends

It’s fair to say the metaverse has generated a lot of hype, although in 2023, it’s certainly been superseded by AI chatbot ChatGPT. While it’s not currently the talk of ... Read more

March 15, 2023March 10, 2023

Top food and beverage trends shaping the Middle East in 2023

Blog, Food Tourism

If your food preference and choices changed during the pandemic, you’re not alone. A 2021 study done by the American Society for Nutrition found that how people ate, shopped and ... Read more

March 11, 2023March 1, 2023

The Best Way to Use AI Copywriting Tools for Travel Marketing

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel AI copywriting technology isn’t exactly a new development. Humans have been creating programs and software that use machine learning to answer questions and respond to ... Read more

March 8, 2023March 3, 2023

Blimps and Balloons: a new era of silent aviation

Aviation, Blog, Development, Responsible Tourism

By Jenny Southan, Editor, Founder and CEO, Globetrender There has been a lot of talk in the press recently about UFOs and Chinese spy balloons, but in the coming years, ... Read more

March 2, 2023March 2, 2023

Growth with a sustainable mindset in the travel & tourism sector over 46 years

Blog

Al Rais Travel is responsible when planning your trip, looking for accommodation and activities that have sustainability certifications, use renewable energy sources or support local communities. Their packages have the ... Read more

March 1, 2023February 27, 2023

Back of the net! Qatar tourism scores post World Cup

Blog, Destinations, Economy, Travel Industry

By Steve Keenan, Co-Founder, Travel Perspective IN retrospect, the World Cup was just the beginning. When, in 2010, Qatar was named as the venue for the 2022 tournament, it gave ... Read more

February 23, 2023August 1, 2023

ATM 2023 witnesses 20% year-on-year increase in exhibitors from India, with the country’s outbound journeys expected to hit 27 million by 2024

Arabian Travel Market, Arabian Travel Market, Press Releases, Travel Industry, Trends

Dubai, United Arab Emirates, 23 February 2023: Thanks to a significant uptick in annual outbound journeys predicted over the next two years, the Indian tourism sector will represent a key ... Read more

February 22, 2023February 22, 2023

Leading from the heart, in travel, and beyond

Arabian Travel Market, Blog, Diversity & Inclusion, Economy, Professional Development, Travel Industry

By Gemma Greenwood, Director, Content Inc. In my last ATM blog I promoted the virtues of ‘giving back with positive impact in the travel industry’ and how I hoped it ... Read more

February 18, 2023February 17, 2023

The dawn of the tourism industry in the Middle East

Arabian Travel Market, Blog, Travel Industry

In the beginning … Thirty years ago, when the Arabian Travel Market was conceived by Reed Exhibitions, the travel industry in the Middle East looked very different, writes Kathi Everden, ... Read more

February 6, 2023August 1, 2023

ATM launches ‘Exhibitor Environmental Checklist’ and ‘Most Sustainable Stand’ award

Arabian Travel Market, Arabian Travel Market, Press Releases, Responsible Tourism, Travel Industry, Trends, Wellness

The organisers behind Arabian Travel Market (ATM) 2023 have implemented an ‘Exhibitor Environmental Checklist’ and introduced a brand-new ‘Most Sustainable Stand’ award as part of their commitment to ensuring the ... Read more

February 3, 2023February 27, 2023

What is Content Repurposing?

Blog, marketing, Social Media

By Tom Mcloughlin, Founder, SEO Travel We all know the importance of reducing, reusing and recycling when it comes to waste. But what if we explained that a similar concept ... Read more

January 31, 2023January 31, 2023

Giving Back With Positive Impact In The Travel Industry

Arabian Travel Market, Blog, Destinations, Responsible Tourism, Travel Industry, Trends, Trends, Wellness

As we start a new year, full of good intent, the travel industry is looking at what it can ‘do better’ in 2023. The trends of 2022 that continue to ... Read more

January 9, 2023December 6, 2023

The rise and impact of women entrepreneurs in travel and tourism

Arabian Travel Market, Blog, Diversity & Inclusion, Professional Development, Technology, Travel Industry, Women in Travel

Globally, the surge in the number of women spearheading start-up roles in travel and tourism is not just noteworthy; it’s revolutionary. Over the past few years, there’s been an unmistakable ... Read more

January 6, 2023September 1, 2023

A Guide to Marketing Sustainable Tourism Services

Blog, marketing, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel Sustainability is making an impact across a range of different industries, affecting everything from the cosmetic products we buy to the suppliers we buy ... Read more

December 15, 2022December 15, 2022

Wellness travel demand: How can travel brands offer value to wellness-seeking customers?

Blog, Food Tourism, Medical Tourism, Travel Industry, Trends, Wellness

I think that we can all agree that the biggest lesson here is one that we’ve often heard long before the pandemic: that health is indeed our greatest wealth. Often, ... Read more

November 23, 2022November 23, 2022

Will Travel be Sustainable in the Face of a Cost of Living Crisis?

Blog, Economy, Travel Industry, Trends

By Caroline Bremner, Senior Head of Travel Research, Euromonitor International One question that we get frequently asked at Euromonitor International is will consumers pay more for sustainable travel products and ... Read more

November 18, 2022

Have you ever thought about a black family as being your ideal customer profile?

Blog, Community Corner

*By Rogéria Pinheiro This is a question that very few businessmen in the tourism market have ever asked themselves. Even though Brazil is the country with the second largest black ... Read more

November 16, 2022September 1, 2023

How to Promote Sustainability Through Your Travel Brand

Blog, marketing, Responsible Tourism, RT Marketing

By Tom Mcloughlin, Founder, SEO Travel There’s been a significant increase in interest in sustainable travel in the past few years. As protecting our planet becomes an increasing priority, many ... Read more

November 4, 2022November 3, 2022

Responsible Tourism at WTM London

Blog, Responsible Tourism

As Juliette Losardo, WTM London’s exhibition director, said back in September: “Building a robust and responsible future for travel and tourism is a priority, and World Travel Market London aims ... Read more

October 31, 2022October 31, 2022

Travel: the key moments of 2022

Blog, Travel Industry, Trends

By Lisa James, Co-Editor, Travel Gossip It’s been another eventful year in the travel industry and, as the world looks forward to 2023, Travel Gossip has been looking back at ... Read more

October 26, 2022November 3, 2022

Tourism & Tech: Developing an innovative solution

Blog, Technology, Travel Industry, Trends

The chaotic period that the tourism industry has overpassed during the past few years made us rethink our travelling habits and adapt to new ways of travel. The triumphant return ... Read more

October 26, 2022October 25, 2022

Airlines – it’s still a long climb for women in leadership positions

Aviation, Blog, Women in Travel

The airline industry is slowly beginning to recognise the need to improve its credentials with respect to diversity and inclusion and leading this effort is to reduce the disparity between ... Read more

October 24, 2022October 26, 2022

How fintech innovation solves common travel and hospitality pain points

Blog, Hospitality, Technology

Over the last few years, technology has made an appreciable impact on the travel and hospitality sectors, improving efficiency, reducing costs and providing enhanced customer experiences. Today, as fintech solutions ... Read more

October 21, 2022October 25, 2022

There is growing demand for sustainable travel – don’t miss out

Blog, Responsible Tourism, Responsible Tourism Spotlight, Social Economy

Consumer surveys by Booking.com, Expedia, Euromonitor, IBM, and the Boston Consulting Group reveal a rapidly changing market. Consumers from nearly all source markets, in ever greater numbers, are seeking more ... Read more

October 20, 2022October 24, 2022

China National Tourist Office London Representing China at WTM: Looking Back on the Past, Looking Towards to the Future

Blog, Travel Industry

As CNTO London returns to the physical World Travel Market show for the first time since November 2019, we would like to take this opportunity to reflect on the activities ... Read more

October 14, 2022October 17, 2022

The Return of Business Travel: trends, changes and recovery for 2022 and beyond

Blog, Business Travel, Resilience and Recovery, Travel Industry, Trends

The summer season has paved the way for the return of leisure air travel.  The US Travel Association’s latest travel data for September 2022 showed that after four straight months ... Read more

October 12, 2022October 13, 2022

Airlines move from a torrid summer to an uncertain winter

Aviation, Blog, Economy, Resilience and Recovery

The Covid pandemic has taken the airline business through the worst nightmare imaginable over the last three years and whilst things looked up for the summer, circumstances conspired to make ... Read more

October 6, 2022

Why the travel industry has everything to gain from the metaverse

Arabian Travel Market, Blog, WTM London

History tends to repeat itself, particularly in the travel industry. We resist or fear change, predicting the end to life in the sector as we know it; then we adapt; ... Read more

October 4, 2022

Accessibility can mean many things to many people. What does it mean to you?

Blog, Responsible Tourism

  * By Mellina Hernandes, Tourismologist and creator of 4 Patas pelo Mundo Sounds, smells, tastes, touch, are some of the sensations that are explored by a blind tourist when ... Read more

October 4, 2022October 1, 2022

Ministers’ Summit challenges sector to rethink tourism industry at World Travel Market London

Press Releases, Travel Industry, WTM London, WTM Portfolio

Ministers’ Summit challenges sector to rethink tourism industry at World Travel Market London Tourism leaders from across the globe will convene again for the Ministers’ Summit at World Travel Market ... Read more

October 3, 2022October 1, 2022

EasyJet holidays boss to speak at WTM World Responsible Tourism Day

Aviation, Press Releases, Reed Exhibitions, Responsible Tourism, Responsible Tourism, Responsible Tourism, Responsible Tourism Spotlight, Travel Industry, WTM London, WTM Portfolio

  The head of the first major UK tour operator to offset carbon emissions from package holidays will share his vision for making travel more sustainable at World Travel Market ... Read more

September 30, 2022September 28, 2022

User Generated Content Marketing: A Guide for Travel Brands

Arabian Travel Market, Blog, marketing, Social Media, WTM London

By Tom Mcloughlin, Founder, SEO Travel Social media is everywhere at this point in time, or at least it can sometimes feel like it is. Not only are plenty of ... Read more

September 26, 2022September 26, 2022

Is the era of low-cost air travel over?

Aviation, Blog, Economy, Resilience and Recovery, Travel Industry, Trends, WTM Team

Anyone trying to book flights this summer will know that securing seats to popular destinations has been both difficult and expensive. With so many pressures on airline costs, does this ... Read more

September 9, 2022September 5, 2022

From famine to feast

Aviation, Blog, Resilience and Recovery, Travel Industry, Trends

With agents and operators back in business in a big way, the challenge is to keep pace with demand, says Gemma Greenwood, Director, Content Inc. The travel trade has risen ... Read more

September 7, 2022September 7, 2022

Japan reopens its borders…slowly

Blog, Resilience, Resilience and Recovery, Travel Industry, WTM Team

By Mark Frary, Co-Founder, Travel Perspective There are a lot of countries around the world where the Covid pandemic has largely been forgotten with life returning to (almost) normal. However, ... Read more

September 5, 2022September 5, 2022

The winners of the WTM Latin America Responsible Tourism Awards show that sustainable development is a major trend in the travel and tourism sector

Blog, Responsible Tourism

*By Gustavo Pinto In 2022, WTM Latin America held the second edition of the Responsible Tourism Awards, the biggest event held in connection with this topic on our continent. With ... Read more

September 2, 2022August 30, 2022

6 Ways to Use Virtual Tourism in Your Marketing Strategy

Blog, marketing, Technology, Travel Industry, Travel Technology, Trends

By Tom Mcloughlin, Founder, SEO Travel Virtual reality is a topic generating a lot of hype at the moment, with the majority of industries considering the ways that this technology ... Read more

August 25, 2022August 23, 2022

How should the travel sector deal with the aviation industry crisis? A Q & A with aviation recruitment leaders

Arabian Travel Market, Aviation, Blog, Resilience and Recovery, Travel Industry, Trends

Let’s throw back to a year ago when the prospect of travel returning to pre-pandemic days seemed to be an elusive possibility on the horizon. Plenty of fearless predictions foresaw ... Read more

August 19, 2022August 22, 2022

Scotland aims to be Europe’s leading travel tech hub

Arabian Travel Market, Blog, Technology, Travel Industry, Trends, WTM London

By Steve Keenan, Co-Founder, Travel Perspective Scotland is making a bold bid to become Europe’s leading travel technology laboratory and boost the country’s tourism industry. Travel Tech for Scotland (TTfS) ... Read more

August 3, 2022August 15, 2022

Why more of us are travelling solo

Adventure, Arabian Travel Market, Blog, Trends, World Travel Market London

By Steve Keenan, Co-Founder, Travel Perspective There are more people travelling solo than ever before, with the pandemic accelerating a thirst for adventure after lockdown. Google searches for solo travel ... Read more

July 28, 2022September 1, 2022

A Guide to Travel Influencer Marketing for Brands

Blog, Blogging, marketing, Social Media

By Tom Mcloughlin, Founder, SEO Travel Whether you work directly in the marketing industry or just brush alongside it as part of your role in travel, you’ll likely have heard ... Read more

July 15, 2022July 18, 2022

Industry staff shortages – it’s about more than just pay

Blog, Resilience and Recovery, Travel Industry

Our industry is fundamentally archaic in its approach to talent management and welfare, says Gemma Greenwood, Director, Content Inc. Now is the summer of our discontent, nowhere more so than ... Read more

July 1, 2022June 29, 2022

How should brands cater to the LGBTQ+ traveller?

Blog, Diversity & Inclusion, LGBT

With an estimated annual spend of more than $218 billion worldwide prior to the pandemic, the LGBTQ+ travel market is armed and ready to explore the world. It’s not surprising ... Read more

June 28, 2022June 28, 2022

Taking Pride in LGBTQ+ Tourism, All Year Long

Blog, LGBT

*By John Tanzella, President & CEO of IGLTA Each June brings such bright rainbows. They’re part of LGBTQ+ Pride, an annual series of events around the world that remind us ... Read more

June 28, 2022June 27, 2022

What is the Difference Between Destination Management and Destination Marketing?

Blog, marketing, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel What is the Difference Between Destination Management and Destination Marketing? Destination marketing is a topic that we’ve been discussing a lot on this blog ... Read more

May 26, 2022September 1, 2023

Destination Marketing in Tourism: What Brands Need to Know

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel When it comes to booking a travel experience, what drives you to visit a new destination? Have you been given a recommendation by a ... Read more

May 26, 2022May 26, 2022

Travel Insights Report

Blog, Travel Industry

ATM Dubai 2022 was great in helping the industry come together and determining the current state of travel. One of the great things that came out of the show was ... Read more

May 5, 2022May 6, 2022

Air Arabia and Etihad Moving Ahead In Partnership

Aviation, Blog, Business Travel

At this year’s live on stage aviation session at ATM we’ll explore the business strategies of two of the Gulf’s leading airlines. The airlines in question are Air Arabia and ... Read more

April 12, 2022April 11, 2022

Aviation industry: turning crisis to new opportunities

Arabian Travel Market, Aviation, Blog, Resilience, Resilience and Recovery, Travel Industry

After more than two years there are finally encouraging signs that the coronavirus pandemic may be on the wane. The airline and travel business has taken a beating. Nothing can ... Read more

March 29, 2022March 29, 2022

Destinations must look to our oceans for regenerative tourism opportunities

Adventure, Blog, Destinations, Responsible Tourism

By Nick Cambden, Co-Founder, DeepBlueSee Numerous trends reports have identified sustainable tourism as a top trend for 2022. But sustainability – which aims to counterbalance social and environmental impacts associated ... Read more

March 22, 2022March 22, 2022

A new flexi future for hotels

Blog, Hospitality, Resilience and Recovery, Responsible Tourism, Trends

By Gemma Greenwood, Director, Content Inc. The role of hotels has fundamentally changed. It was once cut and dried – they provided a bed for the night – or a ... Read more

March 15, 2022September 1, 2023

12 Customer Loyalty Techniques for Travel Businesses

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel Customer loyalty is incredibly valuable. Not only does it help generate repeat business and stability, but it also improves your company image and helps ... Read more

March 11, 2022April 2, 2022

Not long to go

Blog, Events

(*) Simon Mayle I was reflecting the other day and thinking about how many times since 2020 I’ve found myself saying or hearing the expression ‘not long to go’. It’s ... Read more

March 8, 2022March 8, 2022

Resilience and climate change

Blog, Responsible Tourism

The terrible events in Ukraine have overshadowed the latest IPCC report, and rightly so. The loss of life, the casualties and the attack on the civilian population are of immediate ... Read more

March 8, 2022March 8, 2022

Responsible Tourism’s Most Prestigious Awards Programme

Blog, Responsible Tourism

Every year remarkable new responsible businesses and destinations are ‘discovered’ and recognised through the World Responsible Tourism Awards. Entering is an opportunity to showcase the impact you are having and ... Read more

March 1, 2022March 1, 2022

Is off-peak season the new peak season to travel?

Blog, Travel Industry, Trends, Uncategorised

The past couple of years certainly has not been short of drastic changes: major lows, eventual, and in some cases, short-lived highs. But one thing remains true: life goes on. ... Read more

February 14, 2022February 15, 2022

Twenty years since the Cape Town Declaration on Responsible Tourism in Destinations and WTM Latin America’s Responsible Tourism Awards

Blog, Responsible Tourism

*By Gustavo Pinto “Responsible tourism is about transforming tourist destinations into better places to live and visit – in that order”. Anyone who has heard me talk in presentations, lessons, ... Read more

February 14, 2022February 14, 2022

Why targeting the ‘bleisure’ market has never been easier

Blog, Business Travel, Hospitality, marketing, Resilience and Recovery, Travel Industry, Trends

By Gemma Greenwood, Director, Content Inc. 2022 is the officially the year of ‘bleisure’. Why? Because never before have the lines between business and leisure travel been so wonderfully blurred. ... Read more

January 17, 2022January 17, 2022

Employability and the future of work in tourist activity

Blog, Trends

*By Dario Luiz Dias Paixão, Ph.D. The term employability began to be used in the first years of the 20th century in Great Britain and, soon after, it entered the ... Read more

January 17, 2022September 1, 2023

How to Promote your Travel Blog – A Guide for Travel Brands

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel Setting up a travel blog is one of the most effective forms of content marketing in the travel industry. A blog is a brilliant ... Read more

December 16, 2021

“Future of Brazilian tourism: Action, diversity and inclusion”

Blog, Charity

*By Hubber Clemente (Creator of the initiative Negros e Pretos Afro Turismo Afro Hotelaria, Co-founder of Papo de Hoteleiro and participant in D&I initiatives) When we talk about prejudice, we ... Read more

December 14, 2021September 1, 2023

What is Branded Content? | A Guide for Travel Businesses

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel “Content” is a word that is thrown all over the place in the marketing world. You’ve got social media content, video content, blog content, ... Read more

November 25, 2021January 25, 2022

The Responsible Tourism Programme and & Awards Across WTM in 2022

Responsible Tourism

Responsible Tourism will again feature across all four shows next year. 2022 is the 20th anniversary of the Cape Town Declaration, and at WTM Africa in April and WTM London ... Read more

November 25, 2021November 30, 2021

In 2021, the World Responsible Tourism Awards went global

Blog, Responsible Tourism, Responsible Tourism

With the launch of the Global Awards this year, chosen by an international panel of judges from amongst the regional Gold Awards, the programme has come of age. Four of ... Read more

November 25, 2021November 25, 2021

COP26 – aviation untouched – again

Blog, Responsible Tourism

There was the briefest flurry of optimism at COP26 when — in the early hours of 10 November — the International Aviation Climate Ambition Coalition (IACAC) published a progressive series ... Read more

November 19, 2021May 24, 2023

Afrotourism, a global trend

Blog, Travel Community

*By Solange Cristina — Afrotourism Specialist, Historian, CEO of Rota da Liberdade — Cultural and Tourist Program for Mapping the African Diaspora at RM Vale do Paraíba — SP The ... Read more

November 8, 2021May 24, 2023

World Tourism Alliance Case Studies in Rural Revitalization: How forgotten areas became thriving tourist hotspots

Blog, Travel Industry

By Director Xue Ling, China National Tourist Office, London Since the formation of the World Tourism Alliance (WTA), the organisation has advocated for change, and a better life for all, via ... Read more

November 5, 2021September 1, 2023

What is Destination Marketing?

Blog, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel. There are plenty of different tried-and-tested marketing strategies out there in the travel industry, from email campaigns to influencer collaborations and wacky PR stunts. ... Read more

November 5, 2021November 5, 2021

Cignpost & WTM Partnership – Interview conducted by Ramy James Salameh

Blog

World Travel Market 2021 has partnered with ExpressTest by Cignpost– a global diagnostics leader that has done 3 million tests to date and is one of the leading testing providers ... Read more

October 31, 2021October 31, 2021

Post Pandemic Payment Strategies: A Four Pillar Framework for Enhancing Protection & Driving Growth

Blog

Author: Kevin White, Vice President, Mastercard Enterprise Partnerships While the outbreak and spread of Covid-19 has impacted all sectors and geographies, the travel and tourism industry has been hit particularly ... Read more

October 27, 2021

Procrastination and JFDI

Blog, Responsible Tourism

The polite version of JFDI  is “Just Flipping Do It”, the antidote to procrastination.  Procrastination is common and has multiple causes ranging from laziness and the undesirable if unacceptable desire ... Read more