WTM® Blog

Gain insight about trends, challenges and innovation across various tourism sectors from our industry leaders, on a regular basis.

Join the conversation by commenting on posts, or contact the Editor to enquire about being featured in one of our guest blog spots.

January 17, 2022January 17, 2022

Employability and the future of work in tourist activity

Blog, Trends

*By Dario Luiz Dias Paixão, Ph.D. The term employability began to be used in the first years of the 20th century in Great Britain and, soon after, ... Read more

January 17, 2022January 17, 2022

How to Promote your Travel Blog – A Guide for Travel Brands

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel Setting up a travel blog is one of the most effective forms of content marketing in the travel industry. A blog ... Read more

December 16, 2021

“Future of Brazilian tourism: Action, diversity and inclusion”

Blog, Charity

*By Hubber Clemente (Creator of the initiative Negros e Pretos Afro Turismo Afro Hotelaria, Co-founder of Papo de Hoteleiro and participant in D&I initiatives) When we talk ... Read more

December 14, 2021December 14, 2021

What is Branded Content? | A Guide for Travel Businesses

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel “Content” is a word that is thrown all over the place in the marketing world. You’ve got social media content, video ... Read more

November 25, 2021January 25, 2022

The Responsible Tourism Programme and & Awards Across WTM in 2022

Responsible Tourism

Responsible Tourism will again feature across all four shows next year. 2022 is the 20th anniversary of the Cape Town Declaration, and at WTM Africa in April ... Read more

November 25, 2021November 30, 2021

In 2021, the World Responsible Tourism Awards went global

Blog, Responsible Tourism, Responsible Tourism

With the launch of the Global Awards this year, chosen by an international panel of judges from amongst the regional Gold Awards, the programme has come of ... Read more

November 25, 2021November 25, 2021

COP26 – aviation untouched – again

Blog, Responsible Tourism

There was the briefest flurry of optimism at COP26 when — in the early hours of 10 November — the International Aviation Climate Ambition Coalition (IACAC) published ... Read more

November 19, 2021November 19, 2021

Afrotourism, a global trend

Blog, Travel Community

*By Solange Cristina — Afrotourism Specialist, Historian, CEO of Rota da Liberdade — Cultural and Tourist Program for Mapping the African Diaspora at RM Vale do Paraíba ... Read more

November 8, 2021November 9, 2021

World Tourism Alliance Case Studies in Rural Revitalization: How forgotten areas became thriving tourist hotspots

Blog, Travel Industry

By Director Xue Ling, China National Tourist Office, London Since the formation of the World Tourism Alliance (WTA), the organisation has advocated for change, and a better life ... Read more

November 5, 2021November 5, 2021

What is Destination Marketing?

Blog, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel There are plenty of different tried-and-tested marketing strategies out there in the travel industry, from email campaigns to influencer collaborations and ... Read more

November 5, 2021November 5, 2021

Cignpost & WTM Partnership – Interview conducted by Ramy James Salameh

Blog

World Travel Market 2021 has partnered with ExpressTest by Cignpost– a global diagnostics leader that has done 3 million tests to date and is one of the ... Read more

October 31, 2021October 31, 2021

Post Pandemic Payment Strategies: A Four Pillar Framework for Enhancing Protection & Driving Growth

Blog

Author: Kevin White, Vice President, Mastercard Enterprise Partnerships While the outbreak and spread of Covid-19 has impacted all sectors and geographies, the travel and tourism industry has ... Read more

October 27, 2021

Procrastination and JFDI

Blog, Responsible Tourism

The polite version of JFDI is “Just Flipping Do It”, the antidote to procrastination. Procrastination is common and has multiple causes ranging from laziness and the undesirable ... Read more

October 27, 2021

Code Red for Aviation

Blog, Responsible Tourism

The “code red” alert for the climate from the IPCC’s Sixth Assessment Report has implications for aviation, and we must act now. ... Read more

October 26, 2021October 26, 2021

Re-starting of Aviation Routes Bodes Well for the Future of Travel

Blog

Although APD increase fears in this week’s budget could damped demand There was great news for the global and UK aviation industries last week with the announcement ... Read more

October 25, 2021November 2, 2021

Responsible Tourism at WTM London, November 2021

Blog, Responsible Tourism Spotlight

WTM London 2021 is a blended event at ExCeL with in-person and group sessions and virtual participation. The Responsible Tourism Programme is more diverse this year as ... Read more

October 20, 2021October 20, 2021

Don’t Let Covid Testing Requirements Ruin 2022 Summer Holidays

Blog

Growing UK Consumer Concerns on Rising Costs Risk Damaging Travel Next Year The UK Government has confirmed that PCR tests for passengers returning to England will be ... Read more

October 19, 2021October 19, 2021

WTM Latin America announces the second edition of the responsible tourism awards

Blog, Responsible Tourism

*By Gustavo Pinto The travel and tourism sector in Latin America has made great progress in its efforts for a more responsible industry since the beginning of ... Read more

October 18, 2021October 28, 2021

How technology can help airlines today

Blog, Responsible Tourism, Technology, Travel Industry

By Yann Cabaret, VP Strategy, Product & Marketing, SITA FOR AIRCRAFT 2020 has gone down in history as the worst year for air travel. While we have ... Read more

October 18, 2021October 21, 2021

How technology transformed China’s tourism industry

Technology

Technology has had a massive impact on China’s tourism industry. Marcus Lee of China Travel Online explains how. ... Read more

October 15, 2021October 15, 2021

How Tourism PR and Marketing Could Change in a Post-Pandemic World

Blog

By Frank Marr (from AM+AMarketing and Media Relations) PR and marketing professionals have started to plan for the future. After two years of continuous challenges, plenty has ... Read more

October 7, 2021October 11, 2021

Travel Rules Ease Around the World in Time for WTM London to be the Catalyst for the Future of the Industry

Blog, Travel Industry

The rules for overseas travel from and to the UK ease in October just in time for a half-term holiday boom. Holidaymakers no longer need to take ... Read more

October 4, 2021October 4, 2021

Travel tech leader shares tips for post-pandemic success

Blog, Technology, Travel Technology

Hotelmize — a fintech-travel start-up that uses high-end technology to solve industry challenges — thrived during the pandemic. Want to know how they did it? ... Read more

September 30, 2021September 30, 2021

The 2021 Global Responsible Tourism Awards

Responsible Tourism, Responsible Tourism Spotlight

We have had an excellent response to the Awards this year — with some inspiring, innovative and scalable solutions to the challenge of sustainability. There are many ... Read more

September 28, 2021September 29, 2021

Inbound Marketing Techniques for Travel Businesses

Blog, marketing, WTM Team

Want to improve your marketing strategy? SEO Travel shares some of the most effective inbound marketing techniques that travel businesses can use. ... Read more

September 23, 2021September 27, 2021

COP26, Biodiversity and Destination Resilience at WTM London

Blog, Responsible Tourism

WTM London this year opens on the same day as COP26 in Glasgow. Given the mounting crisis of climate change and the challenge of adapting to it, ... Read more

September 23, 2021September 23, 2021

The Platform for Change Directory

Blog, Responsible Tourism

Over the last twenty years, many tourism businesses and destinations have developed proven solutions to the issues which arise from tourism. This Solutions Platform provides many examples ... Read more

September 23, 2021September 23, 2021

Never mind the patter watch the hands

Blog, Responsible Tourism

Labels and certificates convey little; they lack meaning for travellers and holidaymakers The travel and tourism sector has generated a plethora of labels, all intended to convey ... Read more

September 15, 2021September 15, 2021

Will onthebeach.com be the winner in the post-pandemic travel world?

Blog, Travel Industry

The online retailer’s decision to take holidays off sale for most of 2021, before offering free covid tests from September makes it the consumer champion in a ... Read more

September 10, 2021September 21, 2021

Top Countries for Sustainable Tourism: Embracing a Green Transformation for Travel Recovery

Trends

*By Euromonitor International Euromonitor International is delighted to launch its first ever Sustainable Travel Index to help destinations and travel businesses make the necessary transformation to a ... Read more

September 9, 2021September 9, 2021

UK Outbound Travel Industry Poised for a Bumper 2022

Blog, Travel Industry

All the Evidence Points to Pent Up Demand Fuelling Travel Boom The UK travel industry is currently ramping up its lobbying efforts to the UK government to ... Read more

August 26, 2021August 26, 2021

Brazilians revisit their travel plans to satisfy their pent-up demand for travel

Blog, Trends

*By Marília Borges, consultant at Euromonitor International The impacts of the COVID-19 pandemic on Brazil’s economy is evident, with the permanent shutdown of players from a myriad ... Read more

August 20, 2021August 20, 2021

Car Hire Poised to Boom in a Safety-First Post-Covid World

Blog, Travel Industry

Public transport is struggling to attract users, which could spell the end for the airport hotel drop off coach, as holidaymakers flock to car hire. The railways ... Read more

August 12, 2021August 12, 2021

Travel Industry Faces a Host of Challenges… But Could Rising Prices be the Greatest?

Blog

The fallout from the pandemic is laid bare, but what impact will it have on long-term pricing? A whole host of recent news stories last have highlighted ... Read more

August 9, 2021August 9, 2021

Climate Change is a Business Risk

Blog, Responsible Tourism

For years, the climate change debate has been about the science, which is — ironically — convenient for deniers of climate change. ... Read more

August 4, 2021August 4, 2021

What we’ve learned from marketing 50+ travel companies

Blog, marketing, Travel Industry

When it comes to effective marketing strategies, the range of suggestions out there is vast. If you’re looking for ways to grow your travel company’s customer base, ... Read more

July 30, 2021August 2, 2021

Does the UK outbound travel industry need an umbrella organisation?

Blog, Travel Industry

The outbound travel industry has long bemoaned a lack of a cabinet-level travel minister, who understands the sector and can fight for investment and support on the ... Read more

July 29, 2021July 30, 2021

How to keep your travel brand top of mind

Blog, Travel Industry

Want to keep your travel brand on the minds of your customers? SEO Travel shares marketing secrets that will keep your audience coming back for more. ... Read more

July 28, 2021July 30, 2021

Time to change: Procrastination is deadly and expensive

Blog, Responsible Tourism

For decades, scientists have refused to make a strong link between climate change and extreme weather events, but that has changed. Recently, Bloomberg Green reported extreme weather ... Read more

July 20, 2021July 20, 2021

Is there a business case for Responsible Tourism?

Blog, Responsible Tourism

The answer is yes and no. Yes, because as I have written about here before, the market research demonstrates that increasing numbers of travellers, from all source ... Read more

July 15, 2021July 15, 2021

How confident will the travel industry be in November 2021?

Blog

WTM London 2021 will be the start of the industry’s recovery and the Industry Report will reflect the exhibition floor positivity This week we’ve started planning and ... Read more

July 13, 2021July 20, 2021

Responsibility matters for businesses communities and destinations

Blog, Responsible Tourism

The Responsible Tourism movement is broad, it encompasses all those who are actively making tourism more sustainable. The taking of responsibility is demonstrated by action. It is ... Read more

July 6, 2021

What can I do to travel sustainably?

Blog, Responsible Tourism

Research shows that travellers and holidaymakers want to travel sustainably and look for businesses and destinations that take responsibility for providing them with those opportunities. 48% say ... Read more

July 5, 2021July 5, 2021

Now is time to take responsibility – the new Platform for Change will enable us to share solutions

Blog

Today WTM is launching a Platform for Change, an opportunity for us to share tried and tested solutions and debate how best to create a sustainable travel ... Read more

June 30, 2021July 7, 2021

Was UK travel industry’s Day of Action a Success?

Blog

The protest can claim a victory (of sorts) with further holiday hotpots added to the Green List. However, should its messaging be on industry-saving support and not ... Read more

June 29, 2021June 30, 2021

Travellers and Holidaymakers are looking for responsible businesses and destinations – stand out through the Global Responsible Tourism Awards

Blog, Responsible Tourism

Booking.com’s latest global research suggests that we have reached a “potential watershed moment for industry and consumers”. WTM’s Global Responsible Tourism Awards are now open for nominations ... Read more

June 28, 2021June 28, 2021

Remote-first working makes sense for travel SMEs

Blog

The debate on how and, importantly, where teams work post-pandemic has been re-entering the global conversation. While this is not a brand new approach, remote-first began receiving ... Read more

June 22, 2021

Why Sustainable Tourism Failed

Blog, Responsible Tourism

This is a guest post written by John Swarbrooke. Way back in 1998, John published the seminal text on Sustainable Tourism Management, and it is still in print. ... Read more

June 18, 2021June 18, 2021

Is cruise ship travel closer to come back?

Blog, Travel Industry

New safety protocols combined with vaccinated passengers and crew bring hope to a sector of the travel industry that was decimated by the impacts of COVID-19. After ... Read more

June 16, 2021June 17, 2021

Technology can help us meet the challenges of Responsible Tourism

Blog, Responsible Tourism, Technology

It is not just the green environmental agenda. There is a host of ways in which technology can assist us in reducing our sector’s use of resources ... Read more

June 10, 2021June 10, 2021

Travellers and holidaymakers increasingly recognise the need to travel more sustainably

Responsible Tourism, Uncategorised

As the G7 meeting opens in Cornwall with Covid and climate change on the agenda, we can expect President Biden to remind us once again that this ... Read more

June 4, 2021June 4, 2021

Column on the value of mentoring to help hotels increase profitability

Blog

2021 will see hotels around the world re-open and look to get back to profit to off-set the losses of the Covid-19 crisis. One of the sector’s most significant and recurring costs ... Read more

June 2, 2021June 2, 2021

We learnt to live with influenza. We’ll have to learn to live with Coronavirus

Blog, Responsible Tourism

Global coronavirus cases continue to rise; deaths have also been increasing. However, official figures may not fully reflect the actual number in many countries. As the World ... Read more

May 24, 2021May 24, 2021

Responsible Tourism at Arabian Travel Market this week

Arabian Travel Market, ATM Virtual, Blog, Responsible Tourism

At ATM Virtual this week there are two panels of international relevance one on the perfect storm of issues faced by hospitality and the other on responsible ... Read more

May 18, 2021May 18, 2021

We tell the wrong stories about Africa

Blog, Responsible Tourism

Daniella Sachs describes herself as a white South Africa, accepting the “agency of skin colour, ” she writes “while I accept that I was born with ... Read more

May 17, 2021May 17, 2021

Why we need a renaissance of travel and tourism worldwide

Arabian Travel Market, Blog, Travel Industry

Everybody is looking forward to leaving the pandemic behind. We all wish for the devastating consequences of the virus to become ancient history so we can all ... Read more

May 13, 2021May 14, 2021

Vaccine Passports Ready to Fly Despite Layers of Complexity

Blog, Travel Industry

Thanks to the pharmaceutical industry’s phenomenal success in developing a vaccine against COVID-19, the travel industry is restarting again. There are reasons to be realistically optimistic for ... Read more

May 6, 2021May 6, 2021

Why Destination Marketing Organizations hold the key to the recovery of aviation in Africa

Aviation, Blog

I have dedicated the last 10 years of my life to the world of route development, supporting organizations around the globe to improve their air connectivity with ... Read more

May 6, 2021May 6, 2021

Tourism and Biodiversity, Friend or Foe?

Blog, Responsible Tourism

At WTM Africa there was a panel discussion about the relationship between tourism and the maintenance of biodiversity. Africa is still blessed with much of world’ charismatic ... Read more

May 5, 2021May 4, 2021

Airline Leadership in Challenging Times: Emirates and IATA

Aviation, Blog

Two of the most experienced and respected leaders of the airline industry will be amongst our guests for this year’s ATM Virtual event. ... Read more

May 3, 2021April 29, 2021

Private Jet Companies Flourish Amidst Industry Slump

Aviation, Blog, Luxury

Due to the limitations and complications of commercial travel, private jet transport has seen a marked increase since last year. ... Read more

April 30, 2021April 29, 2021

UK tourism’s crumbling structure has been exposed by the crisis – how do we fix it?

Blog, Travel Industry

The coronavirus crisis has accelerated a root and branch review of how tourism is organised and funded in future. ... Read more

April 29, 2021April 27, 2021

Travel Insurance and COVID-19

Blog, Travel Industry

As the UK’s restrictions on travel are slowly beginning to relax, many people are starting to plan their first trips abroad in over a year. Given the ... Read more

April 28, 2021April 27, 2021

Insights that the travel sector should take from ‘Seaspiracy’

Blog, Resilience and Recovery, Responsible Tourism, Travel Industry

Although as an industry we may be focussed on more current crises like COVID, for which we are coming up with innovative solutions already, we must not ... Read more

April 27, 2021April 26, 2021

Cause for optimism on climate change? But Aviation lags behind

Blog, Responsible Tourism

There is growing awareness of the consequences of climate change. Last year the Pew Research Center surveyed people in 14 countries, amid the pandemic, about climate change. ... Read more

April 26, 2021April 26, 2021

Business Revolution: The rebirth of the Membership Economy and why it is more relevant than ever in the travel industry

Blog, Travel Industry

The shift from ownership to recurring payments is no longer reserved for Amazon Prime, Spotify, or Netflix. Infiltrating all aspects of consumer life, the recurring revenue model ... Read more

April 22, 2021April 22, 2021

Community-led and owned Tourism: How Guyana’s own brand of sustainable destination management is helping indigenous communities thrive

Blog, Destinations

Community-led and owned tourism is an ethos in Guyana that has seen indigenous communities throughout the destination’s hinterland creating, implementing, and managing their own sustainable tourism projects ... Read more

April 22, 2021April 22, 2021

Why Decarbonising Aviation matters and is urgent

Blog, Responsible Tourism

Decarbonising aviation is vital to the future of the travel and tourism sector. The aviation sector needs to decarbonise itself, and it is demonstrably failing to make ... Read more

April 21, 2021April 21, 2021

4 tips to get the most out of Arabian Travel Market 2021

Arabian Travel Market, Blog, Events, Travel Industry

A thrilling event with all the health and safety measures in place and an innovative hybrid format is back to support the global tourism industry and travel ... Read more

April 20, 2021April 20, 2021

The fundamental role of buyers in the recovery of the travel industry

Blog, Events, Travel Industry

Buyers and senior travel industry decision makers with direct purchasing responsibility, have always been an integral element of Arabian Travel Market. They have always been a fundamental ... Read more

April 16, 2021April 16, 2021

What does the future hold for group travel?

Blog, Resilience and Recovery

At the end of 2019, the group travel sector was flourishing. The formula was a winning one – provide travellers with the chance to meet likeminded people ... Read more

April 16, 2021April 16, 2021

The changing landscape of Africa’s source markets

Blog, Resilience and Recovery

Which source markets will be among the first to resume regular long-haul travel to Africa? And how should you be adapting both your offering and marketing message ... Read more

April 16, 2021April 16, 2021

Exclusive-Use Travel – the real deal or hype?

Blog, Resilience and Recovery

The desire to travel within “bubbles” and limiting the risk involved when sharing aircrafts, vehicles and accommodation has given rise to renewed interest in exclusive-use offerings. But ... Read more

April 16, 2021April 16, 2021

The Art of Travel: The Rise of Contemporary African Art and Design

Blog, Resilience and Recovery

Typically, African art is always associated with wooden masks, stone and bronze sculptures and traditional textiles – but there is so much more to discover – and ... Read more

April 15, 2021April 16, 2021

The opportunity of domestic tourism

Blog, Resilience and Recovery

From which accommodation categories have been hardest hit, to where South Africans are spending their cash – spoiler alert, look no further than Builder’s Warehouse – we ... Read more

April 15, 2021April 15, 2021

Can Gen Z save the travel industry?

Blog, Resilience and Recovery

Gen Z, also called Generation C, is the world’s youngest generation, living through a time of pandemic and a time when, hopefully, the world hopes to welcome ... Read more

April 9, 2021April 9, 2021

The future of events is going to be hybrid

Blog, Events, Travel Industry

Many events that were cancelled in 2020 due to COVID, or happened only virtually, are now taking steps back to normality by offering a combination of in-person ... Read more

April 9, 2021April 9, 2021

Two Decades of Responsible Travel

Blog, Responsible Tourism

At the heart of Responsible Travel and Responsible Tourism is the principle that better places to live are better places to visit. ... Read more

April 8, 2021April 8, 2021

How has Gulf aviation been impacted by the pandemic?

Aviation, Blog

As the COVID-19 crisis enters a second year airlines are still struggling to return to even a modest amount of flying activity. The Gulf has been ... Read more

April 7, 2021April 19, 2021

Launch of Global Responsible Tourism Awards

Blog, Responsible Tourism

Since their launch in 2004 at WTM London, the World Responsible Tourism Awards have grown in prestige. ... Read more

April 7, 2021April 7, 2021

The expansion of travel and tourism in the Middle East

Blog, Destinations, Travel Industry

The Middle East represents the present and the future of global travel and tourism thanks to its approach in developing the industry throughout the years and during ... Read more

March 30, 2021March 30, 2021

Responsible Tourism at WTM Africa has global relevance

Blog, Responsible Tourism

We can learn much about tourism in Africa – celebrating diversity and inclusiveness, growing the cake to create more value for neighbouring communities, living with and benefitting ... Read more

March 29, 2021March 26, 2021

Eight ways the pandemic has re-shaped the Middle East hospitality landscape

Blog, Hospitality

In the Middle East, and in particular, the Gulf, pandemic-led consumer behaviours have forced the hospitality industry to re-imagine hotel concepts and offerings to meet revised guest ... Read more

March 26, 2021March 25, 2021

How travel businesses can combat the threat of cyber security attacks

Blog, Technology, Travel Industry

Hospitality and tourism firms are being warned to beef up their cyber security with a warning that attacks on businesses is rapidly on the increase. ... Read more

March 23, 2021March 22, 2021

Narratives Matter

Blog, Responsible Tourism

We are a storytelling species. We use stories to make sense of the world and to educate our children. ... Read more

March 22, 2021March 23, 2021

Moving Forward Cautiously to Build Inclusive Smart Destinations

Blog, Destinations, Diversity & Inclusion, Technology

Conversations regarding equity in tourism through topics such as regenerative tourism and racial diversity have led to a greater need to consider inclusivity within our beloved industry. ... Read more

March 19, 2021March 18, 2021

Vaccines, tests…and travel passes

Blog, Travel Industry

We are getting closer to enjoy traveling again. Despite the catastrophic aura that COVID issues, there is hope for both travellers and for the tourism sector thanks ... Read more

March 17, 2021March 15, 2021

Are you ready for the coming wellness wave?

Blog, Wellness

Back in May of 2020, I contributed a blog asking hospitality brands and destination management organizations this question: Is now the time to embrace wellness tourism? ... Read more

March 16, 2021March 15, 2021

Will we build back better?

Blog, Responsible Tourism

There has been great optimism in the media that we will “build back better” after lockdown. It is a worthy aspiration. I also hope that we will. ... Read more

March 12, 2021March 11, 2021

Tickets, money, passport, vaccine passport

Blog, Travel Industry

After the past year, many in Britain are fed up with three part phrases like “hands, face, space” so it is perhaps inevitable that old holiday mantra ... Read more

March 9, 2021March 9, 2021

Resilience moves centre stage

Blog, Responsible Tourism

The climate emergency is upon us. We need to reduce emissions faster, but we also need to cope with the consequences of our failure to act over ... Read more

March 4, 2021March 10, 2021

Balancing Safety and Business: How the Hospitality and F&B Sector are Thriving and Surviving in the Face of COVID-19

Blog, Hospitality

The hospitality and F&B sectors are two of the industries most affected by COVID-19. Though normal dining appears not too far away from the horizon, establishments are ... Read more

March 2, 2021March 2, 2021

What can tourism do for biodiversity?

Blog, Responsible Tourism

David Attenborough in his most recent series A Perfect Planet has celebrated our Earth’s biodiversity and documented the natural forces – volcanos, the Sun, weather and oceans ... Read more

February 26, 2021February 26, 2021

Tourism’s recovery plan for 2021

Blog, Resilience and Recovery, Travel Industry

The Roadmap out of coronavirus, unveiled by Prime Minister Boris Johnson, prompted the rush to book, with consumers understandably wishing to have a holiday to look forward ... Read more

February 24, 2021February 24, 2021

Travel Industry Reacts To Boris Johnson Announcement on 2021 Travel

Blog, Travel Industry

How can the industry adapt to the new normal this summer? ... Read more

February 24, 2021February 23, 2021

The comeback of leisure travel: key roles and responsibilities

Blog, Travel Industry

51% of travellers are planning a relaxing vacation for 2021. Although travelling remains constricted in most of the global regions, there are ways to get travels going ... Read more

February 23, 2021February 22, 2021

We cannot continue with Business as Usual

Blog, Responsible Tourism

The greenhouse gases we emit are largely invisible, the travel and tourism industry does not have smoke stacks and many of our emissions are embedded in our ... Read more

February 19, 2021February 19, 2021

Timing is everything for travel marketing in 2021

Blog, marketing, Travel Industry

Timing is everything in travel marketing at the moment. Trying to keep a step ahead of restrictions, guidelines and lockdowns, plus matching that with consumer sentiment and ... Read more

February 16, 2021February 16, 2021

Pandemics and Climate Change

Blog, Responsible Tourism

The challenge of climate change is characterised by scale and complexity. But, it is not seen as a clear and present danger; it is not seen as ... Read more