Ian Johnson, Principal Consultant of Out Now and Significant Others Consulting, has almost a quarter century of experience in creating leading-edge market leadership in LGBT insights and global business strategies. After graduating from the University of New South Wales, Sydney, Australia in 1988 with degrees in Law (LLB) and Commerce (BCom (marketing)) Ian Johnson worked with Citibank and two leading law firms in Australia. Following the delivery of successful outcomes for project-based marketing clients, Ian established Significant Others in Sydney in 1992. Ian Johnson has established an unrivalled level of experience in developing effective gay and lesbian marketing approaches that work. He set up what is now the world's longest established gay marketing program. Ian's experience sees him in high demand for client consultation and speaking engagements. Leading-edge work includes ground-breaking tourism campaigns, research studies and communications initiatives aimed at LGBT people for leading organisations such as visitBerlin, Lloyds Banking Group, Barclaycard, German National Tourist Office, VisitMexico and VisitBritain.