Day two at #ATMDubai kicked off with an in-depth look at cruise tourism.

With Dubai alone targeting one million cruise tourists by 2020, our cruise experts were on hand to give invaluable insight into the growth potential and the steps the region must take to attract more cruise lines.

We caught-up with speaker Bo Larsen following the session, here is what he had to say.

Digital transformation…
The transformation of hotel distribution, how trip planning is being revolutionised and how data is being used to personalise customer interactions were all on the agenda in today’s digital transformation session, where a packed audience got the opportunity to ask the experts the questions concerned them the most.

Following the session, we spoke to Toni Portman who provided us with a summary of the key points.

The future of luxury travel…
What will the future luxury travel landscape look like? That was the question being answer earlier today on the ATM Global Stage. The top trends in terms of guest experience, service, destinations and hotel design were all debated in this popular session.

We chatted to speaker Linda Celestino of Etihad Airways straight from the stage.

Blurring lines in online and offline travel…
With more and more of today‘s connected travelers not limiting themselves to either online or offline, but rather seeking out benefits from both worlds, this session took an in depth look at the opportunity for forward-thinking travel businesses to offer and capitalise on a wide range of touch points.

Sabre’s Antonella Vecchio told us more following the session.

More to come tomorrow…
That covers just some of day two at Arabian Travel Market 2017, there are still two more packed days to go!

Thanks to those who attended today, we look forward to seeing you again tomorrow. For those who didn’t attend, if you haven’t already, you can still register to attend for free below.

Register for free now >

For more from today and throughout Arabian Travel Market 2017, join us on Social Media for all the latest updates and insight live from the show floor.

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Plus, don’t miss all the latest video content live from inside ATM 2017 here >