This year, Just a Drop will once again run its ‘This Bottle is a Lifesaver’ initiative at WTM 2016, due to the initiative’s success last year. The charity will be selling reusable water bottles for £5 from their stand on the Main Boulevard, with free refills available to WTM visitors from various ‘water stations’ located around WTM for the duration of the show, and sponsored by the charity’s official partner, ANTOR. Confirmed water stations this year include Kenya, and Trinidad and Tobago.

Just a Drop ‘Marathon Man’ Mr. Chevy Kelly will be fundraising for the charity by running a marathon a day for the duration of WTM – so that’s 3 marathons in 3 days – on a treadmill at the charity’s stand. WTM guests are welcome to either sponsor Chevy directly, or for a small donation, can select a song for Chevy to run along to, as the charity’s stand will feature a sound system!

All proceeds raised by these fundraising initiatives will enable Just a Drop to provide much needed safe water and sanitation solutions for communities in Zambia and Uganda.

Just a Drop was founded at WTM in 1998 by Fiona Jeffery OBE, former Chairman of WTM, as a way of encouraging the travel industry to give back to communities around the world. Fiona chose the cause because water is the most basic of human needs, and she felt that if everyone was encouraged to give a little, then collectively a huge difference could be made.

Just a Drop provides clean water and sanitation facilities to some of the poorest communities across Africa, Asia and Latin America. To date, Just a Drop has supported more than 1.3 million people in over 30 countries, with projects that help transform lives.