The event taking place on the first day of WTM Latin America features initiatives in the travel and hospitality sector
On 2 April, WTM Latin America, which is taking place at Expo Center Norte in São Paulo, launches the Travel Forward event, which presents a full day of seminars and conferences on the future of technology in the travel and hospitality sector. The agenda features a programme of content with the participation of major industry experts. The professionals taking part are from companies that have confirmed their attendance, such a Facebook, Sabre, Kayak Brazil, Movida, Oracle, and others who will feature in the programme that will take place in the Travel Forward Theatre, which is being sponsored by Uber for Business.
The event is coming to Latin America after its successful launch at WTM London 2018 in November last year. WTM Latin America’s marketing manager, Thais Del Ben, says that the various technological applications for the tourism and travel segment will make the segment more agile, smart and practical. “Technology enables processes to be improved, helps with decision making and allows behaviour and consumption trends to be quickly known and understood. As a result the market can be constantly reinvented,” says the executive.
The programme has conferences that help participants rethink the question: “How can digital technologies make Latin America an experience destination for travellers and tourists?”. See below the topics and speakers.
Agenda
2 April
13:00 – 13:35
Welcome
Jon Collins, Program and Content Director, Travel Forward
13:35 – 14:05
Expectations vs reality – the past, present and future of hospitality
Tatiana Vanvelzor, Regional Director, Sabre Hospitality Solutions
14:10 – 14:40
Setting a Travel Tech Strategy for Brazil
Paul Malicki, Executive Director, Flapper Technologies LTDA
14:45 – 15:15
Metasearch and the new travel habits in Brazil
Eduardo Fleury, National Manager, KAYAK Brazil
15:45 – 16:15
Uber for Business: Changing the nature of corporate travel
Phil Chaves, Director, Uber América Latina
16:20 – 16:50
Unlocking internal communications with digital technologies
Érika Quintana, Facebook for business.
Jamyl Jarrus, Head of Sales, Movida Aluguel de Carros
16:55 – 17:25
Acquiring and keeping travel customers in a digital world
Paulo Salvador, Managing Director, Inn&Out Performance
Douglas Martinelli, Digital Media Supervisor, Dentsu Aegis Networks
Maurici Junior, E-commerce and Social Media Consultant, Comschool
17:30 – 18:00
Driving engagement and experience through data
Expedia Partner Solutions
18:05 – 18:35
Closing panel – New distribution capabilities as a facilitator
Amy Yang Secches, Sales Director, Oracle Hospitality
18:35 – 20:00
Cocktail
Open to: travel and tourism professionals; members of the press (restricted credentials for publishers, journalists, photographers, broadcasters and bloggers/influencers); government authorities and buyers (only those buyers who meet the program’s criteria can receive a WTM Buyers’ Club badge).
WTM Latin America 2019
Venue: Expo Center Norte, Rua José Bernardo Pinto, 333, V. Guilherme – São Paulo
Date/Time: 2-4 April (2 and 3/04, from 12:00 to 20:00 and 4/04, from 12:00 to 18:00)
Website: latinamerica.wtm.com