Proving to be even more popular amongst both local and international travel trade, WTM Africa celebrated an impressive second day, reporting over 8 000 pre-scheduled appointments between local and international buyers and exhibitors for the duration of the show.
WTM Africa 2017’s second day showcased the extraordinary potential of Africa as a destination for travellers, while also equipping outbound specialists with tools to better sell to the South African market. Speed Networking sessions for both Buyers and Media were naturally popular, with travel trade eager to expand the reach of their product.
Image 1: WTM Africa 2017 saw over 700 exhibitors present, with over 8 000 pre-scheduled appointments for the duration of the show.
“While we had anticipated a great response from our attendees, we’re pleased to report we have had an overwhelmingly confident response around WTM Africa 2017. This year, we looked to innovate on popular events such as Speed Networking, but also enticed visitors with new additions such as the Outbound Theatre, an expanded ibtm africa programme, and a dedicated media speed networking session,” says Chardonnay Marchesi, General Manager of Africa Travel Week.
The exciting announcement that the Sports & Events Tourism Exchange is to form an integral part of Africa Travel Week in 2018, was a highlight on day 2 of WTM Africa. This collaboration that will bring together travel professionals and potential sports tourism events, in a bid to increase the number of events hosted on the African continent.
Exhibitors were rewarded for their efforts in creating engaging and productive stands at WTM Africa 2017, with congratulations going out to the following WTM Africa 2017 Stand Award Winners:
- Most Responsible Stand – Hotel Verde
- Best Stand Personnel – Tourism Authority of Thailand
- Best Stand Feature – Quiver Tree Apartments
- Most Innovative Stand – City of Cape Town
- Best Stand Design – Reunion Island
- Best Stand for Doing Business – Zambia Tourism Board
Don’t miss out! Friday, 21 April, marks the final day of WTM Africa 2017, interested parties are still able to attend by registering on-site at the Cape Town International Convention Centre.
The third day of WTM Africa 2017 will see discussions on technology and digital marketing’s influence on travel at the E-Tourism Africa Summit (eTAS) as part of the ibtm africa programme, how to make your way through the maze of digital influencers out there as a business and an investigation into ethical volunteering in Africa.
For highlights from WTM Africa 2017, visit our Facebook, Twitter and Instagram accounts. Join in the conversation online using the hashtag #WTMA17.
For more information or any media related questions relating to WTM Africa, please contact RedLip PR:
Robyn Elford
robyn@redlip.co.za
+27 83 460 5751
Casey van Niekerk
casey@redlip.co.za
+27 82 214 7582
ENDS
Notes to editors
About Reed Exhibitions
Reed Exhibitions is a leading global player in the world of exhibitions and part of RELX Group, one of South Africa’s largest and most successful business events companies. Reed Exhibitions brings over 50 years of experience in developing, marketing, selling and organising exhibitions, events, conferences and meetings.
About World Travel Market
World Travel Market (WTM) portfolio comprises of six leading B2B events across four continents generating more than $7bn of industry deals. The six events are: WTM London; Arabian Travel Market (ATM); World Travel Market Latin America; World Travel Market Africa; WTM Connect Asia and International Golf Travel Market (IGTM).
About Africa Travel Week
Africa Travel Week comprises three co-located shows – WTM Africa, ibtm africa and ILTM Africa – encompassing Africa’s inbound and outbound markets for general leisure travel, luxury tourism, and the MICE/business travel sector under RTE’s established portfolios of WTM (World Travel Market), ILTM (International Luxury Travel Market) and IBTM (Incentives, Business Travel & Meetings).
Dates for Africa Travel Week (#africatravelweek) 2017 are: 19 – 23 April 2017.
About World Travel Market Africa
World Travel Market Africa launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. http://africa.wtm.com/ Next event: 19-21 April 2017.