WTM Live creates opportunities and focuses on experiences.

Since the last edition of WTM Latin America, the event’s executive board has been investing in customized actions focused on experiences. This project, which is called WTM Live, is an initiative that promotes business and networking with differentiated actions both inside and outside the event.

For the 2020 edition, which will take place between March 31st and April 2nd, at the Expo Center Norte Exhibition Centre, in the city of São Paulo, WTM Latin America will intensify the proposition of actions in line with this operating model. Luciane Leite, the event’s director points out that, for the most part, the audience that comes to WTM is looking for two things: opportunities for new contacts for future business generation and qualified content. “It’s in our DNA as an event to build bridges in order to promote business, but we are well aware that customer behaviour has changed over the last few years, and actions with content and aimed at knowledge-building have become increasingly important with each passing year and the creation of WTM Live is in keeping with the evolution and transformation of this market”, explains Luciane.

WTM Live creates tailor-made opportunities to meet exhibitors’ demand and the expectations of those taking part in the event. At the 8th edition, the activities and training portfolio will be expanded and countries such as Costa Rica, Peru and Chile have already invested in special actions that will take place both inside and outside the event.

“Some exhibitors ask us for actions that go beyond what we usually offer at WTM Latin America. And in this sense, we study, create and offer personalized actions designed to boost the exhibitor’s participation, strengthen networking and impart content in a more qualified and exclusive way to the guests of the actions that take place during WTM Live”, states WTM Latin America’s sales manager Bianca Pizzolito.

Breakfasts, dinners, training sessions, happy hours as well as other activities are planned for WTM Live. The actions may be aimed at the hosted buyers, at travel agents who part of the Agent on the Road program, or even at the domestic and international press. Bianca stresses that the programming outside the event occurs at alternative times. “We created WTM Live for the purpose of adding new experiences for the exhibitors and the visitors, but the actions that require displacement take place before the event opens or at the end of the day, when the event’s activities have been concluded, so as not to negatively affect the flow and commitments that have already been set up by the participants” explains Bianca.

At the 2019 edition, the WTM Live platform developed actions with Lufthansa, with the destination Porto de Galinhas and also organized an exclusive dinner for BBG Brasil’s clients. “WTM Live is an offshoot of the evolution of the shows and events industry that brings together experience, content and networking”, concludes Luciane.

For more information: https://latinamerica.wtm.com/