storytelling

April 20, 2015June 15, 2020

African Responsible Tourism Award winners are ‘reinventing’ travel to continent

Blog, Carbon & Water, Responsible Tourism

Whether reinventing tours of Cape Town, showing that Shark Tourism can be ethical, or inspiring through writing and photography that reminds how great travel can be, the winners of this ... Read more

January 27, 2015September 18, 2017

Is a good Tripadvisor profile now more important than a good hotel website?

Blog, Responsible Tourism, RT Marketing

Would you stay in a place with a rubbish website if it had a great Tripadvisor profile? What about if it had a great website, but that Tripadivsor profile was ... Read more

October 14, 2014September 18, 2017

What do you get if you cross sustainable tourism with a sense of humour?

Blog, Carbon & Water, Responsible Tourism, RT Marketing

Could humour help engage guests and staff in your efforts to act responsibly? What examples are there of the use of humour in sustainable tourism communications?

September 30, 2014September 18, 2017

Everyone working in responsible tourism can learn something from watching golf

Blog, Carbon & Water, Responsible Tourism

Rather than dismissing golf for its negative impacts, those working for more sustainable tourism should seek out its more positive stories and champion them

September 15, 2014September 18, 2017

How to create great holiday experiences by engaging with sustainability (this recipe includes fish)

Blog, Responsible Tourism, RT Marketing

It’s easy to excite tourists about your efforts to act more responsibly if you can connect your work with their pleasure. All it takes is a good story.

July 7, 2014September 18, 2017

How to make a difference using social media marketing for tourism

Blog, Carbon & Water, Responsible Tourism, RT Marketing

Social Media gives travel companies an incredible opportunity. How can we use the tools better and provide leadership as well as noise?

June 24, 2014September 18, 2017

20 beautiful words which remind me why I love travel

Blog, Responsible Tourism, RT Marketing

Across the world, different cultures have perfect words that capture the essence of why we travel. This is language designed to inspire better holidays

March 17, 2014June 2, 2020

Why you need to stop selling tourism products (and start telling better travel stories)

Blog, Responsible Tourism, RT Marketing

A new report says top trends for travel 2014 include ‘green’ and ‘meaningful’. How can responsible tourism businesses capture this growing market?

February 26, 2013September 18, 2017

Sustainable stories and tourism marketing

Development, Responsible Tourism, RT Marketing

Responsible tourism companies need to get their sustainable stories out there for market advantage and to build trust and brand loyalty.