The Arabian Travel Market Saudi Forum – Session 1: From strategy to reality: Saudi Arabia’s tourism vision comes of age

THE ARABIAN TRAVEL MARKET SAUDI ARABIA FORUM: The ATM Saudi Arabia Forum throws the spotlight on the kingdom’s rapidly evolving travel and tourism sector, highlighting its role as a trailblazer of innovation, responsible tourism and new travel experiences.

High-level speakers discuss how the kingdom’s tourism ambitions, including attracting 100 million visitors annually by 2030, are now being realized. This session provides an update on tourism projects and infrastructure progress and new opportunities for stakeholders and niche markets and also looks at what steps must now be taken to boost global awareness of ‘brand KSA’, in order to meet arrivals targets.

World Travel Market London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry. Visit to learn more.

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