The Return and Rise of City Tourism

With international airline re-connectivity rapidly on the rise and an increasing number of countries scrapping Covid-related restrictions to ease travel, city tourism is steadily returning. We bring together key city tourism boards from around the globe to discuss their sustainable rebuilding and growth strategies post-pandemic, and the growing importance of cultural festivals and sporting events in motivating travellers.

World Travel Market London is the leading global event for the travel industry, generating more than £2.8 billion of business contracts between attendees. Now in its 37th year, this show attracts a global audience that shape the travel industry. Visit to learn more.

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