Anni is the founder and CEO of Anni Hood, Wellness Business Consultancy, an international advisory firm working with both public and private sector organisations who seek advice and global expertise in the rapidly evolving sector of spa, health, wellness and wellness tourism. Widely recognised as a leading wellness business specialist, Anni advises and supports public organisations, private businesses and individuals to achieve optimal results within the realm of health and wellness. Her work anchors in conceptual development, brand creation, integration and enablement of services, strategic and operational design, operational delivery, programming and re positioning. In addition, Anni leads wellness tourism for the Global Wellness Institute and is the founder and visionary behind K.I.S Lifestyle ® – an online wellness community that enables affordable and accessible integrative health expertise through a range of assessment tools, programming support and coaching options. Her career history has carved out a unique appreciation of multi sector wellness offerings. Anni’s experience has been in hotels, spas and restaurants, inclusive leisure resorts and high end global brands such as the Jumeirah Group, The Sanctuary, Meadowood and Clinique La Prairie. You can find her at www.annihood.com