Author Chris Graham is founder of Graham Associates, a London based award-winning branding and marketing consultancy that specialises in luxury international resorts and residential real estate. With a career spanning over 30 years in sales and strategic marketing, Chris gained his real estate experience as Group Marketing Director at Hamptons International before moving to the agency side. In 2009 Graham Associates joined You Group, a central London agency with billings of £40 million pa and one of the UK’s leading property and destination marketing specialists. Chris and his team work with clients based around the world; over the past decade many of these projects have involved a branded residences component, exposing him to the benefits and growth potential of this exciting sector of the market. A Fellow of the Chartered Institute of Marketing and regular industry commentator, Chris has won several top awards including three Best Development Marketing awards, Best Property Website, Best Estate Agency Marketing, the OPP Gold Award for Marketing Excellence and twice a finalist in the Chartered Institute of Marketing Excellence Awards.