Blended Business and Leisure Travel is the Top Opportunity for Tourism Growth Says 2024 WTM Global Travel Report

Press Releases, WTM London
Business travel has defied post-pandemic expectations and when extended with leisure now represents the top opportunity for tourism growth, according to new research. More than half of experts responding to Tourism Economics’ Travel Industry Monitor 2024 survey for the WTM Global Travel Report cited blended leisure and business travel as a tourism growth opportunity, making it the top niche mentioned. Business travel’s performance has been “something of a ... Read more