#ATM2016 & Beyond: Travel Tech Trends

#ATM2016 & Beyond: Travel Tech Trends

Luca Romozzi Director of Media Solutions, Expedia

Following his ‘Travel Tech Trends You Should Know About’ session, Luca gave us his predictions for 2016 and beyond. Here’s what he had to say:

The key points:

  • Virtual reality; this could be a coming trend, however big players such as Google are holding back in understanding the usability of this technology.
  • Small companies need to and will invest in new technologies too.
  • A good example of small companies investing in new technology is ClickTrips, they have a focus, KPI on revenue so every change or investment in tech they make needs to provide results.
  • There are mega trends like virtual reality, but also there will be a trend of smaller companies transferring new technology into the travel industry.

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