#ATMDubai Day 3 – The Highlights

#ATMDubai Day 3 – The Highlights

Day three at #ATMDubai continued the theme; quality and quantity of exhibitors, visitors and buyers, plus another packed day of education across the ATM Event Programme.  If you haven’t joined us yet,  here is a look back at some of the best bits so far.

One to one with Jaan Albrecht…
Saudi Arabian Airlines’ CEO, Jaan Albrecht kicked off proceedings on the ATM Global Stage today. Jaan was here for an insightful one to one interview that explored Saudia’s considerable investments in new fleet and product innovations, and its recently launched ‘First Suite’ product.

Following the session Jaan was on hand to give us an overview of the key points.

Sustainability in MENA…
Today in the Showcase Theatre, responsible tourism was in focus. Solaiman Al Rifai joined Moderator, Harold Goodwin, for a look at the three pillars of sustainability – economic, social and environmental.

We chatted to Solaiman Al Rifai following the session to learn more.

Creating immersive marketing experiences…
In the Travel Tech Theatre, technology, storytelling and immersive marketing experiences were on the agenda. The expert panel discussed how technologies old and new, from blogs to podcasts to virtual reality, are used to virtually transport consumers to destinations and sell them the product.

Straight from the stage we spoke to speaker Elena Nikolova to learn more.

Halal Tourism…
Back on the ATM Global Stage this afternoon, it was time for the ATM Global Halal Tourism Summit 2017.

Some of the world’s leading Halal-friendly destinations were on hand to discuss their success in developing Muslim-focused tourism offerings, and reveal exactly how they are tapping into the top Muslim tourism source markets.

Speaker Nabeel Shariff gave us an overview of key points following.

More to come tomorrow…
That covers just some of day three at Arabian Travel Market 2017, there is still one more packed day to go!

Thanks to those who attended today, we look forward to seeing you again tomorrow. For those who didn’t attend, if you haven’t already, you can still register to attend for free below.

Register for free now >

For more from today and throughout Arabian Travel Market 2017, join us on Social Media for all the latest updates and insight live from the show floor.

@ATMDubai | #ATMDubai

Plus, don’t miss all the latest video content live from inside ATM 2017 here >

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