Carbon Offsetting: Too good to be true?

Carbon Offsetting: Too good to be true?

56 businesses and individuals working in tourism have joined Tourism Declares a Climate Emergency accepting that this “requires immediate and radical action by our governments, our industry and our business.”

Much Better Adventures founded Tourism Declares a Climate Emergency to encourage its “peers, competitors and partners in the travel industry” to address the issue and do more. Those who declare an emergency commit to develop a plan, transparently report on progress annually, focus on cutting carbon emissions, work to grow the community and call “for urgent regulatory action to accelerate the transition towards zero-carbon air travel.” Much Better Adventures are “not going to be making any grand claims of carbon neutrality or carbon positivity by simply paying to ‘offset’ our emissions. We consider such claims to be misleading and a distraction from the real work of cutting emissions in the first place.”

Responsible Travel has signed up, pointing to their call for a green flying duty, calling on its customers to “Fly less and make it count” and working with its tour operator members to promote low carbon holidays highlighting train and overland routes.  They are clear about carbon offsets: “we stopped offering them ten years ago. We don’t believe they work and think they distract from the urgent need for reduction.”

Increasing numbers of travellers are concerned about the carbon emissions generated by their travel, and it is reasonable to assume that those predisposed to travel responsibly will have concerns about their carbon emissions. I have heard a good deal of anecdotal evidence of this over the last couple of months. Eliane Glaser in her Get Real: How to See Through the Hype, Spin and Lies in Modern Life has pointed to how difficult it is to fully understand the products we purchase.

Carbon offsets offer an attractive, relatively low-cost way for travellers to salve their consciences, not unlike a medieval pardon, facilitating business as usual by buying a permit to pollute. Anand Giridharadas, author of Winners Take All: The Elite Charade of Changing the World, points to the prevalence of initiatives which appear to do good, tweaking things that change nothing fundamental but which distract the public. Regulatory action by government, for example by taxing aircraft fuel, is resisted.

Caveat Emptor

Carbon Offsetting is an attractive option, a one-stop negotiable solution which allows the airline, tour operator or hotel to continue with business as usual.  But for the individual or business, it is a complex purchase. A 2017 study of offsets, commissioned by the European Commission, found that 85 per cent of offset projects under the Kyoto Protocol’s Clean Development Mechanism (CDM) had failed to reduce emissions. This research clearly shows that many of even the very best offset schemes don’t work and that facilitating offsets without linking them to emission avoidance and reduction will never achieve the levels of overall emissions reductions that are needed.

There is even more reason to be sceptical of voluntary offset schemes, cap and trade permits have their own problems. If you are retailing a carbon offset, it is presumably your liability. A disaffected consumer may come back to you for financial compensation for mis-selling and inflict collateral reputational damage.

  1. As you fly, CO2 immediately enters the atmosphere and contributes to greenhouse gas warming. Rates of sequestration vary, and precise calculation is not possible. It is generally reckoned that more than half of the CO2 emitted is removed from the atmosphere within a century and that some fraction (about 20%) of emitted CO2 remains in the atmosphere for many thousands of years. The pollution contributes immediately to global warming but it will take the offset years to sequester the carbon emitted.
  2. Many offset schemes rely on planting trees. UK native broadleaf trees are estimated to absorb about 1 tonne over a full lifetime of 100 years. The carbon emitted by your flight does immediate harm but takes a long time to benefit the tree you planted – assuming the tree lives a full life and many do not. They rot on the forest floor emitting greenhouse gases.
  3. Some offsetting programmes have offsets in the bank, so it is possible to purchase an already implemented offset. There are two risks associated with this kind of offset: (a) how many times that offset has been sold and (b) how this fulfils the additionality criteria. Offsets are supposed to be additional, removing carbon that would not otherwise have been removed from the atmosphere. Purchasers need to be careful only to buy offsets which are properly registered and certified REDD+ ones. If you are retailing offsets ensure that the liability rests with the offset provider
  4. Where offsetting is delivered in ways that create no incentive to reduce emissions it is similar to a medieval pardon. Offsetting is cheap and if the consumer can be encouraged to make a voluntary contribution then there is no cost to the airline or operator. If offsetting becomes widely accepted it will reduce the pressure for reductions in carbon emissions and foster business as usual.

The UK’s Department for Business, Energy & Industrial Strategy uses a short-term traded value of carbon for public policy appraisal. For 2020 the central value is £13.84 and the high value £27.69 per tonne. By 2030 it is expected that the central value will be £80.83 and high value 121.24.

Offsets are cheap. London – New York return in economy

Provider Tonnes Carbon Offset Cost/tonne 1.82 £27.12 £14.90 0.88 £5.28 £6.00 1.8 £39.00 £21.66 2.7 £54.00 £20.00


FlyGreen is a booking engine which offers a choice of flights and will off set the client’s carbon emission for free by building solar panel projects in India. There is a perverse incentive in the carbon market to minimise the carbon that needs to be offset and then to price the offset as low as possible. If offsets are available at low costs, there is little or no incentive to reduce emissions further; offsets become medieval pardons. The range of carbon emission values calculated for a return economy flight London-New York is cause for great concern. There’s broad agreement among environmentalists that a fair price for carbon, reflecting all of its environmental costs, etc. should be well over USD50. It is difficult to trust a market where the cost of offsetting ranges so widely. It is surely difficult in these circumstances to have a high level of confidence in what you are purchasing or recommending. takes a different approach offering a mega offset to frequent flyers to prevent or remove four footprints worth of CO2. For £240 per year they will plant 576 trees to offset 88 tonnes of CO2, that’s £2.72 per tonne.

Is carbon offsetting better than doing nothing? It is clearly possible to convince yourself and clients that it is, but for how long? Swimming with dolphins and visiting or volunteering in orphanages were thought to be good – until perceptions changed. As offsetting is more widely promoted it is likely to come under increasing scrutiny. For Shell Go+ customers, Shell will buy a carbon credit to offset, or compensate, for these emissions. It costs the consumer nothing: “All you have to do is scan your Shell Go+ card when you purchase your fuel and we will offset all of the emissions from the production and use of the fuel.”

There is a potential legitimate role for carbon offsetting of residual emissions that remain once polluters have done everything they can to avoid and reduce carbon emissions, but there are very few if any offset projects so far that require their buyers to make that commitment. If the travel and tourism industry wants to use carbon offsetting credibly it needs to push existing offsetting services and certifiers such as Verra or the Gold Standard to raise the bar further and sell only to customers who can demonstrate that they are avoiding and reducing emissions before offsetting just their residual impacts.

Planting indigenous trees is a good thing.  But don’t assume that they absolve you of responsibility or that they will survive long enough to remove much of the carbon emitted as you fly.

Climate change and the need to combat it is no longer a marginal issue. Even the UK’s Daily Express published Greta Thunberg’s Davos speech in full. This issue is becoming mainstream and there will be more attention focused on it.  You will need to be able to defend your offsets!

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Harold is WTM’s Responsible Tourism Advisor, he puts together the flagship Responsible Tourism programme at WTM London which attracted 4000 participants in 2020 and the programmes run at WTM Africa, WTM Latin America and Arabian Travel Market. Harold has worked on 4 continents with local communities, their governments and the inbound and outbound tourism industry. He is Managing Director of the Responsible Tourism Partnership and chairs the panels of judges for the World Responsible Tourism Awards and the other Awards in the family, Africa, India and Latin America. Harold works with industry, local communities, governments, and conservationists and undertakes consultancy and evaluations for companies, NGOs, governments, and international organisations. He is also a Director of the Institute of Place Management at Manchester Metropolitan University, where he is an Emeritus Professor, and Founder Director of the International Centre for Responsible Tourism promotes the principles of the Cape Town Declaration which he drafted.

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