An Unorthodox DMC

An Unorthodox DMC

After participating in the virtual WTM London in 2020, we were told by agents that our collection of, award winning, tours was not enough, we needed to bundle them into packages which would also include hotels. 

“We” is not your average travel company, its a collective of tour guides, working together offering private tours in the Old City in Jerusalem and a daily Boutique Tour from Tel Aviv to Jerusalem.  

The custom-made software was created and offered by serial entrepreneur Menno de Vries, who is a licensed tour guide himself and has over 25 years experience in the world of hospitality. 

Every booking has its own dedicate professional guided assigned to it, being responsible for all communications. Some traditional agents have to get used to it or simply refuse this direct contact with their clients. 

We firmly believe that direct contact with the executing professional guarantees quality of, means personal attention and most of all no tricks and surprises, with the aim of exceeding expectations. 

Tripadvisor Travellers’ Choice put us in the list of Top Experiences in the Middle East, for the last two years, and on WTM 2021, as an exhibitor in the official Israel Pavilion, we are ready to present our selves as a full-service DMC but in different way from what is generally accepted. 


Contact details Mr Menno de Vries via or 00972 54 312 12 20 


ITA Travel & Tourism Ltd. 

Rothschild Boulevard 59 

6578506 Tel Aviv, Israel and are trade names of ITA Travel & Tourism LTD. 

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