CzechTourism 2021/22 Announcements & Media Stories

CzechTourism 2021/22 Announcements & Media Stories

With the UK government scrapping the amber list for international travel, CzechTourism are ready to kickstart their tourism plans for 2021 and 2022. The following year will see the tourism board focus on the countless traditions that make the country one of Europe’s most diverse, unique destinations. These range from their UNESCO-protected town centres and industry-leading spas to their picturesque landscapes and outdoor adventure experiences. For more information, visit:  


CzechTourism Announces NEW 2022 Tourism Focus: Traditions 

CzechTourism has announced their new marketing strategy for 2022, which will be centred on Czech traditions. Traditions touch every part of this historic country, from spa treatments that date back hundreds of years, to beer brewing techniques that gave the world the very first Pilsner lager. These traditions shine through in modern Czech life, from a gastronomy scene that has refined and fused traditional dishes with a modern twist, to buildings and architecture that provide a new, interesting take on more traditional architectural styles. This overarching focus will act as a guiding force for campaigns that promote the Czech Republic’s key tourism products: city breaks, outdoor adventure, spa and wellness, history and culture and green tourism.  


UNESCO awards World Heritage status to two NEW sites in the Czech Republic 

UNESCO has awarded two new sites in the Czech Republic with World Heritage status. The West Bohemian Spa Triangle which consists of Karlovy Vary, Marianske Lazne and Frantiskovy Lazne (as part of the Great Spas of Europe), in addition to the Jizera Mountains Beech Forest (as part of the Ancient and Primeval Beech Forests of the Carpathians) were the 15th and 16th sites from the Czech Republic to be added to the prestigious list. This means the Czech Republic has 10 more sites than the average country. These sites were added for their cultural significance and vital biodiversity respectively. 


CzechTourism launches Czech Academy online training platform 

The new platform is geared towards educating tour operators and trade professionals on the key tourism offerings of the Czech Republic. Those that enroll in the academy will be able to complete six modules packed with interesting and useful information. The six modules are as follows: 

  • Welcome to the Czech Republic 
  • Spa and Wellness 
  • Culture and Gastronomy 
  • LGBT 
  • MICE  
  • Cities: Gateways to Regions 


Once all modules are complete, participants will receive a master certificate to showcase their unrivalled knowledge of the country.  


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