Sri Lanka Tourism will be participating at the leading travel and tourism trade show – The World Travel Market London in November 2022. Together with a contingent of over 60 travel trade representatives, the industry is geared up to welcome tourists as the sector is gradually recovers from the recent socio-economic setbacks.
Sri Lanka will occupy a 204 sqm stand space at AS1020. On the inaugural day of the show, Sri Lanka will host a press conference at South Gallery room No:20, with the participation of leading media representatives from the UK. The promotions will extend to a Networking Event in November with participation from leading travel agents, tour operators, air lines and media personnel.
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The government has placed prominence to the Tourism sector as the third highest foreign exchange earner to the country’s economy. The recent increase of tourist arrivals shows the progress which the tourism industry has achieved within the last few months. Sri Lanka has already achieved half a million tourist arrivals to date, and Sri Lanka Tourism is looking forward to achieving its target of one million tourist arrivals this year under the leadership of Hon. Harin Fernando, Minister of Tourism and Lands.
Necessary steps are underway to provide concessionary facilities and essential items such as fuel and gas to those who are affiliated with the industry, to ensure that travelers will not face any inconvenience during their stay. As a result of the country’s return to normalcy, several countries have relaxed their travel advisories to Sri Lanka including the UK, Switzerland, France, Denmark, Norway, Sweden, Netherland and the latest additions being Canada, Belgium and New Zealand. This step is seen as a positive development for Sri Lanka as the country is working towards reviving tourism in both the short term and the long term.
These developments will result in improving arrivals from key source markets and an increase in air connectivity during the winter season by both international airlines and the national carrier Sri Lankan Airlines.
Sri Lanka Tourism continues to proceed with its promotional activities with the support of the industry, bringing foreign media, bloggers, influencers, travel agents and also attending key promotional events overseas.
Sri Lanka Tourism is resilient and ready to welcome visitors to enjoy the best of local hospitality coupled with some of the finest products and services to satisfy even the most discerning traveler. Participating at a leading travel show such as WTM is vital in order to take the message that the island is safe, secure and fully equipped to offering the best travel experience in South Asia.