Italian National Tourist Board (ENIT)

Italian National Tourist Board (ENIT)

ENIT, is the Italian National Tourist Board based in Rome with offices worldwide. Italy is known for its vibrant historic Italian art cities, boutique hotels, bespoke tours, world-class food and wine as well as UNESCO heritage sites.

This year, ENIT has been focusing on four main pillars – luxury, food and wine, sustainability and LGBTW. Italy has won a number of awards in 2023, from winning ‘Best Country’ for the seventh consecutive year by The Times and Sunday Times Travel Awards 2023 and ‘Best Destination’ by the Daily Telegraph for Venice.


Sustainable Tourism

Sustainable tourism is at the forefront of everything that Italy introduces or promotes. The first quarter of 2023 showed significant growth in arrivals and between January and March 2023, international tourism increased by +86% compared to the same period in 2022. Italy ranks first for slow tourism in many markets, specifically with the UK (65%) and Spain (33%). By experiencing unknown destinations within Italy, it allows travellers to reap the benefits of slow tourism by exploring at your own pace on foot, by bike or by train. ENIT has been promoting The Association of the Most Beautiful Villages in Italy which has resulted in 36% of total tourists to visit small villages and hamlets including San Leo, Campli and Gangi.

Pesaro as the Capital of Culture 2024

Pesaro in the Marche region has been announced as the Italian capital of culture for 2024. Pesaro is a seaside resort located between two coastal hills, Monte Ardizio to the east-southeast and Monte San Bartolo to the west-northwest. In 2017, it was recognised by UNESCO as a creative city for music. Other highlights include the Duomo, with its early Christian mosaics; Rocca Costanza, a massive military fortress dating from the 1400s; the Fountain of Piazza del Popolo, heart of the city; the 15th-century Ducal Palace; and the installation by Arnaldo Pomodoro, a terrestrial globe open in half with gears inside it, meant to represent the union between man and nature.

Airline News

ITA Airways announces additional flights to Italy – the inaugural flight of its new Airbus A220-100 aircraft on the LCY LIN route. Passengers will enjoy the latest in-flight comfort and technology on this vital route, connecting the heart of London with the heart of Milan and is announcing additional daily flights for this route from 4th January 2024.

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