How do we build travel back better?

How do we build travel back better?

At WTM Virtual in November we shall be addressing the core challenge that confronts our sector: How do we build back better after the damage done to our sector by COVID-19?

Trust is the new currency of tourism. Travellers and holidaymakers are understandably nervous about the threat of COVID-19 to their health and the risk of being trapped abroad or required to quarantine on return. There will be a post-COVID new normal – today’s industry leaders will shape it, but in a much more difficult environment.

In the July 18 edition of RT News we reported the European poll evidence from MORI ib people’s willingness to travel and the attitudes of residents in Europe to international arrivals. The survey revealed the unwillingness of people to travel abroad and to allow in foreign tourists.  The YouGov researchers concluded that “the vast majority of people who might normally consider going somewhere on holiday are refusing to do so specifically because of coronavirus..” You can take a look at the detailed data on the YouGov website.

I have published the latest developments in Responsible Tourism in my September newsletter. This month’s topics include: sustainable aviation, biodiversity, the ethics of staycations and why climate change is still THE existential issue. Register to make sure you are sent each newsletter directly.

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Harold is WTM’s Responsible Tourism Advisor, he puts together the flagship Responsible Tourism programme at WTM London which attracted 4000 participants in 2020 and the programmes run at WTM Africa, WTM Latin America and Arabian Travel Market. Harold has worked on 4 continents with local communities, their governments and the inbound and outbound tourism industry. He is Managing Director of the Responsible Tourism Partnership and chairs the panels of judges for the World Responsible Tourism Awards and the other Awards in the family, Africa, India and Latin America. Harold works with industry, local communities, governments, and conservationists and undertakes consultancy and evaluations for companies, NGOs, governments, and international organisations. He is also a Director of the Institute of Place Management at Manchester Metropolitan University, where he is an Emeritus Professor, and Founder Director of the International Centre for Responsible Tourism promotes the principles of the Cape Town Declaration which he drafted.

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