ATM 2024 will showcase the latest trends in luxury travel, as analysts predict a 7.7% CAGR for the global market until the end of the decade

ATM 2024 will showcase the latest trends in luxury travel, as analysts predict a 7.7% CAGR for the global market until the end of the decade
  • Middle East’s luxury travel sector is evolving beyond opulence to embody responsible tourism – combining heritage, innovation and sustainability
  • More than three-fifths (61%) of UAE residents say they are willing to pay a premium for more responsible, eco-friendly and sustainable tourism experiences
  • Luxury travel will represent an important sub-theme at ATM 2024, which will see the global tourism community gather at Dubai World Trade Centre from 6-9 May

Dubai, United Arab Emirates, 29 November 2023: The Middle East’s luxury travel market is evolving rapidly, extending beyond opulent experiences to incorporate heritage, innovation and sustainability. Tourism experts from around the globe will shine a spotlight on the sub-theme of luxury at Arabian Travel Market (ATM) 2024, which will take place from Monday 6 to Thursday 9 May at Dubai World Trade Centre (DWTC).

High-spending travellers are willing to pay extra for experiences that do not detrimentally impact the communities or ecosystems in which they are located, according to YouGov’s Global travel & tourism whitepaper 2023: Luxury travel post-pandemic. More than three-fifths (61%) of UAE residents say they are willing to pay a premium for responsible, eco-friendly and sustainable tourism experiences, demonstrating that consumers no longer see the luxury segment as being limited to indulgence.

With brands such as Kerzner International’s Atlantis The Palm, Mandarin Oriental Dubai (BVI) Limited, Jumeirah International LLC, Air Charter Service, Hyatt International, Mayfair Jets, Minor Hotel Group, Nirvana Holding, The Leading Hotels of the World and Desert Gate Tourism having already confirmed their attendance, ATM 2024 will welcome a diverse selection of luxury travel exhibitors from across the Middle East and beyond. The exhibition will provide an ideal forum for attendees from every corner of the globe to explore the shifting landscape of luxury travel, including future trends and innovations, entrepreneurial drivers and opportunities for growth.

Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “By incorporating luxury travel as a sub-theme at ATM 2024, we are aligning our event with the future of travel. This segment will act as a lens through which we can view not only extravagant experiences but also eco-conscious choices, cultural preservation, and cutting-edge technologies. ATM embodies a vision where indulgence harmonises with ethics, setting a new standard for the travel industry.”

The value of the global luxury travel sector stood at an estimated $1.28 trillion in 2022, according to figures from Grand View Research. The market is expected to witness a compound annual growth rate (CAGR) of 7.7% during the period 2023-30. This upward trend is reflected in the Middle East, where the majority of respondents from both the UAE (74%) and KSA (69%) told researchers from Marriott Bonvoy that they were planning to spend more on their vacations in 2023 compared to previous years.

Innovation is also acting as a major driver within the luxury travel segment. Technologies such as virtual reality (VR) and augmented reality (AR) are revolutionising the way visitors preview destinations, hotels and activities before booking, while artificial intelligence (AI) and big data are facilitating increasingly personalised recommendations, tailored experiences and anticipatory services for high-net-worth travellers.

“The Middle East has maintained and strengthened its reputation as a global hub for luxury tourism and travel over the past 12 months,” Curtis added. “It has been exciting to see this segment evolve throughout the region as national leaders have continued to invest in the development of luxury tourism infrastructure in a bid to drive economic diversification. ATM 2024 will provide an environment in which to examine these trends in greater detail, and I cannot wait to hear what valuable insights delegates have to offer.”

In line with its theme, ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, the 31st edition of ATM will once again host policymakers, industry leaders and travel professionals from across the Middle East and beyond, encouraging them to forge new relationships, exchange knowledge and identify innovations that can reshape the future of global travel and tourism. From startups to established brands, the upcoming show will highlight how innovators enhance customer experiences, drive efficiencies, and accelerate progress towards a net-zero future for the industry.

Building on ATM 2023’s ‘Working Towards Net Zero’ theme, environmentally responsible travel will represent another key focus next year. Informed by the UAE’s Year of Sustainability and the 2023 United Nations Climate Change Conference (COP28), which will take place in Dubai from tomorrow 30 November, ATM 2024 will explore how innovation can be leveraged to help achieve the UN Sustainable Development Goals (SDGs), creating a greener travel and tourism sector for future generations.

More than 40,000 travel trade professionals, including 30,000 visitors, attended the 30th edition of ATM in May 2023, setting a new show record. The exhibition attracted more than 2,100 exhibitors and representatives from over 155 countries, providing a global platform for unveiling ATM’s net-zero pledge.

Held in conjunction with Dubai World Trade Centre, ATM 2024’s strategic partners include Dubai’s Department of Economy and Tourism (DET), Destination Partner; Emirates, Official Airline Partner; IHG Hotels & Resorts, Official Hotel Partner; and Al Rais Travel, Official DMC Partner.

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Arabian Travel Market (ATM), now in its 31st year, is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2023 welcomed over 40,000 attendees and hosted over 30,000 visitors, including more than 2,100 exhibitors and representatives from over 150 countries, across ten halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

Next in-person event: 6 to 9 May 2024, Dubai World Trade Centre, Dubai.

Arabian Travel Week is a festival of events from 6 to 12 May, within and alongside Arabian Travel Market 2024. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes Influencers’ events, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, as well as a series of country forums.

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.

*Note: Current market capitalisation can be found at

World Travel Market (WTM) portfolio comprises leading travel events and online portals across four continents. The events are:

WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

Next live event: 6 to 8 November 2023 at ExCel London.

WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

Next event: 15 to 17 April 2024 – Expo Center Norte, SP, Brazil.

WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Next event: 10 to 12 April 2024 – Cape Town International Convention Centre, Cape Town

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.

WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.

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