ATM 25th anniversary show draws 39,000 travel trade professionals

ATM 25th anniversary show draws 39,000 travel trade professionals
  • International visitors up 7%, African visitors up 11%
  • Largest hotel section ever covering 20% of show floor
  • 100 new exhibitors make debut in 2018

This year’s Arabian Travel Market, the leading global event for the Middle East inbound and outbound travel industry, celebrated its 25th anniversary in style with 39,000 travel, hospitality and tourism professionals from across the world, with previous records being broken across the board by the time the four-day show closed on 25 April 2018.

For the second year in succession, the numbers of attendees reached the 39,000 mark, indeed, the show has witnessed a 40% increase in visitors since celebrating its 20th year in 2013.

ATM 2018 also showcased the largest exhibition of local, regional and global hotel brands in the history of ATM, with hotels comprising over 5,000 square metres, 20% of the total show area.

Simon Press, Senior Exhibition Director, ATM, said: “The continued growth of ATM is testament to the robust strength of the travel and tourism industry in the Middle East. ATM provides an ideal platform in that sense, bringing travel and tourism professionals together to discuss the potential of the inbound and outbound markets of the Middle East,” added Press.

ATM has grown to become the largest event of its kind in the region and one of the biggest in the world. The 2018 edition, on the theme of responsible tourism, boasted more than 400 main stand holders with over 100 new exhibitors making their debut. The number of countries represented at ATM 2018 totaled over 140.

The show got off to an inspiring start, with an informative discussion on Hyperloop and future travel experiences in the region. The session explored the impact ultra-modern travel infrastructure will have on the tourism industry in the UAE and wider GCC over the next decade, as technological advances bring new and improved modes of transport to the market.

During the session, it was revealed innovative Hyperloop connections could reduce travel times between Dubai International Airport (DXB) and Al Maktoum International Airport (DWC) by around 34 minutes at some stage in the future.

Michael Ibbitson, Executive Vice President (Infrastructure and Technology Dubai Airports), said: “Having both Dubai International Airport and Al Maktoum International Airport (DWC) as key stations on the hyperloop system is essential and could allow Emirates to effectively and efficiently work from both hubs.”

Following a successful debut last year, the Halal Tourism Summit returned to the Global Stage on the third day of ATM 2018, welcoming leading Muslim travel industry experts including Rafi-uddin Shikoh, CEO of DinarStandard, Faeez Fadhlillah, CEO of Salam Standard & Tripfez and Omar Ahmed, Founder and CEO of Sociable Earth.

Muslim travellers will spend US$157 billion by 2020, driven by millennial travellers, with Saudi Arabia remaining the top outbound market, growing 17% over the next three years alone, to reach US$27.9 billion.

The first seminar, entitled ‘Halal Tourism – How far have we come?’, highlighted the growing importance of Muslim millennial travellers illustrated by the changing global socio-economic trends and underscored the potential pent up demand. While the second seminar, ‘Halal travel becomes mainstream’, discussed the key results of a new halal tourism survey carried out by Sociable Earth.

Commenting on the survey, in which 35,000 Muslim travellers participated, Ahmed, said: “The halal travel market has graduated from its niche status to become an industry-shaping force in its own right.

“It is clear that mainstream travel and tourism organisations will now have to become far more pro-active, if they want to attract increasing numbers of Halal travellers and tap into the potential of this massive market.”

Another of the highlights from the Global Stage was the inaugural Destination Investment conference entitled, ‘IHIF at Arabian Travel Market: What Drives Investment in Travel Destinations?’. Moderated by John Defterios, Emerging Markets Editor, CNNMoney, panellists including Antony Doucet, Brand Director, Concept Developer and Creative Mind, Kerten Hospitality International; and Erik Johansson, Director of Strategy Development and Investor Relations, Ras Al Khaimah Development Authority discussed what drives investment in travel destinations across the Middle East and its neighbouring regions, as well as who is investing, what assets they are looking for, and finally what destinations can do to attract investment.

This year ATM hosted its first Student Conference – Career in Travel – as part of its line-up of special focus events. The two-hour conference in the Showcase Theatre featured three interactive sessions including how to gain a career in the industry; developing tourism skills and employment opportunities in travel & tourism; and how to create a job in the travel and tourism industry.

Simon Press, Senior Exhibition Director, ATM said: “The inaugural Student Conference was a great success increasing student and graduate opportunities within the travel and tourism sector.”

Other popular features included the Wellness and Spa Lounge, Travel Agents’ Academy, Buyers’ Club, Digital Influencer Speed Networking and the ultra-innovative travel tech show.

The Best Stand Awards also returned with some delighted winners including Dubai Tourism, SAUDIA, Lebanon, Turkey and Travelport.


Photo caption:

Image 1 – Simon Press, Senior Exhibition Director, Arabian Travel Market

Image 2 – Simon Press and HE Ahmed Khalifa Al Falasi, CEO of Corporate and Investment Services, Department of Tourism and Commerce Marketing.

Image 3 ATM 2018


About Arabian Travel Market (ATM)

Arabian Travel Market is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, agreeing deals worth US$2.5bn over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre.  Arabian Travel Market 2019 will take place in Dubai from Sunday, 28th April to Wednesday, 1st May 2019. To find out more, please visit:

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 30 countries, attracting more than seven million participants.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have over 35 years’ experience in organising world-leading travel exhibitions.


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