Spanish online travel agency Logitravel has won a prestigious World Travel Market London 2016 World Travel Leaders Award in recognition of its use of ‘big data’ to develop tailored packages.
The company President Ovidio Andrés collected the coveted award from Hosteltur Director Mauel Molina today (7 November) at the WTM World Travel Leaders Award ceremony.
The Awards give WTM London’s Official Media Partners – which represent key travel industry media around the world – an excellent platform to congratulate and recognise those companies and individuals that have made significant and ground-breaking contributions to travel and tourism in their region or sector.
Three nominations from each of WTM London’s media partners were judged in September by a panel of three, consisting of an independent body, a representative of WTM London and the relevant media partner.
Logitravel has shifted its focus from being purely an OTA. It now works in product creation, developing packages from the information requested online, working with “big data”. It customises the user experience and offers the most appropriate products based on the users’ activity on the website and information about other similar products.
The judges at the WTM World Travel Leaders Award said: “Diversification and an innovative approach has been key to their success.
“A philosophy of ‘it is far better to do a few things very well than drown in a maelstrom of data and process’ is serving them well. It’s not just having the data, it is what you do with it.”
Every year, World Travel Leaders Awards are presented at WTM London. The full list of 2016 winners is:
Canada: Destination Canada
Italy: Grimaldi Lines
India: SpiceJet Airlines
Spain: LogiTravel
Brazil: Serra Verdo Express
Portugal: The Azores Tourism Board
China: UTour Group Co. Ltd
Travel Weekly US: Yigit Yigiter (Timelooper)
Travolution: GLH Hotels
Middle East: Dubai Parks & Resorts
TTG: Holiday Extras
WTM London is the event where the travel and tourism industry conducts its business deals. Buyers from the WTM Buyers’ Club have a combined purchasing responsibility of $22.6 billion (£15.8bn) and sign deals at the event worth $3.6 billion (£2.5bn).
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World Travel Market London
WTM London, the leading global event for the travel industry, is the must-attend three-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 50,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM London.
WTM London is the event where the travel industry conducts and concludes its deals. WTM London will generate around £2.5 billion of travel industry contracts.
WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.
RTE, which organises more than 22 events around the world, includes three divisions; World Travel Market, IBTM Events and International Luxury Travel Market.
RTE is a business unit of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with more than 500 events in 43 countries. In 2014 Reed brought together more than seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.