Posts by: WTM Team

WTM Team

World Travel Market brings the travel industry together through world leading events, content and digital tools, that make it easier for you to find personal and business opportunities and do more effective business.

September 30, 2022September 28, 2022

User Generated Content Marketing: A Guide for Travel Brands

Arabian Travel Market, Blog, marketing, Social Media, WTM London

By Tom Mcloughlin, Founder, SEO Travel Social media is everywhere at this point in time, or at least it can sometimes feel like it is. Not only ... Read more

September 27, 2022September 27, 2022

Dragon’s Den icon Steven Bartlett to hit the stage at World Travel Market London

Press Releases, Reed Exhibitions, Uncategorised, WTM London, WTM Portfolio

Dragon’s Den star and international brand guru Steven Bartlett has been unveiled as a headline speaker at World Travel Market London. Steven will share extracts from his ... Read more

September 2, 2022August 30, 2022

6 Ways to Use Virtual Tourism in Your Marketing Strategy

Blog, marketing, Technology, Travel Industry, Travel Technology, Trends

By Tom Mcloughlin, Founder, SEO Travel Virtual reality is a topic generating a lot of hype at the moment, with the majority of industries considering the ways ... Read more

August 30, 2022August 30, 2022

In the travel know with Jamie-Lee Abtar and Brian Young, Managing Director, EMEA, G Adventures

Podcast

In this episode, Jamie-Lee Abtar meets Brian Young, Managing Director, EMEA at G Adventures to discuss the importance of strong leadership and what it takes to set ... Read more

August 8, 2022August 8, 2022

Jamie-Lee Abtar interviews and Donna Allcock, Strategy & Implementation Manager at Tourism Ireland

Podcast

In this episode, Jamie-Lee Abtar meets Donna Allcock, Strategy & Implementation Manager at Tourism Ireland to discuss Donna’s experience working in the travel industry and discusses the ... Read more

August 1, 2022August 1, 2022

In the travel know: Stig Williams, Head of International Travel & Partnerships, Avis Budget Group

Podcast

In this episode, Jamie-Lee Abtar sits down with Stig Williams, Head of International Travel & Partnerships, to discuss Stig’s story working in travel and his key factors ... Read more

July 28, 2022September 1, 2022

A Guide to Travel Influencer Marketing for Brands

Blog, Blogging, marketing, Social Media

By Tom Mcloughlin, Founder, SEO Travel Whether you work directly in the marketing industry or just brush alongside it as part of your role in travel, you’ll ... Read more

July 5, 2022July 5, 2022

In the travel know with Jamie-Lee Abtar and Olly Nicholls, CEO of Attractions World

Podcast

In this episode, Jamie-Lee Abtar meets Olly Nicholls, CEO of Attractions World to talk about Olly’s journey working in the travel industry all the way from selling ... Read more

July 4, 2022July 5, 2022

Global air travel is set to recover 65% in Q3 Beach holidays lead as city tourism lags

Press Releases, WTM London

A new report, produced for the World Travel Market (WTM) by ForwardKeys, reveals that in the third quarter of the year, July, August and September, global air ... Read more

June 28, 2022June 27, 2022

What is the Difference Between Destination Management and Destination Marketing?

Blog, marketing, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel What is the Difference Between Destination Management and Destination Marketing? Destination marketing is a topic that we’ve been discussing a lot ... Read more

June 16, 2022June 16, 2022

In the travel know with Jamie-Lee Abtar and Cressida Sargeant, Chief Commercial Officer at Traveltek

Podcast

In this episode of In the travel know, Jamie-Lee Abtar sits down to chat with Cressida Sargeant, Chief Commercial Officer at Traveltek about what it means to ... Read more

May 27, 2022June 6, 2022

In the travel know with Jamie-Lee Abtar and Antonio Paradiso, Managing Director at MSC Cruises

Podcast

In this episode, Jamie-Lee Abtar meets Antonio Paradiso, Managing Director at MSC Cruises to discuss Antonio’s story working in travel and his aims to contribute toward a ... Read more

May 26, 2022May 26, 2022

Destination Marketing in Tourism: What Brands Need to Know

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel When it comes to booking a travel experience, what drives you to visit a new destination? Have you been given a ... Read more

March 15, 2022March 15, 2022

12 Customer Loyalty Techniques for Travel Businesses

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel Customer loyalty is incredibly valuable. Not only does it help generate repeat business and stability, but it also improves your company ... Read more

March 1, 2022March 1, 2022

The next adventure… where, how and why to travel in 2022

Events, WTM London 2021

February 17, 2022February 17, 2022

WTM Travel Leaders Awards – TourBusiness – Russia

Events, WTM London 2021

February 17, 2022February 17, 2022

Industry Real Talk – What’s next for Travel and Tourism

Events, WTM London 2021

February 17, 2022February 17, 2022

WTM’s Big Airline Session

Events, WTM London 2021

February 17, 2022February 17, 2022

WTM China Tourism Forum How to Attract Chinese visitors during and post Covid19

Events, WTM London 2021

February 17, 2022February 17, 2022

How can the travel and tourism industry contribute more to conservation and nature recovery

Events, WTM London 2021

February 17, 2022February 17, 2022

The 2021 WTM Responsible Tourism Awards

Events, WTM London 2021

February 17, 2022February 17, 2022

‘Building Back Better’ for Destination Resilience

Events, WTM London 2021

February 17, 2022February 17, 2022

UNWTO, WTTC and WTM Minsters Summit 2021 Investing in Tourism’s Sustainable Future

Events, WTM London 2021

February 17, 2022February 23, 2022

Saudi Arabia: A destination of the future Putting Sustainability First

Events, WTM London 2021

February 17, 2022February 17, 2022

Expanding the Saudi Tourism Ecosystem

Events, WTM London 2021

February 17, 2022February 17, 2022

Is TikTok the best platform for travel brands and content creators Organised by Travel Perspective

Events, WTM London 2021

February 17, 2022February 17, 2022

Google and travel: looking past the pandemic

Events, WTM London 2021

February 17, 2022February 17, 2022

Retailing as a New Look at Personalization in Hospitality

Events, WTM London 2021

February 17, 2022February 17, 2022

Who will be the winners in travel retail

Events, WTM London 2021

February 17, 2022February 17, 2022

East Meets West Restarting Travel and the Lessons Learned Along the Way

Events, WTM London 2021

February 17, 2022February 17, 2022

Travel Marketing Strategies for 2022

Events, WTM London 2021

February 17, 2022February 17, 2022

How the travel industry can move on from Brexit

Events, WTM London 2021

February 17, 2022February 17, 2022

Managing Uncertainty in Hospitality with Technology

Events, WTM London 2021

February 15, 2022February 17, 2022

Blastness: technologies, services and consultancy for digitalising and growing online sales

Events, WTM London 2021

February 15, 2022February 17, 2022

New Markets, New Opportunities – The new paradigm to post COVID travel

Events, WTM London 2021

February 15, 2022February 17, 2022

Responsible Technology for Travel & Tourism

Events, WTM London 2021

February 15, 2022February 17, 2022

Advancing greater protection for travel agents and travel suppliers through payment technology

Events, WTM London 2021

February 15, 2022February 17, 2022

Front Runners Travel Tech Competition and Summit

Events, WTM London 2021

February 15, 2022February 17, 2022

BaVelPay. The B2B payments revolution

Events, WTM London 2021

February 15, 2022February 17, 2022

Tackling the Widespread Data Breach in the Travel Industry

Events, WTM London 2021

February 15, 2022February 17, 2022

Currencies and competitiveness: FX risk strategies for the travel industry

Events, WTM London 2021

February 15, 2022February 17, 2022

Decarbonising the Travel and Tourism Sector

Events, WTM London 2021

February 15, 2022February 17, 2022

WTM Industry Report 2021

Events, WTM London 2021

February 15, 2022February 17, 2022

Fixing Travels Broken Business Model 1

Events, WTM London 2021

February 15, 2022February 23, 2022

Travel Rewired: Innovation Strategies for a Resilient Recovery

Events, WTM London 2021

February 15, 2022February 17, 2022

COVID Drives Continuous Innovation

Events, WTM London 2021

February 15, 2022February 17, 2022

Battle for Talent – solving the travel and tourism recruitment & retention crisis

Events, WTM London 2021

February 15, 2022February 17, 2022

The AI Driven Recovery

Events, WTM London 2021

February 15, 2022February 17, 2022

Building a Sustainable Air Transport Industry

Events, WTM London 2021

February 15, 2022February 17, 2022

Where Technology Meets Human

Events, WTM London 2021

February 15, 2022February 17, 2022

The Future of Travel Marketing

Events, WTM London 2021

February 14, 2022February 17, 2022

A brief guide to entering WTM Responsible Tourism Awards

Events, WTM London 2021

January 17, 2022January 17, 2022

How to Promote your Travel Blog – A Guide for Travel Brands

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel Setting up a travel blog is one of the most effective forms of content marketing in the travel industry. A blog ... Read more

December 14, 2021December 14, 2021

What is Branded Content? | A Guide for Travel Businesses

Blog, marketing

By Tom Mcloughlin, Founder, SEO Travel “Content” is a word that is thrown all over the place in the marketing world. You’ve got social media content, video ... Read more

November 8, 2021November 9, 2021

World Tourism Alliance Case Studies in Rural Revitalization: How forgotten areas became thriving tourist hotspots

Blog, Travel Industry

By Director Xue Ling, China National Tourist Office, London Since the formation of the World Tourism Alliance (WTA), the organisation has advocated for change, and a better life ... Read more

November 5, 2021September 5, 2022

What is Destination Marketing?

Blog, Travel Industry

By Tom Mcloughlin, Founder, SEO Travel. There are plenty of different tried-and-tested marketing strategies out there in the travel industry, from email campaigns to influencer collaborations and ... Read more

November 5, 2021November 5, 2021

Cignpost & WTM Partnership – Interview conducted by Ramy James Salameh

Blog

World Travel Market 2021 has partnered with ExpressTest by Cignpost– a global diagnostics leader that has done 3 million tests to date and is one of the ... Read more

October 31, 2021October 31, 2021

Post Pandemic Payment Strategies: A Four Pillar Framework for Enhancing Protection & Driving Growth

Blog

Author: Kevin White, Vice President, Mastercard Enterprise Partnerships While the outbreak and spread of Covid-19 has impacted all sectors and geographies, the travel and tourism industry has ... Read more

October 18, 2021October 28, 2021

How technology can help airlines today

Blog, Responsible Tourism, Technology, Travel Industry

By Yann Cabaret, VP Strategy, Product & Marketing, SITA FOR AIRCRAFT 2020 has gone down in history as the worst year for air travel. While we have ... Read more

October 18, 2021October 21, 2021

How technology transformed China’s tourism industry

Technology

Technology has had a massive impact on China’s tourism industry. Marcus Lee of China Travel Online explains how. ... Read more

October 7, 2021October 8, 2021

The Post-pandemic Traveller

Virtual Events

Presented by Mintel – Thursday, 28 October 14:00 hrs (BST) The recovery of the UK travel market is finally starting to gain momentum following the most difficult ... Read more

October 7, 2021October 8, 2021

Changing trends as domestic demand leads European recovery

Virtual Events

Presented by Oxford Economics – Monday, 18 October 14:00 hrs (BST) Oxford Economics will present their latest forecasts and analysis as recovery in European tourism demand has ... Read more

October 7, 2021October 8, 2021

Travel recovery is on its way, what does the data say?

Virtual Events

Presented by ForwardKeys – Thursday, 21 October 14:00 hrs (BST) Tune in to discover which destinations were the winners and losers of summer 2021 and where can ... Read more

October 4, 2021October 4, 2021

Travel tech leader shares tips for post-pandemic success

Blog, Technology, Travel Technology

Hotelmize — a fintech-travel start-up that uses high-end technology to solve industry challenges — thrived during the pandemic. Want to know how they did it? ... Read more

October 4, 2021October 8, 2021

Next Generation Travel Tech for Travel Recovery

Virtual Events

Presented by Euromonitor – Thursday, 14 October 14:00 hrs (BST) Digital transformation in travel has been propelled by the pandemic, with travel businesses investing in safe and ... Read more

September 28, 2021February 21, 2022

Inbound Marketing Techniques for Travel Businesses

Blog, marketing, WTM Team

Want to improve your marketing strategy? SEO Travel shares some of the most effective inbound marketing techniques that travel businesses can use. ... Read more

August 4, 2021January 31, 2022

What we’ve learned from marketing 50+ travel companies

Blog, marketing, Travel Industry

When it comes to effective marketing strategies, the range of suggestions out there is vast. If you’re looking for ways to grow your travel company’s customer base, ... Read more

July 29, 2021January 31, 2022

How to keep your travel brand top of mind

Blog, Travel Industry

Want to keep your travel brand on the minds of your customers? SEO Travel shares marketing secrets that will keep your audience coming back for more. ... Read more

June 28, 2021June 28, 2021

Remote-first working makes sense for travel SMEs

Blog

The debate on how and, importantly, where teams work post-pandemic has been re-entering the global conversation. While this is not a brand new approach, remote-first began receiving ... Read more

June 24, 2021June 24, 2021