WTM Buyers Want to Talk Tech with Travel Forward Audience

WTM Buyers Want to Talk Tech with Travel Forward Audience

 Travel Forward and WTM London have announced that more than 400 registered buyers have expressed an interest in talking to technology suppliers at this year’s hybrid event, taking place at ExCeL London on Monday, November 1 – Wednesday, November 3, 2021 followed by WTM & TF Virtual, on 8-9 November.

The live shows will be one of the first face-to-face gatherings for the international travel and tourism sector since restrictions eased and the WTM & TF teams are drawing upon their global experience and expertise to deliver a secure environment in which to conduct business.

Travel Forward Buyers’ Club members are restricted to senior travel industry, IT and technology professionals with direct purchasing and contracting authority for technology.

Elsewhere, more than 300 members of the WTM Buyer’s Club have expressed an interest in technology. These buyers are vetted in the same way as their Travel Forward peers, giving technology exhibitors the chance to engage with travel suppliers, destinations and attractions.

Some of the top names in travel will be in the market for technology at WTM London. The world’s biggest online travel agents – Tripadvisor, Expedia Partner Solutions and Priceline Partner Network are exhibiting at WTM London and are interested in technology as well as inventory.

The names from the Travel Forward Buyers’ Club include IATA – the airline industry’s global trade association – and NEOM – a proposed $500 billion new smart city and tourist destination in Saudi Arabia, powered exclusively by renewable energy, covering more than 26,500 square km, with 460 km of Red Sea coastline.

The majority of the buyers are from tour operators, travel agencies or technology companies with more than 60% holding board-level and/or senior management positions.

The most prevalent responsibilities are for commercial and business development, sales and travel management.

Simon Press, Exhibition Director for WTM London and Travel Forward, said:

“Our decision to position Travel Forward as a standalone event co-located with WTM London is starting to pay off, particularly when looking at buyers. Destinations exhibiting at WTM London are increasingly using technology for tasks ranging from marketing to queue management and we can put them in front of the right Travel Forward supplier.

“We’re pleased to see this area of interest growing in synch with our core aim for Travel Forward which was to give suppliers and buyers their own forum to deep dive into all things tech.

“Technology will be fundamental to the short-term recovery and long-term future of the travel industry, and we’re 100% committed to helping all stakeholders connect the dots.”


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World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts. In 2020, WTM Virtual facilitated 20,000+ meetings and held 42 live content sessions over the 3-days show.

Next live event: Monday 1 to 3 November 2021 at ExCel London

Next WTM Virtual: Monday 8 to 9 November 2021 – Virtual


Travel Forward London is the leading travel technology event, co-located with WTM London. Travel Forward is renowned for showcasing the next-generation technologies for the travel, tourism and hospitality industry. Over 19,000 travel officials and 150+ innovative solution providers attend for 3 days of cutting-edge insights, open debate and unrivalled networking opportunities. The combination of a 2-day conference, interactive exhibition and start-up showcase makes Travel Forward truly unique.

Next live event: Monday 1 November to Wednesday 3 November 2021 at ExCel London

Next Travel Forward Virtual: Monday 8 November to Tuesday 9 November 2021 – Virtual


London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.

Next event: Friday 29 October – Friday 5 November 2021


WTM Virtual, is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.

WTM Latin America takes place annually in São Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition – the first 100% virtual – WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.

Next event: Tuesday 5 to Thursday 7 April 2022 – Expo Center Norte, SP, Brazil


WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere

Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai https://www.wtm.com/atm/en-gb.html

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.


WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com


RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

*Note: Current market capitalisation can be found at http://www.relx.com/investors

World Travel Market brings the travel industry together through world-leading events, content and digital tools that make it easier for you to find personal and business opportunities and do more effective business.

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