The keynote speech for World Responsible Tourism Day 2015 was undoubtedly the hardest hitting yet. Tyndall Centre climate scientist Professor Kevin Anderson pulled no punches when laying out the level of the threat facing both the travel industry and society at large. Commenting on the established target of keeping temperature rise to within two degrees centigrade, he said: “At a two degrees rise many millions of poor people, mostly in the southern hemisphere, will die. It means we are prepared to sacrifice the lives of many poor, low emitting people.” However he warned that currently we are heading for something far warmer, at least a four degrees rise, adding that: “Four degrees centigrade warming is incompatible with an organised global community. We will reach for a kalashnikov and start killing each other.”
Rather than expression optimism for the solutions the industry is implementing, he argued that: “We cannot build the low carbon supply fast enough. In the interim we therefore have to reduce the level of consumption.” This will mean the sacrifice of many of the luxuries richer people have become accustomed to, he said, for example requiring a dramatic reduction in the number of flights people take. In addition, he advised that all new hotels should be built using passive design (ie. requiring zero external energy inputs); that local tourism should be encouraged; and that people should stop going on city breaks by plane. However, he concluded: “The pain the rich will have to undergo for us to meet our climate goals is much less than that that the poor will have to undergo if we don’t.”
The BBC’s Steven Sackur then invited four senior representatives from tourism to join Professor Anderson on stage and respond on behalf of their various sectors and organisations. Richard Mills, Strategy Director at Boeing UK & Ireland, said that one solution for aviation was the increased use of sustainable aviation fuel, which offers up to 80% reductions on the emissions from fossil fuels. Asked how this could be scaled up to meet the challenge, he said: “We need additional government support for this emerging technology.”
The one government representative on the panel, Derek Hanekon, the Minister of Tourism for South Africa, agreed with Professor Anderson that sacrificing certain luxuries to which we have become accustomed would be necessary, saying: “To get to where we need to get – and our survival as a species depends on it – there will have to be some pain and discomfort.”
Brigitta Witt, Global Head of Corporate Responsibility at Hyatt said: “The future of our industry is in peril if we don’t do something about climate change,” adding that Hyatt’s goal is to reduce its emissions by 25%. However she disagreed with Anderson’s calls for a reduction in international tourism, saying: “There doesn’t have to be less international tourism, we just have to do it better.”
Taleb Rifai, Secretary General of the UNWTO, agreed with Witt, saying: “Growth is not the enemy. If we start seeing growth as the enemy, then we are running away from the problem.” However, he did agree with Professor Anderson’s argument that the removal of the $5.2 trillion annual subsidies for the fossil fuel industry would greatly increase the chance of success.
The theme of climate change was returned to in the afternoon’s debate, titled: “Is the Travel and Tourism Industry doing enough to address Climate Change?” Christopher Surgenor, Editor of GreenAir Online, explained that the challenge for the aviation industry is that it is growing in size by 5% a year, yet the efficiency of its aircraft is only reducing by closer to 1.5% a year. Furthermore, he said that ICAO has failed for 17 years to develop a global carbon offset scheme for aviation.
Rachel McCaffery from Intasave-Caribsave said that it was great to see WTM focussing on this issue, as she had been depressed earlier this year when attending WTTC’s congress that a session on risk made next to no mention of climate change. However, she said there’s no point expecting leadership from industry since it is so answerable to its shareholders’ demand. Rather, she felt leadership needs to come from the likes of the EU and UNWTO saying: “We need level playing fields so that a company like TUI is not penalised for doing the right thing.”
Professor Kevin Anderson summed up as saying that while we could probably move hotels and destinations to where they need to be if there is the will. However he said the best aviation can hope for is to reduce the rate of growth in its emissions. Therefore he said, the only option is to reduce demand.
The day had began with the first ever Responsible Tourism Speed Networking event. Hundreds of sellers attended for the chance with six minutes with some of the leading lights in responsible tourism, ranging from established companies such as Exodus and Tribes to newer initiatives like Hopineo and WTM Responsible Tourism advisor Harold Goodwin’s latest project Travel Philanthropy.
About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 52,000 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.
World Travel Market is part of Reed Travel Exhibition’s WTM portfolio, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is owned by the worldʼs leading events organiser Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 43 countries. In 2014 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events and is part of RELX Group, a world leading provider of professional information solutions. www.reedexpo.com