WTM Latin America 2017 invests in technology to connect participants

WTM Latin America 2017 invests in technology to connect participants

The resource, which will be available for exhibitors, buyers and the press, will help promote strategic meetings

Something significantly new for all participants will mark the fifth edition of WTM Latin America: My Event is an online platform that will allow contact between the different audiences before, during and after the event that will be held in Expo Center Norte in São Paulo, from 4 – 6 April.

The main objective of My Event is to help each professional visiting the event to plan their participation and joins with other initiatives directed at generating business. The platform functions like a “match-maker” and is based on the preferences and objectives of individuals as indicated in their registration process.

The platform enables an individual professional profile to be created (something similar to the social networks), for meetings to be requested during the event and for favourite exhibitors and conferences to be selected. Each user receives on their web page recommendations for connecting with companies or products, thereby optimizing their time in the pavilion, indicating where the right contacts for meetings are located and increasing interaction and networking possibilities.

“My event is something new that we’re bringing in order to offer our exhibitors, buyers and the press an even more complete experience. The platform allows users to organize their time at the event better and a lot more productively, thereby considerably expanding their commercial opportunities, precisely because it raises the capability level for establishing networks, getting to know new contacts and winning contracts”, explains the Senior Exhibition Director for Reed Exhibitions, Charlie Cracknell.

To access My Event, you first of all need to register for WTM Latin America 2017 at www.latinamerica.wtm.com. After validation by the system the professional will receive another e-mail for activation containing instructions relating to their profile on the web portal.

To receive more information on this matter, watch the statement by the executive at:
About WTM Latin America
WTM Latin America, now in its 5th year, attracts almost 9,000 unique senior executives interested in the Latin American travel industry. The 2016 event generated US$ 370 million of new business which was conducted between exhibitors and buyers. WTM Latin America is part of WTM Portfolio of events, which also includes World Travel Market London, World Travel Market Africa, Arabian Travel Market, WTM Connect Asia and International Golf Travel Market. www.wtm.comhttp://latinamerica.wtm.com.
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel. RTE, which organizes more than 20 events around the world, includes three portfolios: World Travel Market, IBTM Events and International Luxury Travel Market. RTE is a business unit of Reed Exhibitions. www.reedtravelexhibitions.com.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 30 countries. In 2015, Reed brought together over seven million events participants from around the world generating billions of dollars in business. Today Reed events are hold throughout Americas, Africa, Europe, Middle East, Asia and Oceania, and organized by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries. www.reedexpo.com.

Press attendance – World Travel Market
MAPA Comunicação Integrada

Milena Furtado – Communication Analyst
Thaís Germano – Communication Coordinator
Marcia Leite – Director of Communications
Maria Priscila – CEO
55 (11) 5096.3137 | 55 (11) 9.9677.3039 | 55 (11) 9.6316-7338

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WTM Latin America is the three day must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world.

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