WTM Latin America 2023 presents theme-based theatres

WTM Latin America 2023 presents theme-based theatres

Spaces have been reconfigured with new names and maintain the objective of sharing trends, technologies and information that has transformation potential. The satisfaction index in relation to the conferences reached a figure of 80% in 2022, which is a 4% increase vis-à-vis the figure registered in 2019

Exploring new horizons and staying on the ball in order to detect opportunities. It is no secret that one of WTM Latin America’s main cornerstones is the offer of knowledge coupled with the qualified networking that results in the signing of deals. Besides providing information regarding trends and good practices that help guide the operation of participants and companies, the reflections, cases and lessons shared at the theme-based theatres contribute to professional improvement and stimulate the entire chain to change its stance in order to generate positive impacts that benefit the industry and reverberate throughout society.

The significance of this educational component is proven by the numbers. In the survey that was carried out following the event, those visitors who stated that they were very satisfied and completely satisfied with the event came out to a figure of 85%, and declared that there was a 90% probability of them returning. The survey also discovered that 66% of the respondents had attended at least one conference at WTM Latin America 2022 and that the satisfaction index in connection with the conferences was one of 80% (which is a 4% increase over the figure recorded for the 2019 edition).

For the 10th anniversary edition, WTM Latin America is preparing a solid content programme for the three theatres. Inspired by 2023’s slogan, Explore New Horizons, the theatres have been given new names. Explore Transformation will offer debates, conferences and cases addressing themes such as diversity, inclusion, sustainability and ESG, with the focus being on data and experiences with the potential to transform tourism. This venue will also host the third edition of the Responsible Tourism Awards, which are part of the Global Responsible Tourism Awards family, which rewards and celebrates Latin American companies’ initiatives in the area of sustainable development.

The main trends will be highlighted in the programme of the Explore Trends theatre that will bring together market specialists and representatives from renowned research institutes to discuss the segment’s present and future based on the new behaviour of travellers and the new paths taken by the sector itself. “We will have highly respected companies taking part that will bring data from global studies and others focused on Latin America to provide input that supports decision making,” stresses Thaís Del Ben, WTM Latin America’s Marketing and Communications Manager.

The theatre will also include participation by influencers who will address the trends and ins and outs of content production. According to Thaís, the idea here is to help the participants get a foothold in this universe or improve their businesses’ performance, meeting the ever-increasing demand on the part of customers for quality information in digital media. “The content creators deal with this every day and can provide support for travel agents, operators and other players to adopt an increasingly better position on the digital front,” she adds.

Explore Technology is the name chosen for the third theatre, which will be a mix of tech and digital. In addition to highlighting apps, platforms and technological tools that have been contributing to the tourism sector’s development in terms of efficiency and productivity, this venue will also bring digital specialists to the stage for the purpose of covering a variety of issues related to companies’ and professionals’ performance in digital media. The complete programme of conferences, panels and debates of the three theatres will be made available on WTM Latin America’s website in February 2023. It will also be possible to find the themes on ConnectMe (the meeting scheduling platform), which allows you to plan your itinerary of visits during the three days of the event. “We will offer spaces that are democratic and attractive in order to fulfil our role of operating as a bridge to better tourism, making it possible to share solutions and important data for the day-to-day activities of those who take care of thousands of travellers,” concludes Thaís.

Tagged .

WTM Latin America is the three day must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world.

Leave a Comment

Your email address will not be published. Required fields are marked *