WTM Latin America values technology’s contributions to tourism with The Travel Tech Show 2017

WTM Latin America values technology’s contributions to tourism with The Travel Tech Show 2017

Major technology companies from the market are involved in the presentation programme and will lead debates that are important for modernizing the industry

The fifth edition of WTM Latin America, which is taking place on 4 – 6 April at the same time as the 47th Braztoa Business Event in Expo Center Norte, in São Paulo, recognizes the important contribution that technology makes to tourism year after year. That is why one of the main activities, The Travel Tech Show at WTM, is a particularly prominent feature of the event, with its seminars and conferences. The agenda will take place in the Travel Tech Auditorium, which will share this space with technology exhibitors, which are all concentrated in an exclusive area in WTM Latin America.

The Travel Tech Show at WTM, the world’s largest travel technology event that was launched at WTM Latin America two years ago, is also successful at other company events in other countries, such as WTM London. With its seminars and conferences, the event strengthens the participation of technology exhibitors at WTM, thereby increasing the topic’s visibility. In this space participating companies have the opportunity to present the latest developments in the field and to discuss trends with the visitors.

Topics that will be discussed in the 2017 edition include trends and innovative models for digital tourism, the current profile of the travel consumer, the growth in e-commerce and online reservations in the region, Big Data and aviation and the role of digital influencers in a company’s marketing strategy. The event will also deal with successful cases of tourism blogs, using an approach that will consider setting up the company, the work routine, forms of monetization, profitability and expenses.

The speakers will include professionals from companies such as Omnibees, Phocuswright, Amadeus, Cloudbeds, PKFARE, TravelClick and Voopter and the conference agenda is full of subjects that are extremely topical today, such as Big Data, which is an important data analysis tool for serving consumers better and for creating more assertive products and services based on data analysis and cross-referencing.

Lawrence Reinisch, director of WTM Latin America, comments that “the impact of technology on the global tourism industry is growing and irreversible and it is our role to disclose the tools and trends that can enhance and develop the industry in the region even more.”

Learn more about the programme:


Travel Tech Agenda – WTM Latin America 2017
Tuesday, 4 April
Time Presentation Speaker
13:00 – 13:20 The use of technology in making tariff strategies more dynamic, according to the profile of e-travellers Luis Dinis, R & D Manager, Omnibees
13:50 – 14:10 E-ffervescent Online Tourism Carolina Sass de Haro, Latin America Analyst at Phocuswright
14:40 – 15:00


How can we win the war for online reservations? Gabriela Otto, CEO, HSMAI Brasil and GO Consultoria
15:30 – 15:50 Maximize your hotel’s revenue: how to become a data-oriented hotelier in 2017 Rubi Perez, Account Director, SiteMinder – The Americas
16:20 – 16:40 Find out how Big Data and directed advertising can help your marketing Bárbara Goldenstein, Senior Advertsising Sales Consultant, Amadeus – Latin America; Andres Molinari, Travel Intelligence Manager, Amadeus – Latin America
17:10 -17:30 Glocalme – redefining the way of being globally connected Fábio Mazzoni Serafim, Marketing Manager, Hong Kong uCloudlink Network Technology Co., Ltd
18:00 – 18:20 Setting up a profitable travel content production business on the Internet Rafael Sette Camara, 360 Meridianos blog and a director of the ABBV
Wednesday, 5 April
Time Presentation Speaker
12:45 – 13:15 See how data about events can affect room rates and how you can use this information to improve your yield strategy Philipp Stelzer, HQ plus, Head of Sales
13:50 – 14:10 How to make a profit from guest opinions Gaston Richter, TrustYou; Marco Antonio Fonseca, Cloudbeds
14:40 – 15:00 Find out how Big Data and directed advertising can help your marketing Bárbara Goldenstein, Senior Advertsising Sales Consultant, Amadeus – Latin America; Andres Molinari, Travel Intelligence Manager, Amadeus – Latin America
15:30 – 15:50 BIG Data and the distribution of airline tickets Jason Sui, Co-founder and Senior Vice President for Strategy and Growth, PKFARE
16:20 – 16:40 Increase revenue by mobilizing your customer’s emotions with regard to your hotel Pilar Osório, Sales Director for Brazil, TravelClick
17:10 – 17:30 Metasearch Made in Brazil Pettersom Paiva, CEO and Co-founder, Voopter
18:00 – 18:20 Digital influencers in the travel market Fernanda Castelo Branco, Vontade de Viajar blog and ABBV member
Thursday, April 6
Time Presentation Speaker
13:00 – 13:20 Hotel and room mapping – the next generation for content that sells Mariana Manigold, Sales & Marketing Director, Juniper
13:50 – 14:10 How can we win the war for online reservations? Gabriela Otto, CEO, HSMAI Brasil and GO Consultoria
14:40 – 15:00 Can group financing be a driver of tourism? Talita Ribeiro, writer and a journalist specializing in tourism
15:30 – 15:50 The profile of the mobile traveller in 2017 Eduardo Fleury, Country Manager, KAIAK


Registration for WTM Latin America 2017 & 47th Braztoa Business Event

Registration is open for the fifth edition of WTM Latin America 2017 & 47th Braztoa Business Event. The event in 2016 received more than 6,500 visitors from the regional tourism market for this annual business-to-business meeting that focuses entirely on networking and business generation. It is estimated that last year generated some $ 370 million in trade agreements.

In order to find out what’s new in the segment in terms of products, services and technology and also to take part in debates and talks with the main names in the industry, visitors from the tourism trade, journalists and buyers can register free of charge for WTM Latin America 2017 & 47th Braztoa Business Event, by accessing http://latinamerica.wtm.com/en/Visitar/Inscribe-se/

The free registration period extends until 3 April on the website. After this date you will only be able to gain access to the event by registering at the venue at a cost of R $ 150.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 About WTM Latin America

WTM Latin America, now in its 5th year, attracts almost 9,000 unique senior executives interested in the Latin American travel industry. The 2016 event generated US$ 370 million of new business which was conducted between exhibitors and buyers. WTM Latin America is part of WTM Portfolio of events, which also includes World Travel Market London, World Travel Market Africa, Arabian Travel Market, WTM Connect Asia and International Golf Travel Market. www.wtm.comhttp://latinamerica.wtm.com.

About Reed Travel Exhibitions

Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel. RTE, which organizes more than 20 events around the world, includes three portfolios: World Travel Market, IBTM Events and International Luxury Travel Market. RTE is a business unit of Reed Exhibitions. www.reedtravelexhibitions.com.

 About Reed Exhibitions

Reed Exhibitions is the world’s leading events organizer, with over 500 events in 30 countries. In 2015, Reed brought together over seven million events participants from around the world generating billions of dollars in business. Today Reed events are hold throughout Americas, Africa, Europe, Middle East, Asia and Oceania, and organized by 40 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries. www.reedexpo.com.


Press attendance – World Travel Market

MAPA Comunicação Integrada

Thaís Germano – Communication Coordinator


Marcia Leite – Director of Communications


Maria Priscila – CEO


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WTM Latin America is the three day must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world.

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