The executive has been part of the RX team since 2013, with an ascending career in the company. WTM Latin America’s 2024 edition takes place between April 15th and 17th
RX today announced the promotion of Bianca Pizzolito to Event Leader of WTM (World Travel Market) Latin America. With more than 14 years dedicated to the tourism industry, Bianca Pizzolito is called “home-grown” by the national and international teams at RX, where she has worked since 2013. She joined the company as a Sales Executive focusing on the Brazilian government.
Over the years, Bianca was promoted to Commercial Manager, responsible for sales strategy, event marketing and management of the Sales team in Brazil and also for the Latin America region at WTM London. Graduating in Leisure and Tourism from the University of São Paulo (USP), with an MBA in Business Management by Saint Paul Business School, Bianca will lead WTM Latin America 2024’s edition. She will lead and develop the strategy and deliver the event to the market. She also joins the WTM Portfolio leadership group.
Commenting on the promotion, Vasyl Zhygalo, WTM Event Portfolio Director at RX Global, said:
“Bianca has consistently demonstrated her dedication and commitment. More than that, she plays a key role in our events success, which made her rise a natural one and I’m delighted that she has agreed to take this new role in the company”.
“Our team is truly global, working together in an integrated manner, with all our events in WTM’s portfolio. With Bianca in position we will further expand the results delivery in Latin America, thanks to the natural and expected growth of the event, and our excellent customer andexhibitor service. Our goal is to deliver the best possible experience for industry professionals.”
Bianca said: “I am truly honored to be taking this role. Our team is ready for these new opportunities and to work collaboratively with the global team and I am excited to grow our business and delight our customers in 2024.”
WTM Latin America 2024 will take place between April 15 and 17, at Expo Center Norte, in São Paulo, occupying the green and white pavilions, with more than 27 thousand participants expected over the three days.
Bianca Pizzolito will report to Vasyl Zhygalo, WTM Event Portfolio Director at RX’s global headquarters in London. She succeed Daniel Zanetti who is leaving the company.