Guests present destinations that bet on LGBT+ campaigns and how to learn from these travelers
São Paulo, July 30th 2021 – On August 10, 11 and 12, the WTM Latin America Virtual, the main tourism event aimed at the B2B public in Latin America, takes place. In this edition, the event will feature two panels focused on diversity and will address the LGBTQIA+ theme in the tourism sector.
One of the points that will be presented is how two Brazilian destinations used campaigns and actions to attract the LGBT+ audience and the results of the changes that took place. The other panel discusses how companies are attracting LGBTQIA+ tourists and what can be done to get closer to this market.
For Thaís Del Ben, marketing manager at WTM Latin America, it is still necessary to put these issues on the agenda to promote behavioral changes. “Opening space for these discussions is fundamental for a more diverse and inclusive market. With the panels, we discuss attitudes that can no longer go unnoticed on a daily basis, and we contribute so that the travel market is increasingly qualified and prepared to receive all tourists in a welcoming and respectful manner”, she comments.
Check out the speakers who will participate in the panels:
The importance of LGBT+ tourism for your destination
On August 10, at 9 am
Clovis Casemiro, coordinator of the International LGBTQ+ Tourism Association (IGLTABrasil), is at the head of the panel that presents two Brazilian destinations that went into the field with campaigns and many actions to capture this market, along with Beth Bauchwitz, from Preserve Pipa, and Bruno Wendling, CEO of the Mato Grosso do Sul Tourism Foundation.
How to attract the LGBTQIA+ tourist?
On August 11 – 1:30 pm
Otavio Furtado, tourism director at the LGBT Chamber, moderates the chat with Sandro Fonseca, commercial and marketing director at Louvre Hotels Group Brazil, and Flavia Oliveira, market development manager at TBO Holidays, which explores how companies are preparing to attract the LGBTQIA+ tourist, with what they need to be aware of and what are actions to approach this market are.
For more information access the link.
WTM Latin America Virtual
August 10, 11 and 12 (Tuesday, Wednesday and Thursday)
From 8:00 am to 3:00 pm (BRT) or from 12:00 pm to 7:00 pm (GMT)