WTM Latin America 2026 reinforces its position as one of the main platforms for tourism content and business in the region by presenting its proposal for the Technology & Innovation Theater, one of the stages at the event, which will be held from April 14 to 16, at Expo Center Norte, in São Paulo. Once again, the space will be curated by Gabriela Otto and will be dedicated to debates on technology, data, innovation, and management connected to real challenges in the sector.

The concept behind the curation is based on a pragmatic view of the future of tourism and includes the central theme of the edition in the thematic grid. “Regenerative tourism is not green rhetoric, but an intelligent business model that goes beyond not causing harm,” says Gabriela. “The curatorship will connect regeneration with scale, economic viability, and measurable impact, moving away from romanticism and toward practice,” she adds.

This approach will translate into encouraging the use of technology as a means—not an end—with a focus on data to guide better decisions, the strategic use of artificial intelligence, innovation applied to the traveler’s experience, and increased profitability. “We want to offer insights that help companies and destinations grow more intelligently in a market pressured by costs and increasingly high expectations,” she says.

Three other major themes run through the program, starting with the sharing of case studies related to the use of artificial intelligence in tourism. “We will have less hype and more concrete use in sales, marketing, customer service, and operations,” says the curator. The relationship between experience and data is the second pillar of the program—with approaches related to personalization, demand predictability, operational efficiency, and margin increase—and debates related to the new profile of travelers and managers—more conscious, more demanding, and less tolerant of generic experiences or poorly structured businesses—complete the program’s focus for 2026.

The intersection between sectors such as hospitality, technology, luxury, marketing, data, and human behavior is another unique feature of the program, which will also innovate in format. The proposal is to reduce the number of traditional lectures and expand more provocative dialogues, bringing together leaders who are making decisions now, dealing with budgets, teams, technology, and results. “We want to make room for honest conversations about what works and what doesn’t,” explains Gabriela.

For Virgínia Marques, Marketing Manager at WTM Latin America, content that anticipates movements and reveals trends is one of the pillars of the event. “In addition to promoting business, WTM Latin America is established as a space for qualified reflection on the direction of tourism. Investing in strong debates that are connected to reality and the desires of the market is essential to deliver real value to professionals,” she concludes.