With 100% of the stands already sold, in addition to new features and an expansion strategy, the Operators Area is growing and welcoming six new exhibitors, such as SunCoast and Turista FC, bringing new features and expansion plans
Acknowledged for fostering debates, sharing good practices and bringing together the main players in the sector, WTM Latin America also stands out as one of the most important showcases for tourism products and services in the region. Connecting buyers and sellers is one of the main areas of expertise at the largest B2B event in the travel and tourism industry in Latin America, scheduled to take place from April 14 to 16, 2025, at Expo Center Norte in São Paulo (SP).
This year, the operators area, one of the busiest in the pavilion, will have new features. SunCoast, a tour operator based in Orlando (USA) and the capital of São Paulo, and Turista FC, an operator based in Rio de Janeiro and focused on sports experiences, will move from being visitors to the event to exhibitors. Also debuting at the pavilion, in alphabetical order, are Century Travel, Queops, Travel Global and Visual.
SunCoast is making its debut with the aim of strengthening its brand, gaining new partners and presenting a new product in its portfolio. “Participating in WTM Latin America has always been a desire of ours, as it is a highly regarded trade show that brings together big names and offers significant returns,” says Karla Santana, account manager for SunCoast USA.
Participating with its own stand at WTM Latin America also marks a strategic move by SunCoast to reach an even wider audience. According to Karla, the decision reflects the company’s commitment to “real visibility” and expanding its base of partner agencies. “We want to strengthen our ties with current partners and present our work to agencies that are not yet familiar with our products or that have lost contact with us over time. The focus is on creating connections and expanding our presence in the market,” she says.
Among the new features that SunCoast will present at the fair is the launch of European circuits, a significant expansion in its portfolio, traditionally focused on the United States. The details of this diversification in the offering will be officially disclosed during the event. “We are very excited about the opportunity to strengthen ties with the market and to launch the event at the pavilion, as we believe that WTM Latin America is the perfect stage for this,” concludes Karla.
Operating as a legitimate consulting service that provides 360-degree assistance to travelers interested in attending the world’s major sporting events, Turista FC is exhibiting at WTM Latin America with the goal of making the brand better known nationally and internationally. “We are not limited to a ticket office; we act as a company that takes care of the complete customer experience, guaranteeing access to events, safety, quality and comfort before, during and after,” says João Paulo Fernandes, commercial director of the JPM Viagens group, which owns the Turista FC brand.
The opening of an office in Portugal is one of the new features that the company will bring to WTM Latin America. “Participating in the fair every year as participants leads us to believe that we are at the right moment in our history to turn the key, in this opportunity as exhibitors, to reach new markets and new companies,” says Fernandes.
Visitors will be able to learn more about the brand’s internationalization and stay up to date with the latest developments in this booming sports tourism market. “We will be presenting our exclusive VIP support service in Europe and North America for group and individual trips,” concludes the executive.
With capacity for up to 50 stands in 2025, the area is already fully sold out and has around 40 confirmed companies. In alphabetical order, the operators already confirmed for the twelfth edition of WTM Latin America are: Abreutur, Agaxtur, Bancorbrás, Brementur, Cativa, Century Travel, Diversa Turismo, Domundo, E-HTL, Easy Travel Shop, Europlus, Flot, FRT, Incomum, Interep, Just Travel, Litoral Verde, Lusanova, New Age, Newmon Travel, Nova Pasargada, Orinter, Pastore Turismo, Personal Turismo, Queops Travel, RCA Operadora, Sanchat, Schultz, Soul Traveler, Soy Loco Por Ti America, Suncoast USA, Transmundi, Travel Global, Travel Partner, Turista FC, UneWorld, Via Capi.
“We concluded the full commercialization – the sold out – of the Operators Area in the week before Carnival, which is very significant. In particular, I see three very clear factors that demonstrate market movements. The first is the strengthening and prominence that we are seeing of operators in the trade, in general. Then, of course, the consolidation of the area itself, which has gained relevance and recognition over the years within WTM Latin America. Finally, and almost as a natural consequence of the first two, the importance of the area, the appreciation of brands and the business generated over the years has brought growth that has allowed operators to expand their presence at the fair, beyond the area, to their own stands. This is very significant for us”, says Bianca Pizzolito, Event Leader at WTM Latin America.
Mandatory for all participants, registration is available at this link.