Virtual bags offer bonuses such as exclusive discounts, experience vouchers and exclusive news about exhibitors
São Paulo, August 16th, 2021 – The holding of the WTM Latin America in 100% digital format exceeded expectations. With a high level of engagement, the event brought a series of innovations and allowed for more than 6,000 online meetings to be held.
One of the novelties presented in this year’s edition was the Digital Gift Bag service, an online bag of benefits made available by exhibitors that can be accessed by all visitors to the event.
The good news is that this exclusive material will be available until the 26th of August on the WTM Latin America platform. Democratic, the bags bring discount vouchers, offers, hotel rates, exclusive content, among other special conditions for visitors to the event, who can accept or refuse the material offered.
To have access to the gift offered, the participant must accept the item and, automatically, the platform will send an access link by email to open the bag. The purpose of the Digital Gift Bag is that exhibitors can reward participants and further promote their business, just like what happens in the in-person editions of the event.
Examples of companies using the Digital Gift Bag are Ministry of Tourism, EMPROTUR, Ilhabela Tourism Department, among others. The bag offers visitors vouchers, discounts, trial and more.
“It was a pleasure to participate in WTM Latin America, an event in which Mato Grosso do Sul is always present. This year, due to the online format, we used a different way of promotion and we promoted MS in various media available within the event. We also had the participation of our trade, which helped us a lot to meet the volume of people interested in our destination. It is very important for MS to remain present in the market through efficient and highly visible actions”, comments Karla Martins Cavalcanti, Director of Promotion and Market at the Tourism Foundation of Mato Grosso do Sul.