WTM Latin America invests in actions that enhance the virtual event

WTM Latin America invests in actions that enhance the virtual event

Virtual event will expand the range of professionals and greater business reach 

São Paulo, June 18, 2021 – On August 10, 11 and 12, the WTM Latin America Virtual will take place. The event is the main event in the tourism segment aimed at the B2B public in Latin America and, in the online format, it brings a very positive perspective of business generation, sales leads and global reach.

The marketing manager of WTM Latin America, Thaís Del Ben, explains that the event’s digital format will allow an immediate reconnection of the tourism industry. “The tourism industry is preparing and adapting for a resumption of the sector’s heating, and the digital event fulfills exactly this role of providing the entire market with a qualified connection platform”, she says.

Generating business and networking has always been WTM Latin America’s great differential, however, this year’s event brings, in addition to the essence of previous editions, the strategic look of the event team so that the results are leveraged in different channels and, mainly, can be measured through lead generation, event visibility and meeting effectiveness.

Bianca Pizzolito, Sales Manager at WTM Latin America, reinforces that the team has been creating strategies and products to maximize the participation of exhibitors and allow them to have a better use and experience at the event. “We have four options for participation and exposure at our event. In all of them, exhibitors have access to a virtual stand, featured in online catalogs and the possibility to present their full potential in exclusive meetings with a qualified audience. There are many possibilities for added services, according to the exhibitors’ needs and demands. The digital event makes room for a greater focus of efforts”, she comments.

The main objective of WTM Latin America’s virtual format is to open space for meetings and qualified training, and for this it has three structural axes that were kept from the physical event: the Hosted Buyers program, which selects 100 international buyers with decision and purchasing power for participate in the event, Agentes na Estrada, which will bring 700 professionals from 27 Brazilian states with mandatory meetings with exhibitors and the Buyers Club, which in the 2019 edition brought together more than 1,000 qualified professionals to promote interaction with exhibitors.

Another highlight on the platform is the matchmaking technology, which allows the recommendation of qualified buyers based on the registered profile. It is a way to assertively find people who have common goals, optimizing time and offering higher quality to meetings.

“The digital event allowed us to adapt existing programs at the physical event, improve and expand business opportunities, since global connections do not depend on displacement, reopening of borders or financial investment and this increases our range of professionals present and the reach to new regions and markets in the world. It is undoubtedly an opportunity for the exhibitor to meet an audience that he would not have access to at the physical event. It’s time to expand the borders.”, concludes Bianca.

For more information access: WTM Latin America Virtual


WTM Latin America Virtual

August 10, 11 and 12 (Tuesday, Wednesday, and Thursday)
From 8:00 am to 3:00 pm (BRT) or from 12:00 pm to 7:00 pm (GMT)

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