World Travel Market London 2015, the leading global event for the travel industry, has announced its most comprehensive blogging programme to date, with sessions spread over three days and almost twice the number of bloggers at its Blogger Speed Networking event.
The first step into the world of blogging at WTM London 2015 is on Tuesday, November 3, in a session entitled: How Content Strategy Can Help You Tell Credible Stories Outside Your Niche/ Industry Vertical, which uses real-life case studies from brands including session sponsor Hertz to give insight and top tips.
The speakers are Heather Healy, digital strategist and Marketing Communications Director at multi-channel marketing communications company Stickyeyes and Penny Alexander, who blogs at multi-award-winning lifestyle blog A Residence, which has opened lots of exciting doors, including appearing with her family in promotional films for Carnival Cruise Line.
The session takes place on Tuesday, November 3 in South Gallery 23-26; from 10:30-11:30.
Next, experts take a glimpse into the future of marketing and communications in a session called: Six New Trends That Will Change the World.
Sharing their insight are Ian Cumming, founder and CEO of Travel Massive, the world’s fastest-growing community and open network of travel industry innovators, change makers and content creators and Sarah-Betty Andrews, a blogger, digital consultant and founder of Business Betty, a network for female entrepreneurs. Peter Jordan, a consultant specialist in helping destinations and multinational corporations understand and react to the emerging trends in global tourism that are led by Millennials, makes up the trio.
Six New Trends That Will Change the World, sponsored by Toposophy, takes place on Tuesday, November 3 in South Gallery 23-26; from 12:00-13:00.
Blogging sessions continue on Wednesday, November 4, when a panel attempts to answer the question: Can Global Brands Truly Make Local Content? Speakers Kash Bhattacharya, founder of BudgetTraveller; Allison Busacca, Editor, BBC.com/travel and Tika Larasati, Influencer Marketing Manager at Skyscanner, which is sponsoring the session, will explore how brands can work and have worked with bloggers to deliver a hyper-local content strategy on a global scale.
Can Global Brands Truly Make Local Content? sponsored by Skyscanner, takes place on Wednesday, November 4 in South Gallery 23-26; from 10:30-11:30.
The thorny subject of money is discussed in Wednesday’s second blogging session. The debate will centre on the findings of an anonymous survey into blogger incomes undertaken by Traverse Events. Whether the panel of bloggers – Monica Stott, travel blogger at The Travel Hack; Michael Turtle, blogger at Time Travel Turtle; Jennifer Howze, journalist and co-founder of the BritMums blog, and Julie Falconer, who blogs as A Lady in London – agree with the findings, or disclose just how lucrative blogging is for them, will be revealed during the session. Also on the panel is travel PR guru Julie Giraud of Four bgb, who has devised and run many successful social media and blogger campaigns for clients such as KLM, Discover Ferries, the Catalan Tourist Board and MSC Cruises.
How to Collaborate with Travel Bloggers to Create a Compelling Marketing Campaign, sponsored by Frosmo, takes place on Wednesday, November 4, at the Travel Tech Theatre TT390, from 12:30-14:00.
Show Me the Money! sponsored by Traverse Connect, takes place on Wednesday, November 4 in South Gallery 23-26, from 14:00-15:00.
November 5 gets off with a bang when WTM’s Bloggers’ Speed Networking session returns, bigger and better, after a successful introduction in 2014, in association with Wonder
It’s a chance for exhibitors and their PR representatives to meet 100 of the world’s leading bloggers to discuss ways to increase media exposure.
The Bloggers’ Speed Networking session will take place on Thursday, November 5 in Hall Entrance S10, from 10:00-11:30.
After that, it’s over to the Travel Tech Theatre for a two-part workshop on How to Collaborate with Travel Bloggers to Create a Compelling Marketing Campaign, sponsored by Frosmo.
Part 1: Create a Compelling Marketing Campaign That Maximises Your Budget focuses on key elements that are the foundation of a successful digital and social media campaign. Drawing from a variety of case studies, this engaging session will show how to work with bloggers and online influencers effectively to create a campaign that delivers the biggest impact without punching a big hole in the budget.
Part 2: Professional Travel Bloggers: How to Become One and How to Work With Them will explore what it takes to become a professional travel blogger and the best practices of some of the most successful in the business. Using key findings from the Social Travel Summit Think Tank Report 2015, the session will also discuss the blogger-industry relationship and ways to create mutually-beneficial partnerships.
Speakers include Keith Jenkins, Melvin Boecher and Nicholas Montemaggi, all from iambassador, as well as Destinate founder Mariette du Toit-Helmbold.
How to Collaborate with Travel Bloggers to Create a Compelling Marketing Campaign, sponsored by Frosmo, takes place on Wednesday, November 4, at the Travel Tech Theatre TT390, from 12:30-14:00.
World Travel Market London, Senior Director, Simon Press said: “WTM London has been running standing-room only blogging programme since 2011 and every year it gets bigger and more popular as the number of bloggers attending the event grows.”
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About World Travel Market London
WTM London, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 51,500 senior travel industry professionals, government ministers and international press, embark on ExCeL – London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM London, now in its 36th year, is the event where the travel industry conducts and concludes its deals. WTM 2014 will generate around £2.5 billion of travel industry contracts.
WTM London is part of Reed Travel Exhibition’s World Travel Market events, which also includes Arabian Travel Market, World Travel Market Latin America and World Travel Market Africa. www.wtmworld.com
World Travel Market Events
World Travel Market is comprised of the leading leisure travel events in the world; World Travel Market London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
New events for 2016 are WTM connect Asia and WTM connect China, which join WTM connect Ski and International Golf Travel Market. These unique one-to-one events are targeted at leisure and niche travel markets, allowing exhibitors to exclusively meet with elite hosted buyers.
The World Travel Market events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, the World Travel Market events facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is part of Reed travel Exhibitions, the leading events organizer in the travel industry, and is owned by the world’s leading events organiser Reed Exhibitions.
Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel.
RTE, which organises more than 22 events around the world, includes three divisions; World Travel Market, IBTM Events and International Luxury Travel Market.
RTE is a business unit of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organiser, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.