Tour operators need to step up and make a positive impact with their holidays if they want future customers to continue booking with them, says the boss of G Adventures.
Brian Young, EMEA Managing Director at the adventure specialist, told a WTM London audience that the industry is seeing “more conscious travellers” following the pandemic.
“They want to know they’ll have an amazing holiday but are still doing good and having a positive impact on that destination and those people,” he said.
“Tour operators have to step up to make a positive impact. Rather than educating customers, the customers will expect it and want it as a given.
“There will be a turning point, with customers saying if you don’t do these things we won’t book with you.”
Richard Hammond, Founder at Green Traveller, said the move towards sustainable tourism is not yet being driven by consumers but boardrooms and investors are demanding it.
Peter Kruger, TUI’s Chief Strategy Officer, said sustainability is an opportunity rather than a threat, adding: “We want to offer better product to our customers and push customers towards better products.”
Guy Snelgar, Global Business Travel Director at Advantage Travel Partnership, said more corporate clients are booking fewer but longer trips, with sustainability in mind, so they can still meet clients but have a smaller carbon footprint.
More companies are insisting staff travel by rail on domestic routes rather than fly, he added.
Joss Croft, Chief Executive at Ukinbound, said his association had joined with other industry bodies such as ABTA to lobby government with one united voice.
He said such collaborations have been important for the associations’ members but also for the people involved as they had established support networks during a “truly terrible time”.
“We can’t predict the unpredictable and change is constant,” he said.
“My top tip is to look after yourself. People can talk about mental health now.”
—ENDS—
Photography from WTM shows is available to download via the following link: https://wtm.mediafiler.net/wtm/start/index
World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents. The events are:
WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. The show facilitates business connections for the global (leisure) travel community. Senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating travel industry contracts.
Next live event: Monday 7 to 9 November 2022 at ExCel London and 6-8 November 2023 at ExCel London. http://london.wtm.com/
Arabian Travel Market (ATM), now on its 30th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2022 attracted over 23,000 visitors and hosted over 30,000 participants including 1,500 exhibitors and attendees from 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai
Next in-person event: Monday 1 to Thursday 4 May 2023, Dubai World Trade Centre, Dubai
https://www.wtm.com/atm/en-gb.html
Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2023. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ILTM Arabia, ARIVAL Dubai, Influencers’ events and activations, ITIC, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country forums.
https://www.wtm.com/arabian-travel-week/en-gb.html
WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.
Next event: Monday April 3rd to Wednesday 5th April 2023 – Expo Center Norte, SP, Brazil
WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.
Next event: Monday 3 to Wednesday 5 April 2023 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/
About ATW Connect: Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.
WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/
About RX (Reed Exhibitions)
RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com
RELX About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*
*Note: Current market capitalisation can be found at http://www.relx.com/investors