Independent communications agency, Davies Tanner, has extended its growing portfolio, winning the World Travel Market (WTM) PR account, for an initial two-year term, following a highly competitive tender process.
The account will be led by Client Services Director, Becca Krug and Senior Account Director, Evie Kennedy, supported by an expert team blended from two of Davies Tanner’s agency brands, consumer travel specialists The Audience, and business events specialist agency, DT.
The global remit will see the team build on the long-standing success of World Travel Market, with a programme of activity to solidify the event’s leading global position, attracting a world-class visitor audience, as well as supporting the acquisition of new exhibitor participation from growth markets and emerging territories.
Commenting on the appointment, Juliette Losardo, Exhibition Director, World Travel Market, said: “2024 will be an exciting year for World Travel Market as the show expands to welcome more destinations and travel organisations than ever before. With WTM’s growing footprint and commitment to delivering value to major stakeholders, WTM has appointed communications agency, Davies Tanner, to support in the next phase of its evolution. Davies Tanner’s proposal demonstrated a deep understanding of the events sector and showcased their connections across the global travel industry – the combination of which will be invaluable as we work together towards achieving ambitious objectives.”
Commenting on the news, Davies Tanner’s Managing Director, Robert Wright, said: “We’re so pleased to have been given this opportunity to work with such an iconic brand in travel and tourism, with a world class event and team. This win also shows the creativity, tenacity and commitment of the Davies Tanner team in delivering cut through campaigns for clients and we’re looking forward to helping amplify the WTM brand and supporting the team in growing the event’s footprint and reputation as the travel industry’s most influential event.”
WTM London 2024 takes place from 5th – 7th November at ExCeL London. For more information visit: https://www.wtm.com/london/en-gb.html