Four in Ten can’t wait to book a holiday abroad, with Millennials twice as likely to choose a package than Baby Boomers

Four in Ten can’t wait to book a holiday abroad, with Millennials twice as likely to choose a package than Baby Boomers

4 in 10 eager Brits are holding out for an overseas holiday this year, with younger generations more likely to choose a package holiday than book a DIY trip, according to exclusive research by WTM London

Twice as many under 25s surveyed will opt for a package holiday (55%) than those who are 55 and over (26%), according to the stats, proving that older is not necessarily wiser when it comes to being prepared for the unexpected in a COVID-19 world.

Nearly 38% of people are planning to book 2021 overseas holiday this year with the Global Travel Taskforce report being announced on 12th April.

The WTM London research shows 25% of respondents are ONLY interested in taking a holiday abroad, while 13% plan to take both an overseas vacation AND a staycation after months of being stuck at home.

Of the remainder, 40% are planning a UK-based holiday, with 21% not planning a holiday at all.

The age groups that is most holding out a holiday abroad, and therefore the most likely to book, are the:

  • 16-24s (32% of whom can’t wait to go abroad this year);
  • followed by the 25-34s (29%);
  • the 35-44s (28%) and
  • the 45-54s (25%).

By contrast, the number of people in the 55+ age group who are holding out for an overseas holiday is just one in five (21%).

The package holiday seems to be making a resurgence among the under 45s, with younger people being more cautious, perhaps because of concerns over losing money or finding it difficult to rebook if COVID-19 forces travel plans to change.

In fact, the under 25s surveyed are more than twice as likely to choose a package than those aged 55 and over.

Over half (55%) of 16–24-year-olds, 26–34-year-olds (52%) and 35-44-year-olds (51%) are most likely to book a package holiday. This compares to just 25% of those aged 55+ who would book a package. Two-thirds of those aged 55+ (66%) are more inclined to take a risk and book each element separately.

This compares to 41% of the Brits say they are more likely to choose the package holiday option if they travel this year. However, 57% say they will still book each element independently.

The research also shows that more women are likely to book a package holiday than men (46% to 35%).

Simon Press, Exhibition Director at WTM London said:

“Last summer’s ‘stop-start’ holiday headlines highlighted the struggle many people had when it came to rebooking or fighting for a refund, while others were cushioned by the protection of a package holiday and it’s encouraging to see younger people heeding the advice to opt for ATOL or ABTA protection (or both), rather than doing it themselves.

“There definitely seems to be an upsurge in demand, and perhaps some nostalgia, for the package holiday, which brings security and comfort to millions of Brits desperate for a safe change of scenery.

“Cyprus, Portugal and the Seychelles are some of the latest destinations to say they will welcome British tourists this summer, but the list is ever-growing, and my advice would be to book a package holiday through a trusted travel agent, who will be on top of the shifting entry protocols and testing requirements.

Julia Lo Bue-Said, CEO at Advantage Travel Partnership, said her travel agency group is responding to an increasing number of travellers that are seeking advice and has seen a reassuring increase in enquiries and bookings since the Government’s roadmap announcement – specially for departures from September and into 2022.

She highlighted the advantages of booking through a trusted agent, which include booking flexibility and transparency about cancellation and refund policies, advice on trip insurance and rebooking options.

The research was conducted by Opinion Matters of 2,006 nationally representative respondents between 03.03.21 – 05.03.21. Opinion Matters abide by and employ members of the Market Research Society which is based on the ESOMAR principles.

 

Ends –

World Travel Market (WTM) and IBTM Shows:

WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Wednesday 7 to Friday 9 April 2021 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

IBTM Africa is the leading conference for the meetings, incentives, conferences and events (MICE) industry in Africa and aims to inspire the business events world to deliver exceptional experiences for their customers. Targeting inbound business, IBTM Africa is the platform for African and Indian Ocean suppliers and international buyers to meet, network and transact business in a highly targeted and interactive environment.

Next Event: Wednesday 7 April to Friday 9 April, 2021 – Virtual

Arabian Travel Market (ATM), now on its 28th year, continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas, providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere

Next in-person event: Sunday 16 to Wednesday 19 May 2021, Dubai World Trade Centre, Dubai

Next virtual event: Monday 24 to Wednesday 26 May 2021

www.wtm.com/atm/en-gb.html

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2021. It includes ATM Virtual, ILTM Arabia, Arival Dubai, the Travel Agents’ Academy, The ATM Influencers day, the Digital Influencer Speed Networking and Travel Forward – a new travel tech and hospitality innovation event launching this year. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as The Saudi, India and China Summits. Providing a renewed focus for the Middle East’s travel and tourism sector, Arabian Travel Week will take place in Dubai from Sunday 16th to Thursday 26th May 2021.

www.wtm.com/arabian-travel-week/en-gb.html

IBTM Asia Pacific, the leading event for the meetings and events industry in Asia Pacific, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media are expected to visit Marina Bay Sands in Singapore for the inaugural event in June.

Next event: Tuesday 8 to Wednesday 9 June 2021 at Marina Bay Sands in Singapore

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WTM Latin America attracts around 19,000 participants – 11,586 unique. The trade show, which takes place in São Paulo, has a worldwide audience that meets to establish the direction of the travel industry. The event is recognised for attracting a high level of professionals from the segment, including buyers and travel agents. It also offers programmes with qualified content and plenty of opportunities for networking and generating business that is relevant to the travel industry

Next event: Tuesday 3 to Thursday 5 August 2021 – Expo Center Norte, São Paulo http://latinamerica.wtm.com/

IBTM Americas, the leading event for the meetings and events industry in North America, Latin America, Europe and beyond, is the must-attend two-day event for the region’s meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Centro Citibanamex in Mexico City every August.

Next event: Wednesday 18 August to Thursday 19 August 2021 at Centro Citibanamex, Mexico City

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WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.

Next event: Monday 1 November to 3 November 2021 at ExCel London

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London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.

Next event: Friday 29 October – Friday 5 November 2021

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Travel Forward London is the leading travel technology event, co-located with WTM London. Travel Forward is renowned for showcasing the next-generation technologies for the travel, tourism and hospitality industry. Over 19,000 travel officials and 150+ innovative solution providers attend for 3 days of cutting-edge insights, open debate and unrivalled networking opportunities. The combination of a 2-day conference, interactive exhibition and start-up showcase makes Travel Forward truly unique.

Next event: Monday 1 November to 3 November 2021 at ExCel London http://travelforward.wtm.com/

WTM Virtualis the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.

WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

IBTM World, the leading global event for the meetings and events industry, is the must-attend three-day event for the worldwide meeting, incentives, conference and events industry. Thousands of meetings and events buyers, suppliers and international trade media visit Fira Barcelona every December for IBTM’s flagship show, with over 74,000 business meetings taking place.

Next event: Tuesday 30 November to Thursday 2 December 2021 at Fira Barcelona

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IBTM Connect is the leading online knowledge hub for the global meetings, incentives, conference and events industry. Established in 2020, it is packed with cutting-edge content to help inspire and educate the global meetings and events industry, with regularly updated industry news and insights, as well as on-demand interviews and webinars with high-profile industry experts.

About Reed Exhibitions Global: Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors, attracting more than 7 million participants.  Our events leverage industry expertise, large data sets and technology to enable our customers to connect face-to-face or digitally and generate billions of dollars of revenues for the economic development of local markets and national economies around the world.   Reed Exhibitions is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.www.reedexhibitions.com

About RELX: RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  The market capitalisation is approximately £33bn,  €39bn,  $47bn.*

*Note: Current market capitalisation can be found at http://www.relx.com/investors

Natalia Hartmann

WTM & IBTM Portfolio Press & PR Executive

 

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