Ministers highlight importance of tourism jobs in sector’s sustainable recovery

Ministers highlight importance of tourism jobs in sector’s sustainable recovery

Tourism ministers from around the globe say supporting local workers and small businesses is a vital element of the sector’s sustainable recovery from the pandemic.

The politicians joined private sector bosses at the Ministers’ Summit at World Travel Market, in association with the UNWTO and WTTC.

They agreed sustainability and tackling the climate crisis must be top of their agenda but highlighted how training tourism staff and encouraging entrepreneurs and SMEs will boost local and regional economies, helping them to be more resilient.

Zurab Pololikashvili, Secretary-General, World Tourism Organisation, told ministers the sector must “urgently” rethink tourism as it can be a solution to the climate emergency and need for jobs.

“We need to rethink tourism as an employer – during the pandemic, large numbers of workers left tourism, not all of them have come back,” he said.

“We must make tourism an attractive sector to work in and invest in people; motivated young people are key to tourism’s success.”
He outlined how UNWTO has expanded its education programme, working with universities and educational institutions – with 20,000 students in 190 countries.

Pololikashvili also urged the tourism ministers to work closely with colleagues in other ministries to ensure the sector’s voice is properly heard at top government levels.

Julia Simpson, CEO and President at WTTC, agreed the post-pandemic recovery is an opportunity to “rethink our sector” and encouraged closer cooperation between the private and public sectors.

“Our sector creates one in 10 jobs on this planet and one in 10 dollars – that’s people being able to feed and educate their families,” she said.

“We have labour shortages and need to be inventive to attract the right people to our sector.”

The tourism minister for Saudi Arabia, Ahmed Al Khateeb, said the kingdom is investing $800 billion during the 2020s to build major tourism destinations and cities, adding: “We are focused on the planet, people and the place.

“We are making sure materials are environmentally friendly to ensure sustainability and using technology to facilitate the journey of visitors.”

Furthermore, one million jobs will be created in the next 10 years so an ambitious training project is needed.

“Saudi Arabia will train 100,000 a year for the next 10 years,” he said.

The Maldives’ tourism minister, Abdulla Mausoom, said the nation aims to be “the most sustainable tourist destination” and is developing more accessible facilities to enable disabled travellers to visit.

Ahmed Issa, Egypt’s tourism minister, said the country is wooing expats as part of a “roots” tourism plan, and hoping to triple its aviation capacity.

And the country is also being showcased as it is hosting COP27 in Sharm el Sheikh.

Rita Marques, Portugal’s tourism minister, said 20% of the country’s workforce was lost during the pandemic so it has a focus on training staff – and has introduced a new visa aimed at digital nomads.

Bahrain tourism minister, Fatima Al Sairafi, said: “Human capital is a main driver so we have invested heavily in that tourism capital. People are the main assets of tourism.”

Louis Steven Obeegadoo, the tourism minister of Mauritius, is also the country’s deputy prime minister and housing minister.

“We need to look beyond tourism to rebuild tourism,” he commented, highlighting the importance of private-public partnerships and collaboration.

Miguel Torruco Marques, the Mexican tourism minister, emphasised how important it had been to maintain domestic tourism during the pandemic, to help preserve the environment and local cultures.

Niels Olsen, the tourism minister of Ecuador, said his administration is working hard to develop air connections, offering incentives to airlines and tax breaks for airports.

It is also promoting the country to both luxury travellers and backpackers – and has launched a nomad visa.

Tourism ministers from the Philippines, Costa Rica and Nicaragua also highlighted the value of domestic holidaymakers, while Selamawit Dawit, state minister at Ethiopia’s ministry of tourism, described the sector as a “powerful force for peace”.




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World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents. The events are:


WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. The show facilitates business connections for the global (leisure) travel community. Senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating travel industry contracts. 

Next live event: Monday 7 to 9 November 2022 at ExCel London and 6-8 November 2023 at ExCel London.


Arabian Travel Market (ATM), now on its 30th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2022 attracted over 23,000 visitors and hosted over 30,000 participants including 1,500 exhibitors and attendees from 150 countries, across 10 halls at Dubai World Trade Centre. Arabian Travel Market is part of Arabian Travel Week. #ATMDubai

Next in-person event: Monday 1 to Thursday 4 May 2023, Dubai World Trade Centre, Dubai     


Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2023. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ILTM Arabia, ARIVAL Dubai, Influencers’ events and activations, ITIC, GBTA Business Travel Forums, as well as ATM Travel Tech. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country forums.      


WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

Next event: Monday April 3rd to Wednesday 5th April 2023 – Expo Center Norte, SP, Brazil


WTM Africa launched in 2014 in Cape Town, South Africa.  In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Next event: Monday 3 to Wednesday 5 April 2023 – Cape Town International Convention Centre, Cape Town


About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel, LGBTQ+ travel and the MICE/business travel sector as well as travel technology.


WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.


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