Region of Murcia to promote free COVID insurance as part of WTM London campaign

Region of Murcia to promote free COVID insurance  as part of WTM London campaign

Tourism bosses from the Region of Murcia will be using WTM London as a platform to promote the Spanish destination’s free Covid-19 travel insurance.

From 1 July 2021, visitors to the Region of Murcia who stay in regulated tourist accommodation will be able to take advantage of the offer, which covers them in the event of a COVID-19 infection in addition to common illness and accident.

The free policy covers medical and pharmaceutical expenses, transportation and/or repatriation costs, and expenses for any extension of a stay. The cover is available from 1 July 2021 until 30 June 2022.

The regional government of Murcia has allocated €600,000 to this initiative to boost the perception of Murcia as a safe destination.

The funding is expected to provide cover for an estimated 900,000 tourists from other regions in Spain and overseas.

Overall, the regional government of Murcia has allocated a budget of €21 million to rebuild its tourism sector and promote holidays to the destination.

Maria Del Mar Martinez Ballester, Director of Promotion at the Tourism Institute of the Region of Murcia, said:

“The insurance policy provides security and confidence to visitors in the post-Covid period – and gives our local tourism sector a kickstart after what has been a difficult 18 months for so many.

“We want to highlight this to as many potential visitors as possible so working with WTM London means that we are able to spread the message to our key source markets in the UK and Europe.

“This insurance initiative is a bold plan to entice more tourists back to Murcia region and support the rapid recovery of our tourism trade – hotels, hostels, campsites, restaurants and many other providers.

“This is the first time our region has offered free travel insurance to tourists – the impact of COVID-19 has been unprecedented, so we need to be innovative with our solutions to the devastating impact on tourism.”

She said the Murcia region suffered a 77% overall drop in tourist numbers amid the COVID crisis, so the insurance initiative, along with other marketing promotions, will play a crucial role in rebuilding the tourism economy.

The largest overseas market is the UK, accounting for 43% of overseas visitors in 2019 – but that fell to 32% in 2020.

In 2020, there were 90,644 tourists from the UK – down by 80% on 2019. The UK market was worth €85m last year – down by 82% on the 2019 total of €479m.

Simon Press, Exhibition Director at WTM London, said:

“We’re delighted to be working with the Region of Murcia to help the region promote its COVID insurance offer – it is a very innovative, practical solution to the challenge of tourism’s post-COVID landscape.

“We look forward to reconnecting with the region and its tourism trade in London in November as they look to rebuild and bounce back to pre-pandemic levels in 2022.

WTM London physical event will take place at ExCeL London on Monday, November 1-Wednesday, November 3, 2021, and will be followed by WTM Virtual – November 8-9, 2021. Registration opens in July.

For details of the travel insurance scheme, visit:

Image: Panoramic aerial view of Cartagena city by Mediterranean coast overlooking port and marina with moored pleasure yachts, Spain




World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:

London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.

Next event: Friday 29 October – Friday 5 November 2021

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.

Next live event: Monday 1 November to 3 November 2021 at ExCel London

Next WTM Virtual: Monday 8 November to 9 November 2021 – Virtual

Travel Forward London is the leading travel technology event, co-located with WTM London. Travel Forward is renowned for showcasing the next-generation technologies for the travel, tourism and hospitality industry. Over 19,000 travel officials and 150+ innovative solution providers attend for 3 days of cutting-edge insights, open debate and unrivalled networking opportunities. The combination of a 2-day conference, interactive exhibition and start-up showcase makes Travel Forward truly unique.

Next live event: Monday 1 November to 3 November 2021 at ExCel London

Next Travel Forward Virtual: Monday 8 November to 9 November 2021 – Virtual

WTM Latin America attracts around 19,000 participants – 11,586 unique. The trade show, which takes place in São Paulo, has a worldwide audience that meets to establish the direction of the travel industry. The event is recognised for attracting a high level of professionals from the segment, including buyers and travel agents. It also offers programmes with qualified content and plenty of opportunities for networking and generating business that is relevant to the travel industry

Next event: Tuesday 10 to Thursday 12 August 2022 – Expo Center Norte, São Paulo

WTM Virtualis the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.

WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town

Arabian Travel Market (ATM) continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas, providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities. Arabian Travel Market is part of Arabian Travel Week.

Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2021. It includes ATM Virtual, ILTM Arabia, Arival Dubai, the Travel Agents’ Academy, The ATM Influencers day, the Digital Influencer Speed Networking and Travel Forward – a new travel tech and hospitality innovation event launching this year. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as The Saudi, India and China Summits. Providing a renewed focus for the Middle East’s travel and tourism sector, Arabian Travel Week will take place in Dubai from Sunday 8 to Wednesday 11 May 2022.

WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.

About RX

RX (Reed Exhibitions) is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors.
RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.   RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  The market capitalisation is approximately £36.6bn, €42.4bn,  $51.5bn.*

*Note: Current market capitalisation can be found at

World Travel Market brings the travel industry together through world-leading events, content and digital tools that make it easier for you to find personal and business opportunities and do more effective business.

Leave a Comment

Your email address will not be published. Required fields are marked *