Research released at WTM London & Travel Forward will point the way for post-pandemic travel

Research released at WTM London & Travel Forward will point the way for post-pandemic travel

World-class market research firms will be at WTM London and Travel Forward to reveal their insights and forecasts about the future of travel in a post-pandemic world.

As borders around the world reopen for international tourism, professionals from across the global travel industry will reunite physically once more at ExCeL London on 1-3 November 2021.

As well as WTM’s own annual Industry Report, which looks at key consumer and trade trends, there will be wide-ranging, in-depth market research presented by leading specialists such as Euromonitor, ForwardKeys and Oxford Economics.

The opening conference of WTM London will unveil the annual WTM London Industry Report 2021.

Taking place on the WTM Global Stage on Monday, 1 November, the report will set the agenda for conversations and negotiations that will be taking place on the exhibition floor.

Using comprehensive surveys carried out among UK holidaymakers and trade professionals, it gauges sentiment in the market about attitudes to travel, plans for 2022, sustainability and technology.

Well-known travel expert Simon Calder – a journalist and a regular guest on national TV and radio – will be the moderator for the session which will analyse the findings and set the scene for discussions over the three days of WTM.

Later the same day, ForwardKeys will present ‘New Markets, New Opportunities – The new paradigm to post-Covid travel’.

ForwardKeys crunches and analyses airline booking transactions every day in order to share the latest industry trends and insights to build a picture of who is travelling where, when and for how long.

Taking place on the Travel Forward Stage, the session will showcase positive examples of destinations that are forging ahead with their recovery.

It will be hosted by Juan Gomez, Head of Market Intelligence at ForwardKeys, who can offer tips about finding the right markets and using data to get a clearer vision of the post-Covid travel landscape.

Further insights will be revealed on the second day of WTM, thanks to Oxford Economics – a leader in global forecasting and quantitative analysis.

David Goodger, Managing Director – Europe and Middle East at Oxford Economics, will be joining a panel on the WTM Global Stage for the session entitled ‘Fixing travel’s broken business model for 2022’.

Organised by Travel Perspective, the session will include research findings from Oxford Economics – along with comments about costs, competitive pressures and capacity from Julia Lo Bue-Said, Chief Executive at Advantage Travel Partnership, and Sophie Dekkers, Chief Commercial Officer at easyJet.

Another traditional highlight for WTM London is the annual Euromonitor International report.

This year, it will be presented on Wednesday 3 November on the WTM Global Stage, during a session called ‘Travel Rewired: Innovation strategies for a Resilient Recovery’.

Caroline Bremner, Head of Travel Research at Euromonitor, will return to WTM to present the market research specialist’s report about tourism forecasts, consumer preferences and priorities across digitalisation, sustainability, health and wellbeing for key regions.

She will focus on innovative ways that travel businesses are navigating the new normal, showcasing best practice through case studies across Europe, the Americas, Asia Pacific, the Middle East and Africa.

Euromonitor will also reflect the calls from consumers and campaigners to take heed of the climate emergency and ensure a sustainable, resilient recovery.

Simon Press, WTM London & Travel Forward Exhibition Director, said:

“With the substantial pent-up demand for travel in 2022, it’s crucial for delegates to gain a competitive advantage by learning about the opinions and intentions of consumers and trade professionals.

“The scale of the challenge is shown by stats from the World Travel and Tourism Council – it says the travel and tourism sector generated nearly $9.2 trillion around the world in 2019 but that fell by 49% in 2020 as the pandemic struck.

“The sector’s contribution to the world economy has recovered by 31% this year but that was mainly driven by domestic spending.

“Next year could see another year-on-year rise of about 32% as the recovery continues – but travellers still face restrictions and uneven vaccine rollouts.

“Our own research, along with studies from Euromonitor, ForwardKeys and Oxford Economics, will help delegates formulate their strategies for that recovery and discuss the best ways to rebuild and innovate, as they reconnect with fellow professionals on the exhibition floor.”


Ends –


World Travel Market (WTM) Portfolio comprises leading travel events, online portals and virtual platforms across four continents, generating more than $7.5 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts. In 2020, WTM Virtual facilitated 20,000+ meetings and held 42 live content sessions over the 3-days show.

Next live event: Monday 1 to 3 November 2021 at ExCel London

Next WTM Virtual: Monday 8 to 9 November 2021 – Virtual

Travel Forward London is the leading travel technology event, co-located with WTM London. Travel Forward is renowned for showcasing the next-generation technologies for the travel, tourism and hospitality industry. Over 19,000 travel officials and 150+ innovative solution providers attend for 3 days of cutting-edge insights, open debate and unrivalled networking opportunities. The combination of a 2-day conference, interactive exhibition and start-up showcase makes Travel Forward truly unique.

Next live event: Monday 1 November to Wednesday 3 November 2021 at ExCel London

Next Travel Forward Virtual: Monday 8 November to Tuesday 9 November 2021 – Virtual

London Travel Week, brought to you by WTM London, is the one-stop-shop for event hosts and visitors to be able to shape the next 12 months of travel together. The festival of events supports the global travel and tourism industry through capturing invaluable news and enhancing industry connections.

Next event: Friday 29 October – Friday 5 November 2021

WTM & TF Virtual, is the WTM Portfolio virtual platform, created to offer global delegates the chance to arrange one-to-one virtual meetings, to do business, attend conference sessions and roundtables, take part in speed networking and more. WTM Virtual embrace the global leading travel shows in one platform.

WTM Latin America takes place annually in São Paulo and attracts around 19,000 tourism professionals during a three-day event. The show offers qualified content, as well as networking and business opportunities. In its ninth edition – the first 100% virtual – WTM Latin America followed its focus on effective business generation and reached the milestone of 4,200 meetings held between buyers, travel agents and exhibitors.

Next event: Tuesday 5 to Thursday 7 April 2022 – Expo Center Norte, SP, Brazil

WTM Africa launched in 2014 in Cape Town, South Africa. More than 6,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors.

Next event: Monday 11 to Wednesday 13 April 2022 – Cape Town International Convention Centre, Cape Town

Arabian Travel Market (ATM), now on its 29th year, is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2021 showcased over 1,300 exhibiting companies from 62 countries across nine halls at Dubai World Trade Centre, with visitors from more than 140 countries over the four days. Arabian Travel Market is part of Arabian Travel Week. #IdeasArriveHere

Next in-person event: Sunday 8 to Wednesday 11 May 2022, Dubai World Trade Centre, Dubai

Arabian Travel Week is a festival of events taking place within and alongside Arabian Travel Market 2022. Providing a renewed focus for the Middle East’s travel and tourism sector, it includes ATM Virtual, ILTM Arabia, Arival Dubai, Influencers’ events and activations, as well as Travel Forward. It also features the ATM Buyer Forums, ATM Speed Networking Events as well as a series of country summits.

WTM Global Hub, is the new WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.

About RX (Reed Exhibitions)

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face to face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.


RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 33,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £33bn, €39bn, $47bn.*

*Note: Current market capitalisation can be found at

Tagged .

World Travel Market brings the travel industry together through world-leading events, content and digital tools that make it easier for you to find personal and business opportunities and do more effective business.

Leave a Comment

Your email address will not be published. Required fields are marked *