Blogging

February 11, 2019August 18, 2020

SEO overload: The rise of the machine is killing your blog

Blog, Blogging, marketing

Cast your mind back… Do you remember the reason you started blogging in the first place? Maybe it was because you wanted to publish your words and experiences, to help ... Read more

August 15, 2018August 18, 2020

Neglect your blog and social and suffer the consequences

Blog, Blogging, marketing, Social Media

For the life of me, I fail to understand why a travel and tourism site starts a blog or a social media channel if it can’t maintain it. Mitigating circumstances ... Read more

August 2, 2018August 18, 2020

Beyond the content: Investing in your blogging business

Blog, Blogging, marketing

When working with bloggers on campaigns and projects (for Traverse) I often find myself hopping from blog to blog just to find contact details, Instagram or Twitter accounts. In the ... Read more

May 2, 2018August 18, 2020

Blog rebranding, is it time for a drastic change?

Blog, Blogging, marketing

You’re woken in the middle of the night with a cold gust of wind on your feet and a loud rhythmical chu-chug as the train runs over the rail joints. ... Read more

March 1, 2018August 18, 2020

Social media mayhem, why bloggers need to control their creative content

Blog, Blogging, marketing, Social Media

One of the most common questions you’ll get at many blogging and influencer conferences these days from new content creators is “what advice would you give someone starting out today?”. ... Read more

September 18, 2017August 18, 2020

Ultimate writing tools to regain your blogging mojo

Blog, Blogging, marketing

We can’t all be super productive all of the time. When you hit the wall and lose your mojo, how do you get back on the blogging horse? There’s a ... Read more

September 7, 2017August 18, 2020

The rise of influencer marketing and why bloggers need to rebrand

Blog, marketing, Social Media

Brands are increasingly looking to use influencers, such as Instagram stars and bloggers, in their marketing but the chasm between what brands and their PR companies expect to pay for ... Read more

June 14, 2017August 18, 2020

Forget social media – why quality blog content is the most valuable

Blog, Blogging, marketing, Social Media

It’s easy as a blogger to find yourself chasing your own tail scrambling to keep up with the latest social media platform and focusing on your follower numbers. Amongst all ... Read more

April 6, 2016January 23, 2017

How blogs are blending and evolving

Blogging, Technology

One thing that I find when working across brands and bloggers is the amount of people that look for a specific type of blogger. Most brands will have a target ... Read more

January 13, 2016January 23, 2017

Learning & Successes from our first WTM

Blogging

We at Traverse ran four sessions based around blogging as part of the World Travel Market London seminar program. Being at WTM London in more of an ‘official’ capacity has ... Read more

July 6, 2015January 23, 2017

If there’s one thing you do before planning your next content calendar, let it be this

Blogging

I’m on a mission. Just a small one, so hear me out. I want us all to start creating content for people. “Errr.. Ruth, we already make content for people, ... Read more

June 3, 2015January 23, 2017

Demonstrating ROI from a blogger campaign

Blogging

Three things we need to stop talking about. Like. Now. I’ve spent the last six years developing and implementing content campaigns for global brands. The two things they have in ... Read more

May 13, 2015January 23, 2017

Why Bloggers Need To Be Vlogging

Blogging

I often hear bloggers talk about what a struggle it is to produce video content, usually because of the time it takes and not having enough hours in the day ... Read more

April 17, 2015June 2, 2020

Should bloggers be paid for press trips?

Blog, Blogging

If there is a hot topic in the blogging industry right now, then this is it. One of the interesting things about the blogging communities is the variation in just ... Read more

February 17, 2015May 18, 2020

How Japan is using bloggers to attract tourists

Blogging

The Japan National Tourism Organization (JNTO) has just launched a high-profile campaign working with three bloggers – Kash Bhattacharya of Budget Traveller (budgettraveller.org/), Abigail King of Inside the Travel Lab ... Read more

February 2, 2015January 23, 2017

Bloggers at WTM – more than just travel

Blogging

Back in 2012, I was at WTM and arranging a travel meetup, Travel Massive, for just before it. It was here that Paul Dow and myself came up with the ... Read more

January 28, 2015January 23, 2017

Old Media and New Tricks: Money Rules

Blogging, Technology

Recently, a blogger friend told me of a trip she will take in March to Africa. Nothing new there. Except that the publication she is writing for (a very prestigious ... Read more

October 16, 2014June 2, 2020

WTM Unveils its Biggest and Best Blogging Programme

Press Releases, WTM London

World Travel Market, the leading global event for the travel industry, has unveiled the line-up of experts for its most extensive blogging seminar programme yet. Organised on behalf of WTM ... Read more

October 3, 2014January 24, 2017

A Valuable Networking Tool at WTM

Blogging

A valuable new networking feature for exhibitors and travel trade visitors will be introduced to World Travel Market this year. The WTM Bloggers Speed Networking event, taking place on Thursday ... Read more

September 19, 2014January 24, 2017

Are blogs the future?

Blogging

After 10 years plus, I am putting my hobby website, travelfromHere.com, up for sale.  Take a look and you will see that it is a very straightforward directory of websites ... Read more

September 10, 2014January 24, 2017

Valuable thoughts and takeaways from key sessions at TBU Nantes

Blogging, Social Media

TBU Nantes, our sixth (!) blogging and social media conference ended last week after three days of networking, learning and discovery. I was particularly proud of the conference lineup this ... Read more

August 19, 2014January 24, 2017

Responsible Blogging – a Quick Industry Guide

Blogging

This month saw the launch of the 2014 WTM Responsible Tourism Website and along with other developments within our community over the past few months, I found myself thinking once more ... Read more

July 16, 2014January 24, 2017

4 Blogger Benefits at WTM from TBU

Blogging

Since 2011, Travel Bloggers Unite have been working in partnership with World Travel Market to further the blogging industry. This year’s collaboration sees the greatest range of opportunities for bloggers ... Read more

July 2, 2014January 24, 2017

The anatomy of a perfect blog post

Blogging

They say that email marketing is dead. That the opening rates are so low, that you do your brand more damage than good by abseiling into an inbox. I can ... Read more

June 13, 2014January 24, 2017

8 Press Benefits for Bloggers at World Travel Market

Blogging

Press registration for World Travel Market 2014 has recently opened for bloggers and whilst November may seem a long way away, it is worthwhile registering as early as possible to ... Read more

April 24, 2014January 24, 2017

Twitter and the art of promoted accounts

Social Media

Twitter has become a commercial beast for some time now. But until last week, I’d not really considered it as a potential business tool, instead using the network for chat. ... Read more

March 28, 2014June 2, 2020

14 tips when choosing travel bloggers to partner with: important advice for all SME travel brands and destinations

Blogging

Throughout the previous four years there have been two perennial questions we have been asked: Can a SME travel organisation like ours really benefit from working with travel bloggers? If ... Read more

March 5, 2014January 24, 2017

Two Travel Blogger Trends You Need To Know for 2014

Blogging

Travel Blogger Alliances Since the first travel blog post was written by Jeff Greenwald in 1994, there has always been collaboration of sorts between loose groups of travel bloggers. In ... Read more

February 26, 2014February 13, 2015

Traverse 2014: it’s all about travel bloggers

Blogging, Social Media

Image: Macca Sherifi More than 165 travel bloggers gathered in Newcastle/Gateshead at the weekend in the year’s first UK gathering, allowing observers (including me) to test the waters of the ... Read more