Social Media

September 30, 2022September 28, 2022

User Generated Content Marketing: A Guide for Travel Brands

Arabian Travel Market, Blog, marketing, Social Media, WTM London

By Tom Mcloughlin, Founder, SEO Travel Social media is everywhere at this point in time, or at least it can sometimes feel like it is. Not only are plenty of ... Read more

July 28, 2022September 1, 2022

A Guide to Travel Influencer Marketing for Brands

Blog, Blogging, marketing, Social Media

By Tom Mcloughlin, Founder, SEO Travel Whether you work directly in the marketing industry or just brush alongside it as part of your role in travel, you’ll likely have heard ... Read more

October 7, 2019November 18, 2020

Turn Flightshame to your advantage – Promote train travel

Responsible Tourism, Responsible Tourism, Social Media

A friend of mine called last week for holiday advice. It’s not the first time someone has done this, but it is the first time that a friend has done ... Read more

August 28, 2019November 18, 2020

Shambala Festival: What tourism should do next

Responsible Tourism, Responsible Tourism, Social Media

To imagine what tourism should do next in my ongoing quest for ‘tourism’s new stories’, I found that the Shambala Festival is one of the best examples around

August 7, 2019August 18, 2020

We’re in 2019 and blogs haven’t died

Blog, marketing, Social Media, Technology, Trends

Search the web and it’s not difficult to find articles announcing the end of blogs. Texts from times as far away (in internet times) as 2008 were already claiming that ... Read more

May 23, 2019

Realising Augmented Reality’s potential

Social Media

On September 1, the Cranborne Chase will launch an app using augmented reality to promote its wares. It’s an Area of Outstanding Natural Beauty (AoNB), largely in West Wiltshire and ... Read more

March 21, 2019May 13, 2019

Will Instagram let us shop for travel?

Social Media

Instagram has taken another step forward in becoming a key marketplace for people to buy things. This week the company announcemenced the rollout of something called Instagram Checkout, which will ... Read more

March 7, 2019May 13, 2019

The rise of the influencer in residence

Social Media

“What is work, Mummy?” “Oh it was just something we used to do before AI and robots started doing everything for us, darling.” “And what did you do?” “Oh I ... Read more

February 22, 2019February 22, 2019

2019: the year of Culture Trip?

Social Media

SIT back and enjoy the films. No, not The Oscars silly, but a series of travel shorts from Culture Trip, the media company promising to shake up travel. Consciously being ... Read more

February 8, 2019February 8, 2019

Facebook messaging integration: is dark social going to get brighter?

Social Media

Messaging apps such as WhatsApp and Facebook Messenger are a shady place. Lots of stuff gets shared around in these private places. That’s kind of annoying if you work in ... Read more

January 28, 2019

Blippar stops trading: the long wait for AR and VR to become a reality

Social Media

ANOTHER new year, another debate on whether virtual and augmented reality will become, well, a reality. Not delivering on what’s been promised, gimmicky ideas, a focus on escapism – a ... Read more

January 10, 2019May 13, 2019

What’s hot in travel for 2019, according to everybody

Social Media

As a travel writer, I can tell the time of year just by looking at my email inbox. At Easter, the subject lines are usually filled with puns along the ... Read more

December 20, 2018

The retro resurgence in travel and tourism

Social Media

When travelling around America in the 1980s, helpful signs directed you to park the car and photograph a view. With a camera back then, not a smartphone. These viewpoints were ... Read more

December 14, 2018December 14, 2018

Is YouTube’s hugely disliked Rewind 2018 round-up the most expensive tourism ad ever?

Social Media

In six days, a video has raced up YouTube’s trending charts thanks to, at the time of writing, some 113 million views. It is not the latest Bieber or BTS ... Read more

November 30, 2018November 30, 2018

Draining the swamp of fake influencers: can it be done?

Social Media

The analysis of an influencer’s worth is deepening daily, as brands turn away and genuine influencers turn on their wannabe colleagues. Two influencers in the past week called out others ... Read more

August 15, 2018August 18, 2020

Neglect your blog and social and suffer the consequences

Blog, Blogging, marketing, Social Media

For the life of me, I fail to understand why a travel and tourism site starts a blog or a social media channel if it can’t maintain it. Mitigating circumstances ... Read more

June 29, 2018August 18, 2020

Are we getting tired of social media?

Blog, marketing, Social Media

The scandal around the use of data harvested on Facebook has caused many people to reassess their use of the social networking site and saw the rise of the #DeleteFacebook ... Read more

March 1, 2018August 18, 2020

Social media mayhem, why bloggers need to control their creative content

Blog, Blogging, marketing, Social Media

One of the most common questions you’ll get at many blogging and influencer conferences these days from new content creators is “what advice would you give someone starting out today?”. ... Read more

September 7, 2017August 18, 2020

The rise of influencer marketing and why bloggers need to rebrand

Blog, marketing, Social Media

Brands are increasingly looking to use influencers, such as Instagram stars and bloggers, in their marketing but the chasm between what brands and their PR companies expect to pay for ... Read more

August 30, 2017October 10, 2017

Using social media to do more than sell holidays

Overtourism, Responsible Tourism, Social Media

Among this summer’s slew of stories about overtourism, one took a slightly different angle. In an article titled 10 tourist destinations ruined by Instagram, the Independent reported how “the rise ... Read more

June 14, 2017August 18, 2020

Forget social media – why quality blog content is the most valuable

Blog, Blogging, marketing, Social Media

It’s easy as a blogger to find yourself chasing your own tail scrambling to keep up with the latest social media platform and focusing on your follower numbers. Amongst all ... Read more

June 6, 2017September 18, 2017

Pandora’s Paradox: social media, tourism and FOMO

Carbon & Water, Responsible Tourism, RT Marketing, Social Media

Last week, a village in Switzerland got loads of press coverage for banning tourists from taking photos of its scenery and sharing them on social media. According to the local ... Read more

June 3, 2016January 23, 2017

Chat Apps: Real-Time Travel Information on the Move

Social Media

If visiting Istanbul, you may well buy a tourist pass giving discounts to museums, bus tours and other attractions. Many cities have them. But not all offer what the Istanbul ... Read more

April 1, 2016April 25, 2022

The only way is video

Social Media

I think this is a UK first: there is a drone film festival in London in May. It is essentially a drinks event with awards attached: 10 categories (including selfie). ... Read more

March 4, 2016January 23, 2017

Social media analytics: be careful what you choose

Social Media

A COUPLE of years ago, I started playing with an analytics tool called Sumall. It’s essentially a site that pulls together social media statistics from all platforms, makes sense of ... Read more

February 22, 2016January 23, 2017

Five ways to save time on social media

Social Media

One of the most annoying quirks of Instagram is finally being addressed, bringing an end to a nightmare suffered by social media managers who have to look after multiple accounts. ... Read more

February 8, 2016April 14, 2022

Find a friend in Iceland through social media

Social Media

One of the many, many benefits of this technological age is that it has allowed destinations to put themselves on the map in a way that they wish to be ... Read more

December 9, 2015June 2, 2020

Jump into the stream: Facebook trials live video

Social Media

I can’t emphasise this enough – if you are not using video yet, you had better start soon. Video’s rise has been stratospheric this year. In its third quarter results ... Read more

December 1, 2015January 23, 2017

Would you buy a present without reading the reviews?

Social Media

With Christmas shopping yet to reach its peak, time spent researching product reviews will be hugely on the increase. Online reviews now form a vital part of UK consumers’ decision-making, ... Read more